Unit 15 : Pitch Presentation

3. Contents
Slide 4 : Proposal
Slide 5 : Hand Drawn Drafts
Slide 6-7 : Graphic Layout
Slide 8 : Mood Board
Slide 9 : Campaign Message
Slide 10 : Photoshoot Plan
Slide 11 : Logo Design
Slide 12 : Logo Design Analysis
Slide 13 : Test Photography
Slide 14 : Production Plan
Slide 15 : Cost of Equipment and Staff
Slide 16 : Printing cost of Festival poster
Slide 17 : Equipment
Slide 18 : Launch dates/Calendar events
Slide 19 : Risk Assessment
Slide 20-21 : Legal and Ethical Issues

4. Proposal

5. Hand Drawn Drafts
Above are my two hand drawn drafts for my print based advertisement. Both of these ideas are
ideas that I put together to base my poster around. I put together two so that I had a selection of
drafts to choose from. I have also chosen two different styles, the left one being inspired by
Wireless and the right one being inspired by Reading.

6. Graphic Layout
MASTHEAD
DATES
DAY 1
ARTISTS
DATES
MASTHEAD
DAY 1
DAY 2
DAY 3
ARTISTS
ARTISTS
ARTISTS
DAY 1
ARTISTS
DAY 1
ARTISTS

7. Why we create graphic layouts?
We create graphic layouts because it gives an idea to the client
what the product is going to look like. This gives an insight to
what the up and coming product is going to look like, what
content it is going to hold etc.
You will then be able to see how simple it is going to look with
the layout being clear and will involve things such as
technological convergence through adding the websites address.
Various bits of advertisements can be shown through little
pieces of extra information at the bottom of the page.

8. Mood Board

9. My campaign message
The main message for the festival would be
to enjoy all the music that is there and by
going to such an event, it will feel like
taking all the weight off your shoulders
from stress.
Once the festival has finished, they will
start to release the artists for next years
event and this will send a new message out
to the audience so that they can get them
excited for next year.
My festival is going to be very different to
all festivals out there at the moment. This
is because of my big name artists. I believe
that all my artists that are on my poster
front cover are very well known in both
genres of Grime and R&B.

10. Photoshoot Plan
The image on the left side of the slide is the two different images before I edited the
two images. I used the opacity tool to reduce the images brightness so that it fits in
with my poster. The first change I made was turning down the opacity of the lights
from 100% to 50%. The second change I made was changing the opacity of the mask
mascot from 100% to 80% so that it wasn't overpowering my text.

11. Logo Design
Devil Breeze by WesLo Fonts
Blackout Sunrise by Tyler Finck
Big Noodle Titling à € by Sentinel Type
As my festival is going to be sponsored by Mixer, I am going to have Mixer within the title of the
festival. Above are three different title ideas I have for the festival posters masthead. I have
decided to have the word “Mixer Festival” in one font as it shows consistency within the poster. I
will aim to show consistency throughout my festival poster because then it shows that I want my
poster to stand out from the rest.

12. Logo Design Analysis
Devil Breeze by WesLo Fonts
This is the font style I am going to use for my “Mixer Festival” as it brings a different look to my
festival. This will be the main attraction when people are looking at my poster around local area
cities and towns.

13. Test Photography

14. Production Plan

15. Cost of Equipment and Staff
I am going to need a lot of resources for my new office as it is currently empty. The
image on the right indicates the different pieces of equipment that I am going to need
in the office for the designing and I need all of this stuff so that we can all work. The
image on the left shows the members of staff that I need to get in order for the
magazine to be put together. Next to each equipment and staff it shows how much
they are going to cost and how much they’re going to cost a year on the staffs salary.

16. Printing costs of Festival poster
These are the printing costs of each poster that is needed. I will need thousands of
posters due to the fact I want to be advertising the festival around the world in all
major cities. I want A4 posters and posters that go to a size that cover a billboard in all
major cities to advertise the festival. For now I will be printing out 200 posters which
will come to a cost of £40.00.
https://www.alocalprinter.co.uk/products/marketing-
promotion/poster-printing

17. Equipment

18. Launch dates/Calendar events
Meetings Date Times (GMT)
Planning festival poster
and festival dates
Thursday 1st December 9:00 – 11:00
Planning festival poster
release date
Saturday 3rd December 9:00 – 11:00
Planning meetings with
main artists about fees
Monday 5th December 12:00 – 14:00
Planning print advert Wednesday 7th
December
12:00 – 14:00
Date of Festival 21st -23rd August
I have chosen this date because a lot of festivals are based around June/July time and I
thought putting it in August would attract a lot more people as there are only a couple
of festivals within the month. Also it is during the peak time of summer so the
weather will be great so that everyone can enjoy the weather as well as the artists.

19. The risks assessments will be based on having medic stands at the festival so
that if anyone passes out due to the heat, if any fights are to break out and
anyone were to get injured. Then having medics available at the festival
would be a great idea so that they can get to the scene as quick as possible to
attend to the person or persons.
Risk Assessment

20. Copyright
Firstly, there is copyright which comes underneath the legal side. Legal protection is used so that
any original material cannot be used by someone else. However, copyright can only be applied on
the application of the idea but not the idea itself.
Also there is national security which is another legal issue that filmmakers face. Filmmakers and
producers must be aware of laws such as official secrets act 1911 and the prevention of terrorism
act.
Legal and Ethical
Secondly, there is ethical issues such as right and wrong which have to be taken into account.
Exploitation and sensationalism also have to be considered and taken into account. Offensive
material such as privacy and copyright. These are not usually enforced by law. Regulatory bodies
and codes of practice exist often within the industry.
Legal and Ethical Issues

21. Legal and Ethical Issues continued
Royalties
Royalties is when a magazine has included content which is copyrighted and if someone else includes this
information then they have to pay the original magazine.
If you were to do this without asking permission from the original magazine, you will end up being fined and
they will make sure the magazine is taken down and not sold anymore. You shouldn’t be using other peoples
information or images without there confirmation because it can result in very serious circumstances.
IP/Watermark
Content that usually has copyright can be referred to as Intellectual Property (IP) and this is protected by the
law. IP can be divided into two categories; Industrial Property and Copyright. As well as IP on printed work, you
can get a digital watermark which protects any copyrighted content from any magazine online and in any digital
format. It is important to have this because it means people will have to pay you to use your information/
ideas. The best way to protect your IP is to acquire a patent. However, this can take several years to get and
costs over $7000 in fees.
ASA
ASA is the United Kingdoms independent advertising regular. The ASA makes sure that ads across UK media
stick to the advertising rules that are set. When looking at the ASA, it was very important that I was not going
to add anything that became misleading or offensive. I think that I have followed the rules and regulations that
have been put down because there isn't any offensive language or images on my poster and there isn’t
anything stereotypical either that can offend certain people.