Social by Design: Design Thinking & Business
•
312 likes•49,991 views
A brief overview of how design and business intersect with a focus on design thinking and social business process design.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Social by Design: Design Thinking & Business
Similar to Social by Design: Design Thinking & Business (20)
More from David Armano
More from David Armano (20)
Recently uploaded
Recently uploaded (20)
Social by Design: Design Thinking & Business
- 1. Source: Stanford D School SOCIAL BY DESIGN DESIGN THINKING & BUSINESS DAVID ARMANO EVP, INNOVATION & INTEGRATION | EDELMAN DIGITAL | @armano Edelmandigital.com
- 3. 3 Edelmandigital.com
- 5. 5 Edelmandigital.com
- 7. “Design is the planning that lays the basis for the making of every object or system ” 7 Edelmandigital.com
- 8. “Design is the planning that lays the basis for the making of every object or system” 8 Edelmandigital.com
- 9. PURPOSEFUL INTENTIONAL DESIGN Edelmandigital.com
- 11. 11 Edelmandigital.com
- 13. More than a designer, Steve Jobs was an eco-‐system architect 13 Edelmandigital.com
- 14. 14 Edelmandigital.com
- 15. 15 Edelmandigital.com
- 17. WTF? 17 Edelmandigital.com
- 18. Facebook 18 Edelmandigital.com
- 19. 19 Edelmandigital.com
- 20. SOCIAL BY DESIGN? (blink, bleep, seizure, help...) 20 Edelmandigital.com
- 24. 24 Edelmandigital.com
- 25. 25 Edelmandigital.com
- 26. Source: Edelman 2011, edelmandigital.com 26 Edelmandigital.com
- 28. 28 Edelmandigital.com
- 29. 29 Edelmandigital.com
- 30. 30 Edelmandigital.com
- 32. Source: Edelman 2011, edelmandigital.com 32 Edelmandigital.com
- 33. Source: Edelman 2011, edelmandigital.com 33 Edelmandigital.com
- 34. Source: Edelman 2011, edelmandigital.com 34 Edelmandigital.com
- 35. Source: Edelman 2011, edelmandigital.com 35 Edelmandigital.com
- 37. Source: David Armano Edelman 2011, edelmandigital.com 37 Edelmandigital.com
- 38. Source: David Armano Edelman 2011, edelmandigital.com 38 Edelmandigital.com
- 42. GOVERNANCE INTEGRATION ORG & B GLOBAL DIGITAL SOCIAL MEDIA P B = BRANDS P = PARTNERS O = OPERATIONS SERVICES COMMITTEE O AGENCY PARTNERS YES L SOCIAL MEDIA WHICH BRAND PILOT RESULTS BRAND TEAM COMMITTEE BRAND? X PROGRAM REPORTED NO M Source: Edelman 2011, edelmandigital.com L = LAUNCH TECHNOLOGY M = MEASURE PARTNERS PLANNING STRATEGY IMPLEMENTATION 42 Edelmandigital.com
- 44. Source: Stanford D School 44 Edelmandigital.com
- 45. UNDERSTAND 45 Edelmandigital.com
- 46. OBSERVE 46 Edelmandigital.com
- 47. DEFINE ACTIVE Source: Edelman 2011, edelmandigital.com PASSIVE ACTIVE AGAINST DON’T LIKE DON’T KNOW LIKE SUPPORTIVE PASSIVE SUPPORTERS WHO CAN BECOME INFLUENTIAL ADVOCATES NEUTRALIZE MOBILIZE 47 Edelmandigital.com
- 48. DEFINE ECO-SYSTEM • People who do business with the organizacon Customers or Prospects • Can be split into high-‐value and new customers Employees • Idencfiable people on the payroll • PR and corporate communicacon departments as well as Corporate company execucves Business Partners • Suppliers, vendors, contractors, alumni Social Web • Addiconal individuals who interact on the social web Source: Edelman Consulting 2011 48 Edelmandigital.com
- 49. DEFINE ECO-SYSTEM Source: Jonathan Hargreaves & Edelman 49 Edelmandigital.com
- 50. IDEATE 50 Edelmandigital.com
- 51. PROTOTYPE 51 Edelmandigital.com
- 52. TEST 52 Edelmandigital.com
- 53. TEST 53 Edelmandigital.com
- 55. PLAN IMPROVISE YOU ARE HERE Edelmandigital.com
- 56. SOCIAL BY DESIGN. 56 Edelmandigital.com
- 57. THANK YOU @ARMANO | Edelmandigital.com david.armano[at]edelman.com Edelmandigital.com