Massachusetts School Library Association Plenary Oct. 2, 2010

1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Mass. School Libraries Conference Sturbridge, Oct.3, 2010 Future Ready

3. Thank you for inviting me! I want to share : Major upcoming trends and challenges for Educators and Librarians New National Data on Database Use And I want to meet you.

4. GOOG

5. Let’s explore each, but first let’s remember history; The History of Unintended Consequences And Unpredictability

7. “ The Internet has now progressed to its infancy”

10. People

12. A 1965 iPhone

13. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

18. Have Students Changed?

20. Me

22. My son: Zachary

23. My daughter: Sydney

24. NextGen Differences Increase in IQ - 15-20 Points Brain Changes Eye Movement Changes Massive Behavioural Changes But still a 70% overlap with Boomers

25. NextGen Differences Brain Developmental Changes Understanding Puberty & Differences between Boys & Girls Genomic Learning Styles 15 Years of Change in Canadian Curricula Standardized Testing Progress International Comparisons Crime Rates down an average of 65%

26. Has the future changed? Has their future changed?

27. Discovery & Ideas

39. Diabetes Online Yes, Stephen did just say Lizard Spit

40. Books

41. Google Editions Google Settlement Amazon Gutenberg Etc.

42. Is Our Focus On Books And Public Image Limiting Our Future Success?

43. A window of opportunity

48. Transmogrifying Containers

49. Do we really care about containers? Paper -- Schmpaper Digital – Schmidgital Holograph . . . Pffft!

50. Devices like iPads, Kobos, Kindles, Nooks, eDGe, and Mobile

52. Supporting the 21 st Century book experience?

53. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

56. What about censorship? Freedom of expression? Freedom…. in general

58. Media

62. Mobility

66. 02-25-10 [ http://www.offthemark.com/daily.php/?go=1264392000 ] 02-25-10

69. & AMAZON

73. Collections

80. Legal Frameworks This is the balancing act of all time It requires politics to listen to ALL voices It requires an understanding of consequences

83. Libraries Approaching the End Game The Matrix Build it or buy it?

85. I  my customers

93. The Boomers launched most of these digital initiatives. Now what are we/you going to do next?

96. Gale National Library Customer Satisfaction Data Specific Database Results from Usage Year One: Aug. 2009 – Sept. 2010

98. Gale Library Databases Compare Very Well to Other Web Experiences

99. Digging Into Satisfaction Users will Return and Recommend Once Hooked 3 4 5 9 6 8 7 2 1 High School Student Univers/ College Student Librar’n Other, please specify Teacher Other Profess-ional Profess-or Middle School Student Elementary School Student Overall Responses: 3,043 2,920 1,570 709 576 576 488 477 148 10,507 29% 28% 15% 7% 5% 5% 5% 5% 1% Content 70 77 79 69 77 74 67 68 40 73 Look and Feel 64 74 74 64 72 70 61 63 37 68 Navigation 65 71 69 60 69 66 60 63 45 66 Search 61 73 73 60 71 67 59 59 35 66 Site Performance 73 79 77 72 77 76 68 72 52 75 Satisfaction 63 74 72 60 72 66 59 62 35 67 Likelihood to Return 72 82 85 71 82 78 66 69 36 76 Primary Resource 63 73 68 56 70 60 51 60 33 65 Recommend 63 78 83 66 80 72 63 61 36 71

100. Library Search Needs to Improve

101. Who uses e-Resources? The Core User For Library E-Resources is Clear

102. Database Users Are Being Successful

104. There are Training and Communication Opportunities

105. More Males Use Library Databases Than Usual

106. There is Not A Demographic Swing in Online Usage

107. Library Users Trust Library Databases More.

108. School is the Sweet Spot – But Other Users Abound Too.

109. Library’s Natural Allies Are Big Users & Potential Partners.

110. Wow! Only 29% of Users Find E-Resources Through Our Websites.

111. And 39% of Your Users Are in Your Databases for For the Very First Time!

112. Your Users Will Recommend Your Databases Your Users Will Recommend Your Databases

113. Your Users Respect Your Databases As Primary Sources

114. Your Users Are Likely to Return

115. Your Users Evaluate Your Services as Meeting Expectations.

121. There’s Great News! We have Room for Improvement BUT Library Databases Compete Very Well with User Expectations and Needs Fulfillment.

125. The School Cycle Drives Most Usage Scenarios

126. Upcoming Gale Surveys CATS DOGS CATS & DOGS

132. Community Stories

133. Conversations Stories

134. Relationships Stories

135. Community Networks The Social Life of Information Stories

136. Life Stories

137. Connection Stories

138. Personalization Stories

139. Comfort

140. Simplicity

142. The power of libraries

143. It Takes A Team: Work Together & Pick Each Other Up

145. What’s The Real Question?

146. Stephen Abram , MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1