WENDY Support is there, not commitment. There is a lot that people don’t know about libraries. Support is only marginally related to use. Don’t focus on users. Perceptions of the librarian are highly relevant to support. “Passionate librarians” who are involved in the community make a difference. The library occupies a clear position as a provider of practical answers and information. This is a crowded space. Reposition. Belief that the library is a transformational force in people’s lives is directly related to their level of funding support. Increasing support may not necessarily mean a trade-off with financial support for other public services. Elected officials are supportive… but not committed to increased funding. Identifying and engaging super supporters and probable supporters is critical.
The Future: Digital/Print Library Hybrids Stephen Abram, MLS Maine, Thorndike Press, Dec. 5, 2012
Funding is Attitudinal … Support versus Commitment
Positioning the Library in The Right Minds Reading not Books Librarians not Libraries Questions not Answers Knowledge not Information Community and Learning not Warehouses Measurements not Statistics Members or Students or Faculty not Users Full Intellectual Access not Physical Access Professional Consultative Service not Servant or mere efficient and effective service6
Content FragmentationDigitization’s real impact – non-fictionFormat – living in all worlds Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc.eBookseJournalseContentCopyright Issues (NatGeo, Tasini, TPP, SOPA, etc. etc.)Author Lawsuits
Beyond TextTextGraphics & ChartsFormulaePicturesMapsVideoAudioGamificationDeep Data MiningAssessmentsEtc. etc.
Trends Differ Slightly by Library SectorPublic LibrariesAcademic Research LibrariesCommunity College LibrariesSchool LibrariesSpecialized LibrariesConsortia
Public LibrariesStrategic alignment – social, economic, demographicRecommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic)Community GlueEconomic ImpactProgramsPartnershipsEducation and LearningAudience inSegmentation
Academic Research LibrarieseLearningRepositoriesContent ArchipelagosLibGuidesPatron-driven acquisitionsInformation FluencyDemarcation between Undergrad, Grad and Faculty/Staff strategiesCopyright complianceE-Coursepacks and e-ReservesStrategic budgetingPartnerships
Community College and UndergradInformation LiteracyDistance education and eLearningTextbooks, Reserves, Coursepacks, e-allMOOCsMobilityCollections for new degrees and certifications
School LibrariesCommon Core21st Century LearningFuture of the TextbookScaffolded Information Literacy / FluencyFiltersStaff and Faculty relationshipsClassroom pages
Let’s thinkThink: Are you thinking food, courses,days, weekly plan, or nutrition overall?What is a meal in library end-user community or research, education andlearning terms?
KNOWLEDGE PORTALS KNOWLEDGE, LEARNING,INFORMATION & RESEARCH COMMONS
What are the real issues?Craft versus Industrial StrengthPilot, Project, Initiative versus Portfolio StrategyHand knitted prototypes versus Productione.g. Information Literacy initiatives Discovery versus Search versus Deep Search eLearning unitsStrategic Analytics Value measures Behaviours
What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. often believe a lot that isn’t We true. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology- based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on student engagement. Students are more optimistic about the potential for technology.
What we know is POWERFUL! Facts + Stories Via Stephen’s Lighthouse Blog “Curb Your Librarian Frustration in 8 Easy Steps” New York State 2012 Summary of School Library Research Ken Haycock OLA Summary of School Library Impact Studies Advance: McKinley HS Study by Project Tomorrow Project Tomorrow reports to Congress Alison Head and Information Fluency research Foresee Data and Overall Usage Data Pew Internet & American Life reports Bill & Melinda Gates Foundation studies IMLS, NCES, ARL, ACRL, ALA, LJ, etc.45
What Would You Attempt IfYou Knew You Would NotFail?
My Humble Recommendations Focus on the user, I mean really Pilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubs Member, Researcher and Learner driven strategies first Associations, Consortia and Collaboratives Fundraising Reorganize for simplicity and flexibility Teams (business or sport)
My Humble Recommendations Actively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research. Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
Get to where the user is.eLearning, Mobile, Distant, VirtualTools
My Humble Recommendations Design for frictionless access using such opportunities as geo-IP and mobile ready websites Test everything in all browsers – mobile or not – all devices. Invest in usability research aimed at the user experience and test and learn from it and share your learning. Don’t prioritize the librarian experience first Watch key developments in major publishing spaces – retail, video, kiddy lit, textbooks, e-learning, fiction, etc. Spot the differences and opportunities
My Personal Hobby Horses This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term for operating systems and content formats. This is good since competition drives innovation and we’re in a Renaissance not an end game right now. Engage in critical thinking not raw criticism. Be constructive. Critical thinking is not part of dogma or religious fervor or fan boy behavior.
My Personal Hobby Horses This is an evolution not a revolution Perfectionism will not move us forward at this juncture. Really understand the digital divide and remove your economic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics and comprehensiveness. Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)
My Personal Hobby Horses This is an evolution not a revolution We need to revisit the concept of preservation, archives, repositories, and conservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, preservation, and collection development.