Pitch

1. Pitch

2. Proposal
I have made this so I can
have a plan of what I need
and want from creating m
poster and all. They styles
and signals that I will people
on so that people can get an
idea of what the festival is
about.

3. Mind map
Mind map
Slogan
The slogan for my festival will be ‘enjoying life’
this is so when people read this they will feel
happy and safe this will draw in more customers.
Also is helps people to think think that this
festival will not disappoint as they are making it
fun and enjoyable.
Frequency of release
My target audience will want to know who is performing at the
festival so it is important that I releases the names of the acts
at the right time so I will start with the bigger names in music
as this is what will bring in the most customers. Then the other
acts will be released after also with special gests as this will
boost sales.
Festival names
Run Down : This suggests that the festival would be
ruff and not well put together however it is more
about the location which is on the cliffs and beach’s.
Beach Bound : This name suggests a holiday which
people will think about good times that they have
had growing up going on holidays this is a good way
to bring people by making them think of good
times.
Marketing
I will being using posters to advertise my festival. This
is because the posters are cheap and easy to
distribute around to people
Colour Scheme
My colour scheme will be all bright colours there
will be no set colours that are link to the festival
because the festival is all about how people can
be different so people just see all colours when
think of the festival.
Target Audience
My target audience is going to
between 18-35 They will most
likely be in the social groups from
B to D. This is because these fit to
together with the ages that I has
aimed my target audience to be. I
also know that the tickets are
expensive and people would
mostly need to be earning a form
of income.

4. Campaign message
I want people to be able to have fun and to fully express them selves when at this
festival. The point of it being in a really nice location is that that people will be able
to be a home when at the festival and to feel safe, but should still feel free to let off
steam and really enjoy all the amazing music that they festival has put together for
every one no matter what they are in to.
I have been sponsored by tileyard studios which is a big recording studios complex
which has helped me to get a lot of the more famous people to come and perform.
I have been sponsored by coca cola and mc Donald's which are both in the food
industry so if I make sure that when I am advertising my festival I will need to
mention then just like the other brands.
Finally Toyota are putting in money so that the name of their brand can get out
more to younger people as my target audience is between 18 – 35 but they also
want mentions and to be on any advertisement that are going to be published.

5. Mood Board

6. Hand drawn drafts
These hand drawn drafts give me an idea of what I am am going to do for my festival poster and
gives me an idea of what I will do for the final design and what will work best for my target
audience.

7. Draft layouts
• The draft layouts show me a more clear layout than my hand drawn layouts and gives me an idea of space
and where I will fit everything on to the page. Also to check that the layout was up to the standard that I
wanted it to be .
Logo
Artists
Artists Artists
Sponsors
Logo
Sponsors
Artists

8. Logo design
From looking as the Glastonbury poster I have taken inspiration. I have tried to change the layout a bit so it is not as
dramatic as the other one. But the structure of the Glastonbury I svery nice to look at with all the colours on it so I
thought I would use this as well.

9. House Styles
• I want lots of bright colours for my house styles. This is because I do
not want there to be any set colours but for people but to wear and
dress up in the bright colours.
• The colours below give you an idea of what I exspect people to wear:

10. Photoshoot plan

11. Production
Plan
Week Starts: Monday 29th April
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Visual
advertisements
ideas
Visual
advertisement
ideas
Design
advertisement
Design
advertisement
Design
advertisement
Weekend Off
Complete by: Complete by: Complete by: Complete by: Complete by:
30th April 30th April 6th May 6th May 6th May
Week Starts:
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Design
advertisement
Create
advertisement
Create
advertisement
Create
advertisement
Distribute poster
with half the
acts on it
Weekend Off
Complete by: Complete by: Complete by: Complete by: Complete by:
6th May 9th May 9th May 9th May 13th May
Week Starts:
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Distribute poster Let the word of
the festival get
about
Release the rest
of the poster with
all the acts on it
Release the rest
of the poster with
all the acts on it
Let people start
buying tickets for
the festival
Weekend Off
Complete by: Complete by: Complete by: Complete by: Complete by:
13th May

12. Location Recce
Before I take any of the photos for
my poster I need to complete a
location recce this will show me
what hazards may come up and
how I will avoid them to stay safe. It
will also protect anyone that I might
be going with to take these photos.
Location
Time
Date
Why
I will be taking my photos on
the beach in the evening of
summer in Cornwall this is so I
can get photos of a clear sun
set on the beach.
Picture
Shot type
Equipment
Why
The shot type will be wide
long shot this is so I can
capture the full experience of
the beach so people will really
want to come. For this I will
need a camera that takes high
quality photos and a wide
lends
Permission needed
Contact needed?
I do not need to contact
anyone before I use these
images because the area that I
have taken the photos of is
public land and the is no one
in the picture.
Potential Hazards As I will be taking these
photos on the beach so I will
need to time it right so that
the tide on the beach does
not come in when I am tiring
to take them

13. Drafts Photos
• I needed to take some extra photos to make sure that I would have
the right one for my poster just in case some of them are not up to
the standard that I want them to be.

14. Budget Summary
To advertise my festival in a magazine it will cost me £115 for
one full page advert. I will need to advertise this over around 6
mouths before the festival this will cost me £690. This will be
good money spent, as lot of people are going to see this
magazine. I was also need to pay for lots of equipment such as
the publishers they will need to be payed. So these types of
extra payments will have to be take into consideration Staff Salary
Publisher £35,290
Photographer £20,528
Marketing (x2) £14,000 (£28,000
total)
Advertising (x1) £14,000
Designers £29,000
Finances (x2) £18,000 (£36,000
total)
Human Resources (x2) £15,000 (£30,000
total)
Total £192,818
Equipment Cost
Office space £249 Per mouth
MAC desktop computer Retina 4K Display 3.0GHz Processor 1TB Storage
(x4)
£1,249(£4,996)
Adobe Creative Cloud All Apps (x15) £303.40 per
mouth
Nikon D850 Body plus MB-D18 Battery/Portrait Grip Bundle (x1) £3,699.99
BIC Cristal Original Ballpoint Pens Black 50 Box (x2) £9.75
Essentials Mesh Office Chair(x4 £179.20

15. Risk assessment
Photography Risk assessment
Because of the location of my images I needed to complete a location recce. This is because there is
a small chance that I might injure myself when I am take these photos this might be the sea or it
could be someone running past. People could also complain about my photo as it will be published
a lot so I need to make sure that I am protected.
Area Risk Assessment
Before I take the photo I need to check the area is safe as it could change from where I have been
there before. This might be because of the weather.
Software Risk Assessment
When editing the photos I need to make sure that when resizing the images that I do not make then
pixilated. To make sure that I do not do this I will take the image in 4k and I will hold shift when
resizing the image on photoshop.

16. Issues (Regulatory, Legal and Ethical)
Content that usually has copyright can be referred to as Intellectual Property (IP)
and this is protected by the law. IP can be divided into two categories; Industrial
Property and Copyright. As well as IP on printed work, you can get a digital
watermark which protects any copyrighted content from any magazine online and
in any digital format. It is important to have this because it means people will have
to pay you to use your information and ideas. The best way to protect your IP is to
acquire a patent. However, this can take several years to get and costs over £5000.
The Data Protection Act 1998 is an act of the United Kingdom Parliament showing
the ways in which information about people may be legally used and handled. The
main intent is to protect individuals against misuse or abuse of information about
them.
I will always make sure that I follow buy these rules when making and producing
my posters and creating the festival

17. Copyright
Copyright is a legal law that stops people from copying other peoples
work. This could include print based products or online products. In
1980 it changed so that the creator can write their own laws to suite
their own product. This means that they then have there ownership
right so that if people try to use their image or product to make money
or they can be sued.

18. Poster designs

19. Survey monkey
Please follow the link below and fill out the survey on how you think in
did in my pitch.