Gast college Cloud Computing vanuit Microsoft perspectief - Universiteit van Utrecht

1. Microsoft Cloud|Services Peter de Haas Online Strategy Managerpeter.dehaas@microsoft.com@dehaaspeter 7 december 2010

2. Agenda Introductie Cloud Computing Ontwikkelingenbinnen Microsoft <pauze van 15 minuten> Klantcases Verandering, de markt Partner Eco Systeem De toekomst

3. Microsoft The Netherlands b2b & b2c 645 and 380 education mark/sales/serv 38,7 ‘realize potential’

4. “A PC on every desk and in every home”

5. Cloud Computing

6. CLOUD COMPUTING INFRASTRUCTURE PLATFORM SOFTWARE AS A SERVICE AS A SERVICE AS A SERVICE IT as a Service

7. Cloud computing taxonomy IaaS PaaS SaaS Traditional IT Applications Applications Applications Applications You manage Data Data Data Data You manage Runtime Runtime Runtime Runtime Managed by vendor Middleware Middleware Middleware Middleware Managed by vendor You manage O/S O/S O/S O/S Managed by vendor Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking

8. Generational Shift Business Economic Technology Centralized compute & storage, thin clients High upfront costs for hardware and software Optimized for efficiency due to high cost PCs and servers for distributed compute, storage, etc. Perpetual license for OS and application software Optimized for agility due to low cost Pay as you go, and only for what you use Large DCs, commodity HW, scale-out, devices Order of magnitude better efficiency and agility

9. Economics of Multi-Tenancy SINGLE-TENANT APPLICATION Each client has a dedicated instance Instances separately administrated Dedicated resources Costs grow with scale Client Client Client Instance Instance Instance Admins Admins Admins Resources Resources Resources

10. Economics of Multi-Tenancy MULTI-TENANT APPLICATION One instance for all clients One group of administrators Fixed resources are shared Client Client Client Instance Instance Instance Resources Resources Resources Admins Admins Admins

11. Datacenter Service Delivery Is Evolving PublicCloud Traditional Computing PrivateCloud

12. Greater Business Agility Reliability Of Services Respond to business demands more effectively Manage Costs Focus on solving business problems, not on infrastructure issues Shift from capital expenditures to lowering operational expenditures Drivers for Private Cloud Multi-Tenant Self-Service Metered by Use Scalable Elastic Emerging Private Cloud Attributes

13. Private Cloud, Public Cloud SMB (<200 servers) Government (Fragmented) Academic Size represents number of servers in market Public Cloud Economics Midsize (200-1,500 servers) Enterprise (1,500+ servers) Government (Consolidated) Private Cloud Preference Source: Microsoft

14. Private Cloud, Public Cloud Midsize Company Example HPC/Batch Dev/Test Web Packaged Biz Apps Comm & Collab Custom Biz Apps File Servers Public Cloud Economics Private Cloud Preference Source: Microsoft

15. De Toekomst van Infrastructuur Hosted Applicaties Cloud Services On-Premises Servers In/Outsourcing Efficiencies of scale Specialized Services Supplementary and Value Add Efficiencies of scale Scale on demand Universal Functionality Control & ownership Strategic capabilities Customization Infrastructure TCO External expertise Time to market 15

16. Ontwikkelingenbinnen Microsoft

17. Cloud|Services Platform 3rd Party Apps & Solutions Live Services Online Services Building Block Services Datacenters Computers Networks

18. De Microsoft Cloud ~100 + Data Centers Wereldwijd Quincy, WA Chicago, IL San Antonio, TX Dublin, Ireland Generation 4 DCs

19. Datacenter TransformatieMicrosoft Datacenters Generatie 4 Generatie 1 Generatie 2 Generatie 3 Modulair datacenter (toekomst) Co location Dichtheid Containers IT PAC (Pre-Assembled Components) Containers Server Capaciteit Rack Schaalbare en duurzame datacenters Schaalbaarheid Density and sustainability

22. http://www.microsoft.com/environment/cloud.aspx

25. This means the operating environment can be maintained without mechanical or refrigerated cooling systems for over 95% of the time.

27. ISO 27001 certified data centers

29. Cloud Services For Businesses PLATFORM BUSINESS USERS BUSINESS APPS CLOUD SERVICES BUSINESS APPS COLLABORATION COMMUNICATIONS IDENTITY DESKTOP MGMT PLATFORM DATABASE PRODUCTIVITY ON-PREMISES & HOSTERS

30. Productiviteit nu en in de toekomstHet Nieuwe Werken Enterprise Content Management Business Intelligence Enterprise Search Unified Communications Collaboration Werken waar en wanneer je wiltmetPC, mobiel, en browser Cloud is geen “ultimatum” maar eenkeuze Online Eigen datacenter

31. Microsoft Office 365 BEST PRODUCTIVITY EXPERIENCE Work together, smarter WORKS WITH WHAT YOU KNOW Familiar tools ROBUST SECURITY AND RELIABILITY 99.9% uptime. Guaranteed. IT CONTROL AND EFFICIENCY Keeps you in control ACCESS ANYWHERE* Solve problemsfrom more places Includes: * Access from mobile devices depends on carrier network quality and availability ** “Connect Securely” is not a guarantee of 100% connection security.”

32. How Microsoft Views the Cloud Fundamentals Automated Service Management High Availability Scale out Multi-tenancy Considerations Location On premises Off premises Infrastructure Heterogeneous Homogeneous OpEx CapEx Business model Lease/Rented Owned Ownership Third Party Self Management

33. Platform Today Platform as a Service Server, VM, Network, Storage, App App Patch, Service Release, New Version Maintained for You Assembly Required Ready-Made Services Custom, Inconsistent Standardized Plan for Peak Load On-Demand Scale Built to Avoid & Recover from Failure Built to Expect & Withstand Failure

34. Het Windows Azure Platform Ontwikkelaar Gebruik van bestaandekennis en tools Management Relational data Compute Storage Management platform AppFabric Information Marketplace Billing & Payments Connectivity Access control Reporting & BI Flexible APIs

35. Microsoft’s Server & Cloud Computing Strategy Services Platform Server Platform CustomerDatacenter Microsoft Datacenter Customer or Partner Datacenter Private or Public Cloud Windows Server Microsoft Cloud Windows Azure TraditionalDatacenter Windows Server Private or Public Cloud Windows Azure platform appliance On-Premises Options Off-Premises Options (Private or Public) Windows Azure SQL Azure System Center Visual Studio Windows Azure Platform Appliance Specified Hardware (Compute/Network/Storage) Software acquired as a service Microsoft / Partner / Customer delivers IT service Windows Server SQL Server System Center Visual Studio Traditional Datacenter Hardware Customer/Partner Hardware Choice Software purchased as a product Customer / Partner delivers IT service Common Development Tools Management Identity

36. Demand Side Economies of ScaleImproving resource utilization

37. Demand Side Economies of ScaleIndustry Variability •turbotax.com•taxcut.com •hrblock.com•taxact.com •target.com•walmart.com •toysrus.com•barnesandnoble.com ~10x normal load (Tax season) ~4x normal load (Holiday shopping) Jan 2009 Jan 2010 Jan 2009 Jan 2010 Source: Alexa Source: Alexa

38. Demand Side Economies of ScaleTime of Day BING SEARCHES – JAPAN VS. UK Query Volume Source: Microsoft

39. The Windows Azure Platform Windows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.

40. Defining Windows Azure Architecture The Fabric Controller communicates with every server within the Fabric. It manages the Windows Azure operating system, monitors every application, decides where new applications should run – optimizing hardware utilization.

41. Service Management is performed by the Fabric Controller, which controls all the resources within the data center. The Fabric Controller deploys your service and monitors the overall health of the fabric. Security and Control State-of-the-art physical security processes combined with strictly controlled OS access model. Data is replicated in multiple fault domains in location selected by the customer. Virtualized Computation provides massive application scalability. Customers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power. Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store. State-of-the-art data centers located around the world. Host your applications and data securely, accessible from everywhere you allow. Windows Azure Automates the Management of Your IT Resources

42. Service Management in Windows Azure GOAL: Automated application management and control Fabric: The collection of servers Multiple VMs per server Choose from four different VM sizes, based on your application needs Fabric Controller performs service management You tell it what to do—it figures out how Automatically scale up, scale down, update or roll application back to a previous version Simple system management and deployment APIs =Fabric Agent

43. On off, sistemas batch, “Growing Fast“ “On and Off “ Inactivity Period Compute Compute Average Usage Usage Average Time Time On & off workloads (e.g. batch job) Over provisioned capacity is wasted Time to market can be cumbersome Successful services needs to grow/scale Keeping up w/ growth is big IT challenge Complex lead time for deployment “Unpredictable Bursting“ “Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Services with micro seasonality trends Peaks due to periodic increased demand IT complexity and wasted capacity Workload Patterns Optimal For Cloud

45. Optimized for cloud elasticity

46. Discounts for commitment

47. Plans for payment predictability

48. Unified purchasing through EA

50. What It Is App App Windows Azure Platform in Your Datacenter Windows Azure & SQL Azure Designed for Unlimited Scale & Multi-Tenancy Identical to Hardware in Microsoft’s Windows Azure Datacenters Delivered by a Choice of Hardware Partners Powered by Reference Hardware Benefits Integration Components Integration Components VM VM Physical Control Geographic Proximity Regulatory Compliance Data Sovereignty

52. Agenda Introductie Cloud Computing Ontwikkelingenbinnen Microsoft <pauze van 15 minuten> Klantcases Verandering, de markt Partner Eco Systeem De toekomst

53. Klant Cases

54. Why Customers Are Embracing the Cloud

55. Cloud Computing Reduced Costs Familiar User Experience $ Variable cost model for increased flexibility Improved productivity Ease of use for faster adoption Better connection with remote teams “The move to Microsoft Online Services will help GlaxoSmithKline cut operational costs by an estimated 30 percent....” – Ingo Elfering, Vice President of Information Technology Strategy, GlaxoSmithKline “...all of our associates...were used to the look and feel of Microsoft. It was very important to give them something they were familiar with.” – Michael Wright, Senior Director for North American IS Deployment, Coca-Cola Enterprises

59. Flexible pricing model

60. Agility

61. Quick development

62. Global scalability

63. Trustworthy

64. World-class database technologySituation/Solution: SugarCRM wanted to ensure that its software would be available to customers on as many technology platforms as possible. It ported its applications to the Windows Azure™ platform so that its VARs could deploy SugarCRM with minimum capital expense and provide customers with a highly reliable, scalable, pay-as-you-go CRM solution. Key Advances: The ability to quickly port its product to scale in real-time across geographically dispersed data centers, and deliver high availability without investing in additional infrastructure. CRM Vendor Quickly Adapts to New Platform, Adds Global, Scalable Delivery Channel “I’ve been astounded at how easy it was to make SugarCRM work well inside of Windows Azure. The total effort on our part was two engineers for about two weeks.”—Clint Oram, Vice President of Products, SugarCRM Company Profile: SugarCRM provides commercial open-source customer relationship management (CRM) software to customers and value-added resellers (VARs). Headquartered in Cupertino, California, it employs 140 people.

66. Lower Costs, High Scalability

67. Excellent Customer SolutionSituation/Solution: 3M wanted to make its Visual Attention Service (VAS) available to customers as a Web-based application, with high performance, scalability, and low infrastructure and management costs. 3M used the Windows Azure™ platform to deliver the VAS solution to customers, taking advantage of Microsoft® data center infrastructure and service management to keep performance high and costs low. Key Advances: The ability to make an innovative service available to a global audience, while keeping costs low and getting to market quickly. 3M Launches Web-based Visual Attention Service to Heighten Design Impact “Windows Azure helps 3M customers take advantage of complex algorithms that encapsulate 30 years of research and get simple, powerful results from their browser, almost instantly.”—Terry Collier, Marketing Manager, 3M Company Profile: With 75,000 employees and operations in more than 60 countries, 3M develops an extensive range of consumer and industrial products. Well-known 3M brands include Scotch, Post-it, Thinsulate, and Scotch-Brite.

69. Veranderingen, de markt

70. Consumer <=> End User

71. BLENDS

72. Economies of scale Economies of skill

73. De Waarde van Cloud Computing Bron: http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_IT_is_managing_new_demands_McKinsey_Global_Survey_results_2702?gp=1

74. Adoptie van de Cloud Bron: http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_IT_is_managing_new_demands_McKinsey_Global_Survey_results_2702?gp=1

75. Partner Ecosysteem

76. Partner Ecosystem Solution Transaction Enterprise Midmarket Distributor LAR/DMR SI & VAP Host & Telco ISV System Builder OEM Small Business Retail Marketing Agencies & Independent Agents

77. CLOUD 2000s & Toekomst Cloud Computing, Social Networks Cloud|Services INTERNET Midden‘90s Browsers, Email, eCommerce, Hosting, Wi-Fi, Web 2.0 CLIENT/SERVER Midden‘80s Distributed Computing MARKT TRANSITIES PC & APPS Begin ’80s Word Processor, Spreadsheets DOS, GUI, Windows

79. Cloud Oplossingen – Mogelijkheden met Microsoft VerkoopOplossingenop en rond MicrosoftCloud Services BouwOplossingenop basis van Microsoft Technologie Host Oplossingenen lever totaaloplossingenaan klanten Resell Service Support Multi vendor ‘Private’ Cloud Afwijkende SLA Maatwerk Integratie Ontwikkeling

82. Customer buys applications from partnerPartner offering Partner Customer Customer Partner offering

83. De toekomst

84. Cloud InnovationFrom Research to Product Development ~ 10 Years out ~ 5 Years out ~ 1-5 Years out

85. Peter de Haaspeter.dehaas@microsoft.com@dehaaspeter © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.