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Moonshot Thinking
Moonshot thinking encourages innovative solutions that aim for a 10x improvement rather than a mere 10% gain. It focuses on addressing massive problems with breakthrough technologies and radical solutions, while advocating collaboration across disciplines. The document emphasizes the importance of thinking big, asking deep questions, and staying updated on technological advances to drive impactful change.
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Moonshot Thinking
- 1. MOONSHOT THINKING BRING RADICAL INNOVATIVE SOLUTIONSTO REALITY (Inspired by Google X)
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- 3. “WE CHOOSE TO GOTO THE MOON THIS DECADE! John F. Kennedy, 1962 © NORMAN HIOB
- 4. ADDRESS A HUGE PROBLEM ©NORMAN HIOB
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- 6. PROPOSE A RADICAL SOLUTION ©NORMAN HIOB
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- 8. * Technology thatjust might make that solution possible © NORMAN HIOB USE BREAKTHROUGH TECHNOLOGY *
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- 10. © NORMAN HIOB DARETO DO IT
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- 12. MOONSHOT THINKING Instead of amere 10% gain, a moonshot aims for a 10x improvement over what currently exists. It address a huge problem, proposes a radical solution, and uses breakthrough technology to make it happen. HUGE PROBLEM BREAKTHROUGH TECHNOLOGY RADICAL SOLUTION © NORMAN HIOB
- 13. Never doubt thata small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. Margaret Mead © NORMAN HIOB
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- 15. TODAY, WE TEND TOFOCUS ON SMALL PROBLEMS © NORMAN HIOB
- 16. © NORMAN HIOB Wewanted flying cars, instead we got 140 characters. “ Peter Thiel, PayPal
- 17. Sergey Brin, Google Solvingbig problems is easier than solving little problems. “ © NORMAN HIOB
- 18. SOME EXAMPLES BY GoogleX © NORMAN HIOB
- 19. PROJECT LOONA Provide internetaccess to rural and remote areas © NORMAN HIOB
- 20. PROJECT GLASS Display informationin a smartphone-like hands-free format © NORMAN HIOB
- 21. PROJECT SELF- DRIVING CARS Navigatesafely through streets with driverless cars © NORMAN HIOB
- 22. PROJECT WING Next generationof automated aircraft
- 23. PROJECT SMART LENSE Measureglucose levels in tears of people with diabetes © NORMAN HIOB
- 24. HOW TO APPLY MOONSHOT THINKINGTO YOUR BUSINESS © NORMAN HIOB
- 25. HUGE PROBLEM Think ofa huge problem you want to solve. It should be so big, it almost scares you. The bigger the better. So be open minded and don’t limit yourself. Advice: by asking “WHY” five times you will get to the core of any problem. © NORMAN HIOB HUGE PROBLEM RADICAL SOLUTION BREAKTHROUGH TECHNOLOGY
- 26. RADICAL SOLUTION The most commonmistake people make is to aim for a mere 10% gain. Instead aim for a 10x improvement. Ask open questions (“HOW can we”) instead of closed quseations (“can we”). Also, collaborate! It is more likely for a solution to emerge from unrelated disciplines. © NORMAN HIOB RADICAL SOLUTION BREAKTHROUGH TECHNOLOGY HUGE PROBLEM
- 27. BREAKTHROUGH TECHLOLOGY To keep youup to date with the latest breakthroughs I recommend to read the MIT technology review and nature magazine (if you haven’t yet, sign up for their newsletter). Then ask yourself how you can use those breakthroughs to solve your chosen problem. © NORMAN HIOB BREAKTHROUGH TECHNOLOGY HUGE PROBLEM RADICAL SOLUTION
- 28. LET’S SUMMARIZE © NORMANHIOB ü Think big ü Ask “Why” 5 times ü Aim for a 10x improvement ü Ask open questions ü Collaborate ü Read MIT technology review ü Read nature magazine
- 29. GET IN TOUCH! NormanHiob Olivaer Platz 17 10707 Berlin normanhiob@me.com © NORMAN HIOB