Top of the pops target audience and reader profile

1. Top of the pops
By Sam Fairhead

2. • Biggest selling teen lifestyle title in the market
• Price - £2.99
• Genre – Pop
• First Published – February 1995
• Published by – Immediate Media Company
• Originally marketed as the missing link
between ‘Smash Hits’ and ‘NME’
• Features – Chart information, celebrity gossip,
fashion and beauty advice, quizzes, song lyrics
and posters. The demographic gradually
shifted towards young girls.

3. • Frequency – monthly
• Total Circulation (June 2013) – 63,483 copies
• Target audience for the TOP of the POPS
magazine is aimed at young girls. They’re able to
achieve this through the content, colours and
images
•
Boys 13%
Girls 87%
Age range 11-15 year olds

4. Audience profile for Top of the pops
• Emily is a 12 year old girl. She enjoys listening to the
top 20 hits and reading celebrity gossip. Emily lives in
the UK, she lives with both her parents and depends on
her pocket money to pay to go to the cinema with her
other friends and for magazines. She is currently at
school, in Year 7. She gets £7 a month for pocket
money and saves up so that she can buy top of the
pops every month. Emily and her friends like to go out
and go round each others houses to talk about their
favourite celebrities and watch films. Emily’s social
status Is Class E, this is because she does not have a
job, is in full time education and her parents pay for
everything that she needs, and some luxuries.