Evaluation

1. How does your media product represent
particular social groups?
My magazine represents people of all genders around the ages
of 18 to 20 with an interest in dance music. Typically, the view
is held that people in this bracket are students and thus have
little money to spend. In this sense my media product
represents it’s intended target social group as it’s at a price
affordable for them to consume, £3.99, a price that my
audience decided on in their responses to my questionnaire.

2. The Stereotypes
Stereotypes often aligned with dance music culture is drug
taking, this stems from illegal raves in the late 80’s and 90’s.
Clubs in England were not representing the youth of the time in
terms of music and so raves were set up around the country
where people in my age bracket could listen to music they
liked. There was slight emphasis on drug taking at these events
which is part of the reason why, eventually, these raves were
made illegal. Many of the organisers of these events created
clubs (Cream, Fabric etc.) with the same musical ethos as in the
raves so that the youths could be represented and enjoy
themselves legally however the drug reputation never left and
still stands to this day.

3. My Magazine
My magazine hopes to reflect the true interest of my social
group, that and drugs aren’t needed by 18 – 20 year olds in
order to have fun. In magazines like Mixmag, drugs are
represented in a nonchalant manner which I don’t agree with as
it reflects poorly on young people in general. I instead
represent things my social has an interest in, as shown by my
audience questionnaire, these are the things presents in my
contents page – music, events, tech and fashion.

4. Music
Music can be seen by older people as a method of time wasting
for younger people who could spend their time doing something
much more productive.
I tried to stray away from this notion as I felt it was completely
false. To many youths today music can lead to careers, and as
such in my tech section I’ve included articles for producers and
DJs, by doing so , this group of people are represented by my
magazine.

5. The majority of people however are not looking for a career out
of music, and as such I’ve included a section on events which
will appeal to a wider range of people as going to dance music
events to many is a method of getting away from the stresses of
their day to day lives and enjoying themselves with their
friends. My articles on Bestival, one of the most popular dance
music festivals in the UK, and Fabric, one of the most
frequented clubs in London by my social group, should appeal to
my audience as these are two events that many people travel
huge distances to get to and they want to have knowledge
about these events.