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Social Networking and Unified Communications


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Social Networking and Unified Communications

As presented at Cisco Networkers Barcelona 27-Jan-2010 as BRKCOL-2016

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Social Networking and Unified Communications

  1. 1. Social Networking and Unified Communications BRKCOL-2016 Jan-Willem Ruys,
  2. 2. Abstract <ul><li>Social media and web 2.0 technologies have changed the way people communicate and collaborate on the Internet. In this introductory session we explore and discuss the influence of these technologies on Enterprise collaboration, how it relates to Unified Communications and what current and upcoming Cisco solutions in this space can do for your Enterprise. </li></ul>
  3. 3. Agenda <ul><li>Overview of social networking and web 2.0 </li></ul><ul><li>Relevance in the workplace </li></ul><ul><li>Relation to collaboration and unified communication </li></ul><ul><li>Developments </li></ul>
  4. 4. Overview of social networking and web 2.0
  5. 5. 2001 1999 1994 2005 2004 2006 2009 2004 2003 2003
  6. 7. Source:
  7. 8. Relevance in the workplace
  8. 9. John Chambers 2009 Keynote “ If you had told me I was going to [be blogging] three or four years ago I would have said, 'Not a chance.' Blogging is now the way I communicate with our employees, almost all video.”
  9. 10. Drivers for the Social Enterprise <ul><li>Consumerization of the workplace </li></ul><ul><li>Mobile devices and mobility </li></ul><ul><li>Generation ‘G’ </li></ul><ul><li>Changes in travel habits </li></ul><ul><li>Teleworking </li></ul><ul><li>Virtual teams </li></ul><ul><li>Unlock knowledge </li></ul>
  10. 11. “ DIKW Hierarchy” <ul><li>Data symbols </li></ul><ul><li>Information data processed to be useful; provides answers to &quot;who&quot;, &quot;what&quot;, &quot;where&quot;, and &quot;when&quot; questions </li></ul><ul><li>Knowledge application of data and information; answers &quot;how&quot; questions </li></ul><ul><li>Wisdom evaluated knowledge </li></ul>
  11. 12. Relation to Collaboration and Unified Communication
  12. 13. Trends – Cisco technology <ul><li>1998: Dialtone (Selsius acquisition) </li></ul><ul><li>1999: Contact center (Geotel) </li></ul><ul><li>2003: Web conferencing (Latitude) </li></ul><ul><li>2004: Native video UC integration (UCM 5) </li></ul><ul><li>2005: Presence (CUP) </li></ul><ul><li>2006: Telepresence (CTS3000) </li></ul><ul><li>2007: Mobile client (Orative) </li></ul><ul><li>2008: Web collaboration, Team spaces (Webex) </li></ul><ul><li>2009: Flip Video, new IP phones, iPhone support… </li></ul>
  13. 14. Trends – Cisco portfolio naming <ul><li>1998: “IP Telephony” </li></ul><ul><li>1999: “AVVID” (Architecture for Voice, Video…) </li></ul><ul><li>2004: “Unified Communications” </li></ul><ul><li>2008: “Collaboration” </li></ul><ul><li>… Enterprise Social is a natural progression </li></ul>
  14. 15. Changing the Way We Work Text Voice, Video Number of Stakeholders Collaborative Tools Documents One Many Email IM TelePresence Unified Communications Vmail Discussion Forums Video on Demand Wikis Blogs Contact Center Conferencing Social Networking
  15. 16. Developments
  16. 17. Cisco Collaboration Portfolio IP Communications Mobile Applications Conferencing Messaging Customer Care TelePresence Enterprise Social Software
  17. 18. Search faceting Rating Social graph enabled content Community relationships User-defined Notifications Related content Semantic Search Time based Search Results Enterprise Collaboration Platform Limited Availability
  18. 19. Click to call Click to meetings Click to Instant Message Initiate WebEx from within IM Video blogging with UC quality Drag users into Instant Meeting Browser based Softphone Integration with Endpoints UC Enabled Hover cards Internal/External Micro-blogging Enterprise Collaboration Platform Limited Availability
  19. 20. <ul><li>Social Video System </li></ul><ul><li>Overview </li></ul><ul><ul><li>Video Collaboration & Sharing </li></ul></ul><ul><ul><li>User Generated Content & Social Media Features </li></ul></ul><ul><ul><li>Live Events & TelePresence Playback </li></ul></ul><ul><ul><li>Secure business workflows and reporting </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Video is Everywhere: Democratization of video </li></ul></ul><ul><ul><li>Video is Personal: Get closer with your employees, partners, customers and students </li></ul></ul><ul><ul><li>Meeting Optimizer: Reduce time spent in status and project meetings </li></ul></ul>Show and Share
  20. 21. <ul><li>Automated n etwork-based video and content tagging </li></ul><ul><li>Overview </li></ul><ul><ul><li>Capture organizational know-how by tagging content as it traverses the network </li></ul></ul><ul><ul><li>Automatically navigate rich media to the spoken word </li></ul></ul><ul><ul><li>Embed this capability in a variety of business applications using OpenSocial APIs e.g. ECP </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Accelerate individual and team performance by quickly finding relevant people and information </li></ul></ul><ul><ul><li>Increase revenue and customer satisfaction by optimizing know-how across your organization </li></ul></ul>Limited Availability Cisco Pulse
  21. 24. OpenSocial overview <ul><li>OpenSocial is a set of APIs for building social applications that run on the web </li></ul><ul><li>The OpenSocial APIs expose methods for accessing People Friends Actions Data in context </li></ul><ul><li>OpenSocial helps social sites share their social data </li></ul><ul><li>Applications that use the OpenSocial APIs can be embedded within a social network itself, or access a site's social data from anywhere on the web </li></ul>
  22. 26. RFC5514 – IPv6 over Social Networks Network Working Group E. Vyncke Request for Comments: 5514 Cisco Systems Category: Experimental 1 April 2009 IPv6 over Social Networks Abstract There is a lack of IPv6 utilization in early 2009; this is partly linked to the fact that the number of IPv6 nodes is rather low. This document proposes to vastly increase the number of IPv6 hosts by transforming all Social Networking platforms into IPv6 networks. This will immediately add millions of IPv6 hosts to the existing IPv6 Internet. This document includes sections on addressing and transport of IPv6 over a Social Network. A working prototype has been developed.
  23. 27. Recommended reading
  24. 28. Links <ul><li>Enterprise Collaboration Platform </li></ul><ul><li>Pulse </li></ul>