U ottawa jan.2013


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U ottawa jan.2013

  1. 1. Working in The Information Future:FrankenLibraries or Librarytopia Stephen Abram, MLS University of Ottawa, Jan. 16, 2013
  2. 2. It’s simple really • Users will continue to be diverse in the extreme • Expectations around timeliness will increase • We will have a foot in both camps for many years to come: digital and print text • Content will (is already) be dominated by non-text (gamification, 3D, visual, audio, etc.) • Search will explode with options • The single purpose device is dead as a target environment • Devices will focus on social, collaboration, sharing, multimedia • Librarians will need to focus primarily on service and strategic alignment (reduced roles in organizing knowledge) • E-Learning, collections and metadata will go to the cloud massively4
  3. 3. Market Share versus Winner Thinking5
  4. 4. Deer in headlamps slide here.
  5. 5. Library Megatrends
  6. 6. Content FragmentationDigitization’s real impact – non-fictionFormat Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc.eBooks, eJournals, eContentGames, Learning Objects, Guides, …Copyright Issues (NatGeo, Tasini, TPP, SOPA, etc. etc.)Author Lawsuits, WikiLeaksCitation fragmentation
  7. 7. Beyond TextTextGraphics & ChartsFormulaePictures, MapsVideo & Audio3D objectsGamificationDeep Data MiningAssessmentsCommunity collaboration, cohorts, & social sharingetc. etc. etc.
  8. 8. Walled Gardens or Infinite AccessILSCMSCloud(s)Device dependenciesFormats (e.g. Kindle)Discovery versus consumer search versus native search4 horseman to watch:Amazon, Apple, Google, Facebook (not Microsoft)
  9. 9. Learning Object DiversificationTextbookseLearning (white label, proprietary, custom,…)Learning Management SystemsCohort Learning EnvironmentsPresentation SystemsVirtual Conference EnvironmentPersonal Learning Environments (PLEs)Collaboration SoftwareMOOCs, e-learning, ‘distance environments’Open Access, scholarly publishing and deep aggregations digitization
  10. 10. End User FragmentationTeens / Post-MillennialsMillennialsAging workforce and tipping pointsOther demographicsThe new digital divide is not economic or aligned with povertyBusiness versus ConsumerThe Device DivideMobility
  11. 11. Search FragmentationThe new AlgorithmsConsumer SearchSpecialized SearchProfessional SearchSemantic, Sentiment, Social, Suggestion Search etc.Mobile searchSocial searchAugmented RealitySEO & SMOContent SpamGeo-locationUltimate search choice
  12. 12. Technology FragmentationFeature Phones dieSmartphonesTablets (Phablets?!)LaptopsDesktopsGaming stationsTelevision as deviceE-Readers (e-paper versus plasma)Internet of ThingsBrowsers lose dominance to apps and HTML5
  13. 13. 16
  14. 14. Black and WhiteThe polarization of discussionDogmatic vs. Professional positions on: eBooks,access, copyright, etc.Political and social value systems in conflict
  15. 15. Black & White
  16. 16. Recognize key shifts
  17. 17. OMG – the digital book!24
  18. 18. Trends Differ Slightly by Library SectorPublic LibrariesAcademic Research LibrariesCommunity College LibrariesSchool LibrariesSpecialized LibrariesConsortia
  19. 19. Public LibrariesRecommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic)Community GlueEconomic Impact and VALUE studiesPrograms on steroids aligned with collections and spacePartnershipsEducation and Learning – REALLY committing to learning andaccreditation/ credits / diplomas / certificatesRenewed advocacy moves to Influencing and selling
  20. 20. Academic Research LibrariesConfronting and acknowledging the Academic BubbleeLearning alignment, MOOCs, LibGuidesRepositories . . . Content Archipelagos? Standards and CooperationLibGuides next generationPatron-driven acquisitionsPost-literacy: Information Fluency versus ‘literacy’Demarcation between Undergrad, Grad and Faculty/Staff strategiesDealing with different personaeCopyright complianceE-Coursepacks and e-ReservesStrategic budgetingPartnerships and Liaison roles and managing same sustainably
  21. 21. Community College and UndergradInformation LiteracyDistance education and eLearningTextbooks, Reserves, Coursepacks, e-allMOOCsMobilityCollections for new degrees and certificationsDealing with the scalability issue in Higher Ed
  22. 22. School LibrariesDealing with cost-effectivenessCommon Core and ‘new’ curriculumAligning with research21st Century LearningFuture of the TextbookScaffolded Information Literacy / FluencyFiltersStaff and Faculty relationshipsClassroom pagesImpact
  23. 23. Specialized LibrariesIntranetsMS SharePointRelationship buildingEmbedded LibrarianshipPersonal brandingOutsourcingTraining (scalability)Proving impact, value, and mission alignment
  24. 24. ConsortiaConsortiaCRKN, OCUL, TAL, etc.OCLC Linked Data, RDA and global metadata strategiesDPLALibrary RenewalEveryLibrary Advocacy PAC3M e-books (CALIFA / Douglas County initiatives)Dark literature, orphan works, etc.Cloud initiatives
  25. 25. So what is the answer?Where are the real pain points?
  26. 26. Grocery Stores
  27. 27. Grocery Stores
  28. 28. Grocery Stores
  29. 29. Cookbooks, Chefs . . .
  30. 30. Cookbooks, Chefs . . .
  31. 31. Meals
  32. 32. Let’s thinkThink: Are you thinking food, courses,days, weekly plan, or nutrition overall?What is a meal in library end-user community or research, education andlearning terms? Are you focusing on scale?
  34. 34. What are the real issues?Craft versus Industrial StrengthPersonal service only when there’s impactPilot, Project, Initiative versus Portfolio StrategyHand-knitted prototypes versus Production•e.g. Information Literacy initiatives•Discovery versus Search versus Deep Search•eLearning units•Citation and information ethicsStrategic Analytics Value measures Behaviours, Satisfaction
  35. 35. What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. often believe a lot that isn’t We true. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
  36. 36. 2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology- based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on student engagement. Students are more optimistic about the potential for technology.
  37. 37. What we know is POWERFUL! Facts + Stories Via Stephen’s Lighthouse Blog “Curb Your Librarian Frustration in 8 Easy Steps” New York State 2012 Summary of School Library Research Ken Haycock OLA Summary of School Library Impact Studies Gale / McKinley HS Study by Project Tomorrow Project Tomorrow reports to Congress Alison Head and Information Fluency research Foresee Data and Overall Usage Data Pew Internet & American Life reports Bill & Melinda Gates Foundation studies for ALA IMLS, NCES, ARL, ACRL, ALA, LJ, etc.45
  38. 38. Be More Open to the Users’ Path
  39. 39. What Would You Attempt IfYou Knew You Would NotFail?
  40. 40. My Humble Recommendations Focus on the specific user niche, I mean really Pilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubs Member, Researcher and Learner driven strategies first Associations, Consortia and Collaboratives Fundraising (e.g. Kickstarter) Reorganize for simplicity and flexibility, by function not subject Cross-functional Teams (business or sport)
  41. 41. My Humble Recommendations  Actively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.  Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
  42. 42. Get to where the user is.eLearning, Mobile, Distant, VirtualTools
  43. 43. My Humble Recommendations Design for frictionless access using such opportunities as geo-IP and mobile ready websites Test everything in all browsers – mobile or not – all devices. You cannot control the end-user ecology Invest in usability research aimed at the user experience and test and learn from it and share your learning. Don’t prioritize the librarian experience first! Watch key developments in major publishing spaces – retail, video, kiddy lit, textbooks, e-learning, fiction, etc. Spot the differences and opportunities
  44. 44. This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term foroperating systems and content formats. It’s not going tobe print vs digital or tablets vs laptops. That’s too easy. This is good since competition drives innovation andwe’re in a Renaissance not an end game right now.Ambiguity will rule and that’s uncomfortable. Engage in critical thinking not raw criticism. Beconstructive. Critical thinking is not part of dogma orreligious fervor or fan boy behavior.
  45. 45. This is an evolution not a revolution Perfectionism will not move us forward at thisjuncture. Really understand the digital divide and remove youreconomic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics andcomprehensiveness. Get excellent at real measurements, sampling andunderstanding impact and satisfaction. (Analytics,Foresee, Pew)
  46. 46. This is an evolution not a revolution We need to revisit the concept of preservation,archives, repositories, and conservation from anaccess and linked data view. Check out new publishing models likeFlipboard and MOOCs. Watch for emerging book enhancements andother features that will challenge library metadata,selection policies, preservation, and collectiondevelopment.
  47. 47. The power of libraries
  48. 48. A Third Path
  49. 49. Smelly OrYellow SexLiquid Appeal?
  50. 50. Focus on the Whole Experience
  51. 51. Until lions learn to write their own story,the story will always be from the perspective of the hunter not the hunted.
  52. 52. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1