Combination my notes and slides from the CIS 2011 presentations that are of interest to us.

1. Highlights CIL 2011

2. 3 Things to Balance When Building Great Web Sites (Building Great Web Sites Session) 1. Useful 2. Desirable 3. Usable Think about what people need when they come onto our web site. This should drive our content strategy. Critical Tasks

3. Content Audit Assess content this way. Catalog every piece of content Consider the following when assessing: Accuracy Usefulness Web-written On-message Frequency of use Last updated

4. Content Audit (cont) Rank each piece of content

5. Writing for the Web Write in a conversational tone Friendlier and more inviting to users Make content scannable More bullets Break up information More white space Remove words Make urlsscannable

6. Writing for the web Use active voice The library=we Patrons=you Patrons=I One thought per sentence Fragments can work in this genre

7. Site Desirability Site needs to be attractive Skip clip art Use common conventions: grids, cms templates Mobile access Helps narrow focus Helps increase access Skokie public library as an example

8. 4 Stages of Web Development Community Portal Participatory Destination Basic

9. 4 Stages Defined Basic Necessary information Functionality No major usability issues Destination Library created content Basic interactivity Participatory Serious user generated content Patrons creating culture Book Reviews We put their stuff up, allow them the space Community Portal Site as a community platform Site as community knowledge-bank *Most sites 75% of the information isn’t getting looked at

10. Improve Your Library’s Web SiteArlington Public Library Use a blog to compliment their web site Promote programs Press releases

11. Set Goals for their Blog Needed a modern platform for news Also use for emergency postings It’s the place to talk about anything about the library Library as a single system but each library branch has its own identity Place for community engagements The comments exceeded expectation They get local news coverage from what they write on their blog “ARL Now” 750 visits to their blog a day

12. Growing Pains Community engagement Administration wasn’t comfortable with negative comments Refined their comment policy as a result Created a governance plan How to handle the negative topics How to handle the “sensitive issues” Weekly PR meeting Monthly meeting to discuss news ideas

13. Other Blog Facts Use it as a second CMS Have tight integration into their web site, users moves between the blog and the site and don’t realize Holistic media structure Good governance gives users what information they want

14. Darien Public Library (Conn)Community Tagging Initiative Asked librarians to tag books Gave them specific goals (number of books they were asked to tag) Some for assignments for kids Now they regularly tag their favorite books Patrons also now tag books Kids for usefulness for assignments Readers in general to keep track of their reading lists **Hunter could do this for commonly researched topics or assignments**

15. Topeka PL, being “Metasocial” Status updates Long posts Blogs, Wiki, longer descriptions under FlickR photos For events, news, articles Comments Blogs, YouTube, FlickR, Facebook Visual (Photos/Videos) A way to extend events by sharing them online Live Streaming Capture moments as they are happening

16. Topeka PL, being “Metasocial” (cont) Friending/Following/Subscribing Checking-in Facebook/FourSq, etc. Quick Stuff Liking, rating, poking, fave, etc. Q. What should we be doing? Need goals, a strategy, write a project plan.

17. Three Keys to Engaging Digital Natives Michelle Manafy, Director of Content, Free Pint Limited Computers in Libraries, March 21, 2011

18. By the time they finish college, kids today will have spent over 10,000 hours playing videogames, sent and received over 200,000 emails and instant messages and spent more than 10,000 hours talking on cell phones. —Mark Prensky Those who turn 15 in 2016 are likely to spend between 1,200 and 1,500 hours a year on digital technologies. —Urs Gasser By 2018, Digital Natives will have “transformed the workplace,” changing organizations, sweeping away many previous expectations in the process. — Gartner Group Digital Natives will be “the beneficiaries of hidden advantages …that allow them to learn and work … in ways that others cannot.” —Macolm Gladwell

19. Interactions Not Transactions

20. Interactions Not Transactions

21. Interactions Not Transactions

22. Interactions Not Transactions

23. Interactions Not Transactions

24. Interactions Not Transactions

25. Interactions Not Transactions

26. Interactions Not Transactions

27. Interactions Not Transactions

28. Interactions Not Transactions

29. Three Keys to Engaging Digital Natives Public Opinion not Private Lives Knowledge Sharing not Knowledge Hoarding Interactions not Transactions

30. Connect Follow me on Twitter http://twitter.com/michellemanafy Connect with me on LinkedInhttp://www.linkedin.com/in/michellemanafy Learn more about our work at FreePint http://www.freepint.com Read the book

32. Loss

34. MIT (on 4hr loan)

35. NCSU (on 7 day loan)

36. FDU (on 2hr loan, can’t leave library)

37. Boston College (2 day loan)

39. eBooks, News Apps, Browser, YouTube…

40. Opportunity to try new technology

41. Consumption v. Production“I use the iPad for things that involve my personal accounts (email, courseware, planner, annotate class notes. It would be difficult to start from scratch every time I wanted to use an iPad in the Library” –Sarah

43. Luxury Item… to pervasive technology

45. Other Tablet Devices

47. Using iPad, Track B, Ryerson University Aps popular with their students using library iPads Mypantone Slideshow (for presentations) Ibrainstorm Iannotate Instapaper Flashcard deluxe

48. Using iPad, Track B, Ryerson University General Findings More sections with more students using the iPads would’ve been helpful Give the students gift cards to get more aps installed Get more licenses for the software Get more peripherals Would consider other tablet computers as well, none were available at the time of this study

49. Using iPad, Track B, Ryerson University Challenges 1st generation hardware Initial setup Content licensing Blogging platform Loan Potential Risks are theft, loss and damage Other schools that do it: Boston College, MIT, NCSU, but they come preloaded and aps cannot be be added.

50. Using iPad, Track B, Ryerson University Useful? Cool to try new technologies Consider consumption vs. production Article in “Inside Higher Ed” talks about this Flexible and fast computing Also consider other tablet devices

51. 1. Planet Survey The culture of surveying runs deep “Librarians as sociologists” –or, my first survey venture To understand the entirety of the faculty world, we need to look beyond our own survey efforts Some important surveyors we should follow

52. The Higher-Ed “Industry” Level UCLA’s Higher Education Research Institute and Cooperative Institutional Research Program Longitudinal studies of college life Faculty coverage emphasizes quality of life, compensation, classroom realities, administrative relationships. In short: A gold mine of data The American College Teacher: National Norms for 2007-08 (March 2009) HERI provides a larger-than-library view of faculty life, and their data are instructive for us Other organizations, including The College Board, study faculty issues too

53. Two Definitive Survey Leaders In a crowded field of library-surveyors, some stand out. My top picks: The University of Washington Libraries Faculty Library Use Survey Emory University Library Survey Both institutions share their data as widely as possible

54. The University of Washington Libraries Surveys users annually and longitudinally Breaks them down by user type, discipline and a host of other descriptors Aggressively surveys the faculty Has sustained these efforts for years The result: a faculty user population that is responsive A key benefit: survey efforts provide a foundation for communication, alliance building and other strategic efforts

57. A Few Highlights 92% say UW Libraries are “very important” 67% use e-resources at least twice per week 87% rate journals: 1990-present as very important 78% rate journal reputation as very important High 70 percentile: Use the UW Libraries for 1) Keeping current 2) Being more productive 3) Finding new & related information 70 percentile: e-access to journals & remote access 60 percentile: 1) Class presentations 2) Staff assistance (on site and remote) 3) ILL for books and journals 4) Library Web sites Top 3 new Services: Journal pricing & access info Support in archiving research information and data Digital access to manuscripts and images

60. Emory University Library Findings Extensive surveying and good response rates Top Five Services: Catalog E-Books Databases Print Books Walk-in Reference Appointments These are dynamic and change

61. Some Further Notes From the Field Formal sources trump informal (Hart, 1997) By discipline: Faculty consult “newer” and “older” sources (Maughan, 1999) Many surveys focus site visits versus online Faculty are following content, i.e. they’ll use print-or-digital as needed (Budd et al 2003) Ag- and Bioscience faculty favor their primary, “canonical” literature (Kurupuu et al, 2006)

62. Some Further Notes From the Field They may not use value-added utilities, e.g., Google images vsArtSTOR (Gregory, 2007) 84% favored self-guided library tutorials; class presentations ranked lower (Hrycaj et al, 2007) At 6 large campuses, 49% started with Google and the remainder with the Library web More articles retrieved from library-licensed content (Niu et al, 2009, 2010):

63. Some Takeaways The faculty employ many info-retrieval styles They value library services in many ways They respond to persistent library marketing They are primarily focused on institution- and discipline-level concerns But, Some good news: a majority accept the idea that we have something to say about digital futures

64. 4. Turning the Ithaka S + R 2009Faculty Survey Aimed at many readers, far beyond the information professions Seeks to make definitive statements that can inform strategic planning

65. Ithaka’s Key Findings More faculty start at the “network” level (49%) Three categories define library services: “Gateway” “Buyer” “Archive” Each role carries both risk— but also opportunity Each category encompasses a universe of activity The Eternal Optimist: Let’s look at the risks and also at the opportunities that the data suggest

66. “The Gateway” E-access, counseling, one-to-one—all contact A gradual decline in recognition of “Gateway” services (70% 2003, 59% 2009) This despite major investments in access (electronic, the commons, the staff) The Risk: Ithaka questions reference & other outreach can hold faculty attention The Opportunity: New roles, new services and new identities. In other words, what we’re doing

67. “The Buyer” Widely recognized as important, particularly among humanists Emerging as a key “identity” for research libraries The down side: We do much more than buy resources; This moniker doesn’t tell the larger story The up side: We are still working out the long-term advantages that come with the buyer role The Opportunity: Use branding, outreach and personal relationships to expand upon this area of strength

68. “The Archive” Humanists continue to value this role The sciences and social sciences less so—but are they aware of all our e-archiving roles? Academics have mixed reactions to repositories Traditional peer-reviewed pipelines matter the most The Opportunity: Link “persistence” to institutional identity. Join forces with institutional surveyors for greater impact

69. New Roles: “Teaching Support” and “Research Support” 60% rate both teaching and research support as important The “Key Insights” report doesn’t focus on online teaching and teaching portals per se The Opportunity: Follow the faculty into online teaching domains and co-create with them

70. A Forceful Question: “Because faculty have easy access to content online, the role librarians play at this institution is becoming less important” Only 14% strongly agreed with this statement But that’s up from 8% in 2006 The opportunity: We can still advance our strategic roles through a variety of opportunistic strategies

71. 5. The Limits of Surveys Survey data are compass points Wisdom gained “on the ground” is crucial for understanding faculty needs We possess direct knowledge of the user community, and must trust our instincts

72. Innovative, Trend-Setting Activities New digital roles: Library content management & leadership—ranging from webmaster to editorial work Pre-publication content management The California Curation Center’s (UC3) NSF-funded data management tool development effort Online teaching tools are a new frontier, and are evolving quickly

73. Libraries and the Future of Content We posses all the needed skills to act as a publisher Library-driven publishing can link research, creation and archiving together Examples: UC eScholarship, University of Pittsburgh’s electronic journal platform

75. Where Ithaka and I Agree: Collaboration is Crucial Link our survey data with IROs, others Extract the most useful findings from surveys such as Ithaka’s Match solid survey efforts with strategic analysis of the organization (universities) and the stakeholders (e.g., the faculty)

76. ACRL’s Work Shows the Way Oatleaf, Megan. The Value of Academic Libraries: A Comprehensive Research Review and Report. Chicago, ACRL, 2010

78. Key Recommendations From The Report Do not accept that libraries are “ancillary” Publish and lecture in other higher-education professional venues— not just our own Connect library “value” to institutional research missions Join the college accreditation processes Make liaisons with sponsored research offices Integrate teaching-related library resources (online and more)

79. Conclusions Follow faculty surveys, to be sure—including Ithaka! Test survey findings by searching for “opportunity” where data suggest “risk” Engage the faculty directly Test your own hypotheses, suppositions and postulations Form alliances within and beyond the library, with other faculty surveyors

81. Value of Academic Libraries: A Comprehensive Research Review and Report. Chicago: Association of College and Research Libraries, 2010. Retrieved from http://www.acrl.ala.org/value/Shulenberger, David. The Relationship Between University Assessment and Library Assessment. Library Assessment Conference , Baltimore, 2010. Retrieved from libraryassessment.org/bm~doc/shulenburger_david.pdf

82. Faculty Info Using Behaviors (Terence K. Huwe) General Findings Faculty consult older and newer sources More articles are being downloaded from databases They value library services They respond to persistent library marketing The library as a “gateway” Electronic journals Reference Gateway to knowledge of the sources

83. Faculty Info Using Behaviors (Terence K. Huwe) General Findings The library as “buyer” We buy materials We can use this as branding, outreach and personal relationships to expand upon this area of strength The library as “archive” Librarians should think opportunistically Libraries should follow faculty into new electronic domains

85. 100 million active Facebook users on a mobile device.

86. 500,000 active applications.

88. There are over 900 million objects that people interact with (pages, groups, events and community pages).

90. Libraries Should Be On Facebook Because of Its Ever Expanding Mobile Potential The development of Facebook Mobile (app and site) has created even greater convenience and power for library staff in working with Facebook. Patrons can now view updates from almost anywhere. Not just for smartphones anymore with the introduction of Facebook Zero last year.

93. Doing it ourselves allowed us to do a few things not available through Facebook.

95. Based on our library’s size and budget, continued development on such a site was not worth the effort.

96. Our mobile site has now become merely a static informational tool.

98. Be practical.

99. Be innovative.

101. Now My Young Jedi, Tell Me Something I Don’t Know! You can embed one blog as a RSS feed into your library’s Facebook page You can create customized links at the side of your page utilizing Facebook Markup Language.

102. We Interrupt This Program To Bring You This Important Update… In the most recent update to Facebook Pages, Administrators can now browse Facebook as a page and interact with other pages.

103. WE GOT APPS! Applications can now be easily added as links to your Facebook page. For example, embed your favorite books and great author quotes through the GoodReads app.

107. We create such playlists highlighting new music recently purchased by the library.

109. iLike supplies the streaming player for all our broadcasting needs.

113. Facebook As a Communication Tool A Facebook page allows you to message your fans directly. Use at your own risk as you do not wish to overload your fans with too many notifications.

114. Walls Have Become The New Discussion Boards

115. Photos and Videos, Too

116. Battle of the Social Network Stars: Twitter Vs. Facebook The services have different purposes. Twitter is active communication. Facebook is passive communication.

117. What The Heck Does That Mean? Think of Twitter as a large wedding reception where you only know 1 or 2 people. Facebook is a small, intimate dinner party with only your closest friends.

118. What We Learned About Twitter With just a few followers, the number of tweets increased very rapidly in a matter of minutes. Creating original tweets that are interesting to your followers is a full-time job. The 3rd party apps for Twitter seem slower and sometimes require a new tab to open on your browser.

119. Our First Attempt at Integration: FacebookTwitter This app will connect your Facebook account and Twitter account allowing your Facebook updates to post on your Twitter.

120. What We Discovered The Facebook updates were generally too long when posted to Twitter creating links that meant nothing. Attempting to post from Twitter to Facebook did not work at all.

121. What Else We Learned Famous people and winners, more so than anyone else, love to tweet. For that reason, more so than any other, are we sometimes fascinated by Twitter.

122. How Did We Make Our Twitter Fly We began to follow famous authors and retweeted their posts. Our users could hear what their favorite author was doing, writing about, watching on tv, listening to on the radio.

123. Omgili

124. HowSociable? Visibility on the web by 22 metrics

125. Addictomatic

126. socialmention*

128. do you have a fan base that repeated talk about you?

129. ration of positive mentions to negative onesStrength Passion Sentiment

130. Google analytics in page analytics Available from Content section Visualize user interaction

131. In page analytics

132. Facebook Insights Quantitative: fans, users, page views Engagement: Likes, comments

133. Facebook Insights

134. Klout measurement of overall online influence from 1 to 100 with higher scores representing a wider and stronger sphere of influence uses over 35 variables on Facebook and Twitter

135. Klout

136. Mywebcareer Discover, evaluate and monitor your professional online brand FICO-like career score: 350-850

137. MyWebCareer

138. twendz

139. Google Places Activity: views, impressions Actions: maps, driving directions, clicks to website

140. Places

141. Hootsuite Social media dashboard Recently added analytics

142. What we used Google Analytics Google Forms Zoomerang Simple Scripting

143. Google Analytics: Dead Simple Implementation Sign up at google.com/analytics Enter the URL for your site’s home page into the Website’s URL box Add a simple script to the html code of your website (Google supplies the code) Use Sams Teach Yourself Google Analytics in 10 Minutes by Michael Miller

144. Google Analytics: The Dashboard

145. What percentage of our users are on dialup?

146. Traffic Patterns Student interest wanes as the week goes on… Spring Break Midterms

147. Where are our users coming from? Off Campus

148. How are our users finding us?

149. How long do visitors stay on our site?

150. Should I have a mobile site?

151. Google Forms: Our Survey

152. How often do they read blogs?

153. How popular is Twitter? Not very.

154. What about Facebook? This is where they’re at

155. Which web browser do our students prefer?

156. Why use In-House Web Metrics Tools? Analytics used to have issues with external links We wanted to define what a session was Wanted to more closely define on-campus private IP locations

157. What we used Javascript event capture Events captured were keypress, mouse clicks and scrolls External file, script called on each page –similar to Google Analytics Events captured and stored in a database Tutorials available on the web

158. Our Homepage

159. What Tracking Revealed

160. Zoomerang: The Basics Web survey program (think SurveyMonkey)

161. Zoomerang: The Results

162. Faculty Survey Stuff

163. Why a Mobile Site? 1/3 of the current U.S. population used the mobile internet last year 47 million of the mobile internet users in the U.S. access it daily. Statistics from the Pew Internet Report: Mobile Access 2010, July 2010

164. What Cell Phone Users Are Doing

165. Mobile Users of Musselman Library Site

166. Some Library Mobile Webpages Many more examples can be found at M-Libraries Library Success Wiki

167. Gettysburg College Used iWebKit to create a CSS for college mobile pages Also developedan iPhone appaimed at prospective students

168. What do our users want? Survey in spring and fall 2010 Asked What library resources or services they want to access What device they are using Who they are

169. Survey Results Who: Mostly students How: ½ used iPhone/iPod Touch ¼ used Blackberry ¼ use Android, Palm, or other device

170. Survey Results: What Users Want “It’s sort of a funny question to ask. . . . I want it all, really.”

171. Focus Group Prioritization

172. Mobile Catalog and Databases AirPAC: iii Millennium add-on Databases: Start small Testing other mobile databases/tools Tracking use of those we’ve implemented

173. Mobile Marketing

174. What Pages Mobile Users Access

175. EBSCO Mobile Usage 2010

176. Future Assessment New survey Track mobile usage statistics Track database usage statistics Assess our marketing campaign

177. Lessons Learned Keep it simple Start small Be flexible

178. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do Tools Boardreader: Monitors what people are saying on boards, shows trends. Omgili (oh my god I love it): looks at what people are saying. Howsociable?: How many times your library is mentioned on these sites. Addidictomatic: builds a page of most recent results of mentions Socialmention*: looks across all social content, shows top keywords

179. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do Klout: Measures overall online influence, pools from facebook/twitter, influence is shown as a matrix. Mywebcareer: discovers, evaluates, monitors your professional online brand. Twendz: analyzes activity and sentiment on Twitter.

180. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do Googleplaces: claim your Google small business place. Google.com/places Claim it Can link to it, add hours Access to an additional set of analytics Hootsuite Social media dashboard Can post one posting to multiple sites: Facebook, linked-in Also have anayltics

181. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do Google analytics Use “Sam’s Teach Yourself Google Analytics in 10 Minutes” by Michael Miller Look at where users are coming from Off-campus or on-campus Look at how our users are finding us Look at how long they stay on our site Less time on our site is good because we direct them to our databases/catalog, etc.

182. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do General Findings Ask students how many have a smart phone or plan to. Can use Google forms to survey. Students don’t know the word blog, look at analytics. Use zommerang online surveys and polls Can ask more questions and distribute to more people

183. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do General Findings Faculty as main drivers of traffic to your site Must keep faculty happy Ask them to be involved in usability studies

184. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do Mobile Usability (Pollak Library) Want to develop a mobile site that looks ap-like Look at best practices with the mobile web Mobile is more immersive than desktop Context is critical Micro-interactions vs. tasks Constant partial attention

185. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do Mobile Sites/Aps should be Simple Slim Go deep, drill-down Design to satisfy a few discrete user needs Very infrequent use Fragmented hardware/software landscape

186. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do Mobile Users Need information immediately Look at NYPL’s mobile site as an example of a good mobile site Mobile Testing & Evaluation Functional Good across devices Interaction testing Find hrs, how User Satisfaction Are we getting where the user wants us to be?

187. Cool Tools: Measuring, Visualizing & Analyzing What Libraries Do Layers affecting mobile usability Hardware Software UI There are simulators/emulators that will give you the sense of what people see on their platforms Android, Firefox have one You can test on simulated and/or html prototype using desktop computers Conduct a mobile ap survey DPL/Denver Public Library