4. Hand drawn drafts
These are my hand drawn drafts for my print based advertisement
(poster). As you can see these are a very detailed version of my poster
but this was just a way in which I could give myself and vision and a
platform to then add ideas to when I make the final product. However, i
prefer the hand drawn draft that is on the left because it is most likely
to my magazine of inspiration.
5. Graphic layouts
This is my draft but this time I have used a computer to give it a more professional
look. This gives me an idea on what I want to do on the actual poster and where I can
add more ideas that will make it look more stylish and realistic.
7. Campaign Message
When advertising through audio visual advertising, you need to put the most amount of persuasion so that the public
will think that if they don’t go to the rolling loud festival then they are missing out. Normally because of the hype of a
certain event the people will buy a ticket just to feel like they are part of something. Furthermore, by producing these
adverts so far in advance then it gives the consumer time to think whether or not they want to go to the festival or
not. By having a lot of popular artist spread over the two day festival the people are more likely to buy a weekend
ticket then just a one day because they want to see all of the artists perform. Lastly, through the adverts don’t seem
to have a slogan, it just a huge recap on the last year and is trying to make you buy a ticket for this year. When looking
at the advert it seems to show a lot of people chilling out and having a good time while listen to the music that they
love, this then persuades people to buy a ticket because they think that when they are there they can stop thinking
about life and just have a good time with friends.
8. Plan for the images (Photoshoot
Plan)
I have took this photo off of the internet through Google Images. I will plan to
change this through using a different contrast and a different use of colour. I will
be changing the colour of the boat to purple as I will need to make it my
creation and not someone else's. I will also change the colour of the bridge to a
darker shade of brown because then I am not copying someone else's work. I
will need to change everything with this photo because its not my work, the
reason for this is because I have got this off of google images and it wasn’t
created by me, therefore I need to change it myself and add my own styles to it
in order to make it my own.
BEFORE
AFTER
9. House Style
For my house style I will be using bright colour in areas of the poster but will run with a
space themed background just like my advert of inspiration ‘rolling loud’. I will then use
white writing so you are able to see it clearly on the background, this is also an
advantage cos it means it ill stand to when the public will stop to read it. Furthermore
because the festival is going to take place in summer time there will be less clouds in the
sky and therefore the sky will be clear of a night meaning you'll be able to see the stars
so with the background of my poster being space themed it will suit the festival
completely. Also a lot of festivals using basic primary colours how ever I will be using
bright unique colours which will make it stand out when put in between all of the other
festivals that take place in the summer. The font I will be using will be the music artist
logos for the main headline acts but for the other basic acts I will put a bold white font
that can easily be read. For the information and terms and condition I will put a very
neat font that gives the festival poster a very professional look.
Colours used
in poster
10. Week Beginning
05/12/16 -
Monday
Tuesday –
06/12/16
Wednesday -
07/12/16
Thursday –
08/12/16
Friday - 09/12/16 Saturday -
10/12/16
Sunday –
11/12/16
A discussion to
be put in place in
which who my
main headliners
will be at the
festival
Design a layout
and announce
the first three
headliners to the
public
Produce the
whole poster and
put it around
London to create
word of mouth
Produce the
print based
advertisement
Sendoff the first
copy of the poser
to a printing
company
Day Off Day Off
Week Beginning
12/12/16 -
Monday
Tuesday –
13/12/16
Wednesday -
14/12/16
Thursday –
15/12/16
Friday - 16/12/16 Saturday -
17/12/16
Sunday –
18/12/16
Posters having
been printed
over the
weekend will
then be released
with the first 3
main headliners
being announced
on social media
Finalize and start
to produce the
second poster
for the next
group of
announcements
Continuing with
the production
of posters
Posters then sent
to printing
company to then
be available on
Monday
Staff meeting in
which we have
an overview on
what's going on
so far
Day Off Day Off
Production Plan
11. Week Beginning
12/12/16 -
Monday
Tuesday –
13/12/16
Wednesday -
14/12/16
Thursday –
15/12/16
Friday - 16/12/16 Saturday -
17/12/16
Sunday –
18/12/16
Second poster
will then be
released with
final headliners
and therefore a
layout for each
of the artists
showing what
time they are on
and where etc.
Produce the
official poster
and be ready to
send off to the
printing
company
Final checks and
send off to the
printing team.
Posters being
printed
Release the final
poster into the
streets of
London so that it
causes word of
mouth
Release the
poster on social
media sites so
that everyone
can see the
festival
Day Off
12. Budget Summary
For my print based advertising line up poster I will be advertising it in social media sites
such as; Facebook and twitter. To advertise on Facebook it will cost 30p for every person
that clicks on the advert, I'm hoping for maybe 10,000 clicks and reposts so more people
will be able to see it and buy their ticket. This means it will cost £3000 to advertise.
However, advertising on twitter is free if you just make an account, but, you can also
sponsor a tweet which means it will appear on someone's timeline even if they dont
follow the account. This would count as a promoted trend which will appear on everyone's
timeline, this bad thing is its £200,000 which is out of the price zone we wanted to keep in.
13. Budget Summary cont.
Job Role Salary
Editors £20,000
Designers £23,000
Photographers £22,000
Marketing £21,000
Finance £20,000
Human Resources £18,000
For the salaries I have given them is just a little bit more than the normal wage that
they would give this certain role in a job. This mean it should attract the best people
because they will see they can earn more money if they join my festival company.
Equipment Cost
Office Space £215,610
Apple MacBook Pro
(x5)
£6245
Adobe CS6 Master
collection
£9179
Cameras (x3) £1225
14. Print and design cost
If I buy these posters off of a site called
http://www.stressfreeprint.co.uk/a2-budget-posters.html
then I can get 10 A2 size posters for £126.54 which is fairly
expensive but when I looked at all of the other websites,
this website was the cheapest option.
I will then post my festival posters throughout London but
in other places that are on the edge of the London radius
so that means more people can see it and buy a ticket.
15. Software risk Assessment
The first risk is when you go to resize an image on Photoshop you have to hold the
shift key otherwise the image will end up being blurry and looking unprofessional.
The second risk is when changing the colour you have to use the drop tool because
that keeps the colours consistent throughout, once again, if you don’t do this then
your poster will look extremely unprofessional.
The third risk is you have to make sure all of your layers are in order, also if you
name your layers then it makes using Photoshop easier as you not spending more
time trying to find the layer.
The forth risk is once you’ve done a task on Photoshop you will need to click the
the arrow in the top corner, this is because one you clock the arrow (move tool) it
finishes the task you were doing.
16. Legal and Ethical
When making an advert, you have to check the ASA to see if you the things you put within it
are of rules. Such as, if you are going to use children In your advert then you have to make
sure that they are fine and grant permission for you to use them in a photo. There is also
things that misleading advertising which is things like if I put a false price on the advert of
my festival, then when people go to buy it, it’s a completely different price. Asa is very
important because if asa don’t agree with what you are advertising then you can be given
serious consequences. Rolling Loud also need to be careful about copyright because if you
look at some of the lineup posters made for rolling loud, they look like they have taken along
time to make, they will then have to trademark this design so that no one can copy it and
use it for themselves, because all of their hard work will just get copied by other people and
they be breaking the law if they don’t have any copyright issues.
https://www.asa.org.uk
/codes-and-rulings.html
