U of t wendy`s class2011final.ppt

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U of t wendy`s class2011final.ppt

  1. 1. Serving Teens and Young Adults in 2011<br />Stephen Abram, MLS<br />iSchool University of Toronto<br />Jan. 12, 2011<br />
  2. 2. Me<br />
  3. 3. Welcome<br />Questions for Today:<br />Is this the end of Libraries as we know them?<br />Is this change in learning permanent?<br />Where is all this change taking us?<br />Do people still value the book? <br />What’s next?<br />What is the role for librarians with young people?<br />
  4. 4. So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  5. 5. News Flash #1<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  6. 6. Very Big Secret<br />The Elephant in the Room<br />
  7. 7. Change can happen very fast<br />
  8. 8. 6 Things have Changed . . A LOT! <br />Learners, Students, Scholars, Researchers, Teachers, Professors, Cardholders, Users, Members, Patrons, Clients, Customers<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />The History of Unintended Consequences & Unpredictability<br />
  9. 9. “Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development.”<br />Find Reasons not Excuses.<br />
  10. 10.
  11. 11. As technology advances<br />
  12. 12. Emboldened Librarians hold the key<br />
  13. 13. GOOG<br />
  14. 14.
  15. 15. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  16. 16. My son: Zachary<br />
  17. 17.
  18. 18.
  19. 19. News Flash<br />News Flash<br />Shift Happens<br />
  20. 20. E-Learning<br />
  21. 21. E-Learning<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. People<br />
  37. 37.
  38. 38. What We Never Really Knew Before<br />We often believe a lot that isn’t true.<br /><ul><li>27% of our users are under 18.
  39. 39. 59% are female.
  40. 40. 29% are college students.
  41. 41. 5% are professors and 6% are teachers.
  42. 42. On any given day, 35% of our users are there for the very first time!
  43. 43. Only 29% found the databases via the library website.
  44. 44. 59% found what they were looking for on their first search.
  45. 45. 72% trusted our content more than what they found on Google.
  46. 46. But, 81% still use Google.</li></li></ul><li>People are Changing<br /><ul><li>Demographic– Millennial, Boomer, Seniors
  47. 47. Increased educational attainment & engagement
  48. 48. eBooks outsell hard cover books, and will outsell paperbacks soon (2011)
  49. 49. Some libraries are crediting most cardholder growth to e-book accessibility
  50. 50. Personal device proliferation
  51. 51. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter & Facebook are dominated by the middle aged
  52. 52. Gaming too. . . Mothers in their 30’s
  53. 53. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  54. 54. eBooks usage is largely middle-aged.
  55. 55. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>Have Students Changed?<br />
  56. 56.
  57. 57.
  58. 58. NextGen Differences<br /><ul><li>Increase in IQ - 15-25 Points
  59. 59. Brain & Developmental Changes
  60. 60. Eye Movement Changes
  61. 61. Massive Behavioural Changes
  62. 62. Major Decline in Crime Rates – 65%+
  63. 63. But still a 70% behavior overlap with Boomers (see Boomers & Beyond)</li></li></ul><li>Discovery & Ideas<br />
  64. 64. Has the future changed?Has our future changed?<br />
  65. 65.
  66. 66. COWS, etc.<br />
  67. 67.
  68. 68.
  69. 69.
  70. 70. The Future Discovered<br /><ul><li>Stem Cells
  71. 71. fMRI and The Brain
  72. 72. Cloning
  73. 73. Trucking and GPS
  74. 74. Wind and other energy
  75. 75. Nanotechnology
  76. 76. Robotics
  77. 77. Massive Book Digitization
  78. 78. Music
  79. 79. Translation
  80. 80. Streaming Media
  81. 81. Seed Bank</li></li></ul><li>
  82. 82. A 1965 iPhone<br />
  83. 83. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  84. 84.
  85. 85. Books<br />
  86. 86.
  87. 87.
  88. 88.
  89. 89.
  90. 90.
  91. 91. What does all this mean?<br /><ul><li>The Article level universe
  92. 92. The Chapter and Paragraph Universe
  93. 93. Integrated with Visuals – graphics and charts
  94. 94. Integrated with ‘video’
  95. 95. Integrated with Sound and Speech
  96. 96. Integrated with social web
  97. 97. Integrated with interaction and not just interactivity
  98. 98. How would you enhance a book?</li></li></ul><li>
  99. 99.
  100. 100.
  101. 101.
  102. 102. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  103. 103.
  104. 104.
  105. 105.
  106. 106. Mobility<br />
  107. 107. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  108. 108. Local wired, mobile access ‘everywhere’ to the home and workplace
  109. 109. Geo-awareness: GIS, GPS, GEO-IP, etc.
  110. 110. Wireless as a business strategy (Starbucks)
  111. 111. Mobile dominates
  112. 112. Largest generation</li></li></ul><li>
  113. 113.
  114. 114.
  115. 115.
  116. 116.
  117. 117.
  118. 118.
  119. 119.
  120. 120. Emerging Tech that Drives Users to the Library<br />Encyclopedia.com<br />HighBeam & Questia<br />WorldCat & Google<br />AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!<br />Geo-IP features and measures<br />Watch for more . . .<br />
  121. 121. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  122. 122. Technology literacy
  123. 123. Information literacy
  124. 124. Media literacy
  125. 125. Adaptive literacy
  126. 126. Research literacy
  127. 127. Academic literacy
  128. 128. Reputation, Etc.
  129. 129. Reading literacy
  130. 130. Numeracy
  131. 131. Critical literacy
  132. 132. Social literacy
  133. 133. Computer literacy
  134. 134. Web literacy
  135. 135. Content literacy
  136. 136. Written literacy</li></li></ul><li>
  137. 137. Can we frame the e-book issue so that it can be addressed rationally?<br />
  138. 138. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Scaffolds<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />Reading<br />
  139. 139. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  140. 140.
  141. 141. Books <br />
  142. 142. Fiction<br />
  143. 143. Non-Fiction<br />
  144. 144. Encyclopedia<br />
  145. 145. Reference<br />
  146. 146. Directories<br />
  147. 147. Dictionaries<br />
  148. 148. Textbooks<br />
  149. 149. Steal <br />This <br />Idea<br />
  150. 150. What are the<br />good and bad<br />things about<br />e-books?<br />
  151. 151. The Baker’s Dozen<br />Health and Wellness / Community Health / Nutrition / Diet / Recovery<br />DIY Do It Yourself Activities and Car Repair<br />Genealogy <br />Test prep (SAT, ACT, occupational tests, etc. etc.)<br />Legal Questions (including family law, divorce, adoption, etc)<br />Hobbies, Games and Gardening<br />Local History<br />Consumer reviews (Choosing a car, appliance, etc.)<br />Homework Help (grade school)<br />Technology Skills (software, hardware, web)<br />Government Programs, Services and Taxation<br />Self-help/personal development<br />Careers (jobs, counselling, etc.)<br />
  152. 152. Library Goals<br />Be the Bee<br />Or be the Hive<br />Care<br />
  153. 153. Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
  154. 154. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  155. 155. Majority of library use will be virtual – yes even rural!
  156. 156. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  157. 157. All learning will be blended and continuous
  158. 158. DVD is circulation is dead and most other [physical formats in decline.
  159. 159. Majority of questions will be virtual
  160. 160. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  161. 161. Every user will be socially networked, connected and engaged</li></li></ul><li>What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  162. 162.
  163. 163. Be More Open to the Users’ Paths - Filtering<br />
  164. 164. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  165. 165. Who are our core virtual users? Are there gaps?
  166. 166. Does learning happen?
  167. 167. What are user expectations for true satisfaction?
  168. 168. How does library search compare to consumer search like Google and retail or government?
  169. 169. How do people find and connect with library virtual services?
  170. 170. Are end users being successful in their POV?
  171. 171. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>Serve Everyone!<br />
  172. 172. The power of libraries<br />
  173. 173.
  174. 174. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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