The target audience for the Flipside magazine is 15-21 year olds from socioeconomic class ABC1 who have disposable income from part-time jobs or allowance. They are likely interested in attending music festivals and gigs, so advertising events in the magazine will attract them. The magazine aims to appeal to both males and females interested in indie and alternative music through its featured artists and content. It also caters to the audience's interest in social media by including links to accounts and QR codes for exclusive content.

1. DRAFT EVALUATION QUESTION 4
Who wouldbe the audience foryourmediaproduct?
My targetaudience forFlipside was15-21 yearolds,ABC1, bothmale and female.Due tothe age
range most likelyhavingelementsof disposableincome fromtheirparttime jobs or pocketmoney,
theywill be able tobuythe magazine at the reasonable price of £2.49. Itis oftenlikelythatthe type
of people buyingthe magazine will be involvedingoingtomusicfestivals,andgigs,meaningthatby
advertisingthe gigsonthe magazine,itwill furtherattractthem.
I keptmy magazine asgenderneutral asI could,ensuringtoappeal toa wide demographic.Ibelieve
that my magazine will appeal more tofemalesthanmales,due tothe nature of artistsfeatured,and
indie alternative musicgenerallybeingconsideredmore of afeminine musictaste.
My targetedaudience will alsohave astronginterestinsocial media,mostlikelyall will ownsome
formof smartphone.Inmymagazine Ifeature lots of differenttechnologyplatforms,suchasthe QR
codesfor behindthe scenesandexclusive content.Withmytargetaudience havingastronginterest
and passionforsocial media,Ihave alsoincludedlinkstoFlipsidessocialmediaaccounts,creatinga
brand image forflipside.
I believemy audience will be individualists,due tothe genre Ihave chosentofeature mymagazine
around,it will attractthose whoare notintothe mainstreamchartmusic.
The social habitsof mytarget audience are likelytobe attendingmusicfestivals,alongwithgoing
out to Londonsuburbanareassuch as CamdenandSoho.
I thinkstudentsinyears12 and 13 will be mymain audience forthe magazine,asitisat thisage you
reallystartto developyourownmusictaste,andcan attend manyfestivalsandgigs. However,those
overthe age of 21 mayalso like mymagazine if theyare interestedinthe genre of alternative and
indie music.