1. •Quincy Jones launched Vibe in 1993, in partnership
with Time Inc.
Time Inc. is a subsidiary of the media conglomerate
Time Warner, the company formed by the 1990 merger
of the original Time Inc. and Warner Communications

2. • It publishes 130 magazines some of them are - Sports Illustrated, Fortune,
People, In Style, Life, GOLF Magazine, Southern Living, Essence, This Old
House, All You and Entertainment Weekly.

3. Other well known artist to
capture your attention. So if you
Bold colourful writing , do not like the main artist you
would be very noticeable might like the other ones
on the shelves
An enticing tittle to Well known artist , that most of the
capture the readers world is familiar with so by having
attention the reader him on the front cover most people
will want to know more will take notice of the magazine or
so there for will buy the buy it
magazine
Competition type activities
for the reader to complete

4. • The people that read the magazine are all over 18 and classed as adults. The amount
of people reading the magazine are 7,547. Although most reading the magazine are
18-34.
• The median age of people purchasing the magazine is 27. Also the people that
purchase the magazine are either black or people of colour.
• The amount of people purchasing the magazine who are in college is 5,600. the rest
are presumable employed.
• The average income for some one purchasing the magazine is $40.595 a year. Judging
by the amount the person earns he/she has disposable income to spend on the
magazine.

5. • The VIBE subscriber base continues to grow, with an estimated increase of
close to 5% in 2004.
• Approximately 15,000 new subscription orders every month from insert
cards within the magazine.
• Two direct-mail campaigns, in January and July, produce more than 40,000
subscriptions.
• Various gift promotions mailed to 200,000-plus subscribers throughout the
year.
• Internet programs have become viable sources, garnering an average 5,000
orders per month.
• Various music events/festivals produce additional subscriptions.