Draft Evaluation Question 5

1. DRAFT EVALUATION QUESTION 5
5. How didyou attract/addressyouraudience?
I firstlytriedtogetthe appeal and interestfrommytargetaudience throughthe frontcoverof my
magazine,includingthe headlinesandpicture chosen.The use of quite popularindie coloursgave
subtle insighttothe type of musicthat wouldbe featured.Also,the urbanearthycoloursblended
well togive mymagazine frontcovera smoothand balancedlook. Iusedunisex coloursalso,to
include alargerdemographicasmy audience.
AnotherwayinwhichI attemptedtoattract my targetaudience wasthroughthe contentspage
layoutandpicturesfeatured.Byincludingapicture fromaconcert, I couldappeal straighttothe
audience whomayhave beenatthe concert, headof the concert or like the band.Alsoitwill be
identifiable withthemtosee these typesof images.
Furthermore IusedQR codesto attract the audience throughtheiruse of social mediaandpassion
for technology.The audience are likelytoenjoyusingyoutube andtwitterandtherefore by
featuringflipsideonthese social mediawebsites,itwill furtherembedthe attractiontowards
flipsidetothe audience.
The sorts of wordsusedonthe front coverwere alsousedto directlyappeal tothe audience,words
such as “exclusive”willhave made the readerfeeltheyare gainingknowledge nobodyelsehas.Also
by featuringthe 5 starson the front cover,the audience willfeeltheyare gettingthe bestqualityout
of theirpurchase.
The use of “introducing”onthe frontcover sell line shouldalsomeanmymagazine isappealingto
my targetaudience,astheywill feel theyare discoveringnew music. Alsothe quote fromthe artist
on the frontcover shouldprove intriguingandrelatableforthe targetaudience.