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inform, influence + inspire by thinking in pictures


David Armano, VP Experience Design, Critical Mass // criticalmass.co...
this is art
this is design
this is simplicity
Source: Picol http://vimeo.com/2696386
this is how you get there.




Source: Dave Gray
A picture is worth a
 thousand words is a
saying/cliche that refers to the
idea that complex stories can
be described with...
Thinking Visually In
   4 “M”s
metaphor




Source: Information Architects (2007)
model


Source: Stephen P. Anderson
mindmap


Source: Dan Roam
minimalism




  you are here
5   Steps To
1. Empathize: See the world as a child




 Observe
 Notice the things things that
 others miss


 Ask
 Ask questions, eve...
2. Memorize: Commit thoughts to memory




                             Dave Gray
                             (Can Draw)
...
3. Analyze: Take a step back


                                   you




                    your subject
4. Synthesize: Filter signal from noise




  input                            output




                 synthesis
5. Visualize: See it, then do it
6. Materialize: make it tangible, make it stick
A checklist for thinking visually




                    +
Reasons to think visually

Gets people’s attention quickly



Helps us to learn faster + more effectively



Lets people d...
Where to start



                 gray
   tufte




   roam          krug
And a word of advice




can’t do this
                        without this
inform, influence + inspire by thinking in pictures


David Armano, VP Experience Design, Critical Mass // criticalmass.co...
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Thinking Visually

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Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.

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Thinking Visually

  1. inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
  2. this is art
  3. this is design
  4. this is simplicity Source: Picol http://vimeo.com/2696386
  5. this is how you get there. Source: Dave Gray
  6. A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia
  7. Thinking Visually In 4 “M”s
  8. metaphor Source: Information Architects (2007)
  9. model Source: Stephen P. Anderson
  10. mindmap Source: Dan Roam
  11. minimalism you are here
  12. 5 Steps To
  13. 1. Empathize: See the world as a child Observe Notice the things things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity
  14. 2. Memorize: Commit thoughts to memory Dave Gray (Can Draw) Me (Can’t Draw)
  15. 3. Analyze: Take a step back you your subject
  16. 4. Synthesize: Filter signal from noise input output synthesis
  17. 5. Visualize: See it, then do it
  18. 6. Materialize: make it tangible, make it stick
  19. A checklist for thinking visually +
  20. Reasons to think visually Gets people’s attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories
  21. Where to start gray tufte roam krug
  22. And a word of advice can’t do this without this
  23. inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano

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