Social Media Praktijk 2011.

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Key note Social Media power users event. Utrecht, The Netherlands. October 2011.

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Social Media Praktijk 2011.

  1. 1. RONALD VAN DEN HOFF #SOCIETY30
  2. 2. Before1850 ERA OF INDUSTRIAL REVOLUTION 1850 - 2020 ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION After 2020
  3. 3. € REGENTS – QUANGO’S FINANCIALSGOVERNMENT & POLITICIANS PRODUCERS
  4. 4. ZOMBI EBLOOPERS
  5. 5. ZOMBI EBLOOPERS
  6. 6. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.
  7. 7. Organizations Communication 1.0 2.0 3.0Stakeholders Source: Marco Derksen, Marketingfacts
  8. 8. 1.0 2.0 3.0 MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION BLUE OCEAN STRATEGY DART MODEL. THE NEW HOUSE OF INNOVATION Social structure of the firm ELIMINATE RAISE DIALOGUE ACCESS N=1 Flexible and R=G personal resilient global acces to cocreated business Resources experiences processes & talent RISK REDUCE CREATE TRANSPARANCY BENEFITS Technicalarchitecture of the firmDEVELLOPMENT
  9. 9. INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity PROSUMER PRODUCER PROSUMER CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION GOVERNMENT REGENTS
  10. 10. TRANSFORMATIONS I G N A L S
  11. 11. S I M P L EB U TEFFECTIVE:DISRUPTIVEB Y P A S S
  12. 12. AUGMENTEDR E A L I T Y
  13. 13. A LT E R N AT ER E A L I T YG A M E S
  14. 14. S M A R TSOLUTIONSR E T A I L
  15. 15. D A T A
  16. 16. N = 2,400.000.500,000.000 tweets
  17. 17. S I M P L EB U TEFFECTIVE:DISRUPTIVEB Y P A S S
  18. 18. sharing
  19. 19. V A L U EN E T W O R K &S H A R I N G Fitness and health tracking
Chem
  20. 20. COLLABORATION
  21. 21. S E L FORGANIZINGB YS H A R I N G
  22. 22. S H A R I N GS E L FORGANIZINGS O C I E T Y
  23. 23. S H A R I N GS E L FORGANIZINGS O C I E T Y
  24. 24. V A L U EN E T W O R K &B U Z Z
  25. 25. S H A R I N GS E L FORGANIZINGS O C I E T Y
  26. 26. COLLABORATIVECONSUMPTION &V A L U EN E T W O R K S
  27. 27. COLLABORATIVECONSUMPTION
  28. 28. COLLABORATIVECONSUMPTION
  29. 29. COLLABORATIVECONSUMPTION
  30. 30. M O N E Y:CROWDFUNDING
  31. 31. SEATS2MEET.COMTHE STORY:“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
  32. 32. S2M030GOOGLE S2M020M A XSTRATEGY S2M013 S2M070FREEKNOWLEDGE&SOFTWARE
  33. 33. S2M LAYARL O C AT I O NF I N D E RAUGMENTEDR E A L I T YMOBILITY
  34. 34. SERENDIPITY :UNEXPECTEDRELEVANCEO F T H EM E E TIN G
  35. 35. M I R R O RVIRTUALITY
  36. 36. SERENDIPITEIT3 R D SPACE  S2M SOCIAL NETWORK TRANSFORMATIE free agents, newleaders & otherstakeholders HUMAN INTANGIBLES knowledge, talents, needsAPPSTOREcollaborationapps MEETINGSPACES & WORKSPACES hub& spoke model
  37. 37. V A L U EN E T W O R K &B U Z Z
  38. 38. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
  39. 39. THE S2M MESH CONTENT CURATION V M VS O C I A LM E D I AS T R AT E G Y
  40. 40. 8SEATS2MEET.COMBUSINESS MODELS A L E SMARKETINGP RRESERVATIONSWEBMASTERPURCHASINGF O O D &B E V E R A G E
  41. 41. BUSINESSM O D E L

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