Principles of Design

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Principles of Design

  1. 1. Kuliah 3 Teknik PresentasiOleh Coky Fauzi Alficokyfauzialfi.wordpress.com<br />Principles of Design<br />
  2. 2. Design is a visual language built on fundamental principles and elements<br />
  3. 3. The elements of design refer to “what” are used.<br />The principles ofdesign refer to “how” they are used.<br />
  4. 4. The Gestalt Theory of Visual Perception<br />
  5. 5. The principles of design are based on the Gestalt Theory of VisualPerception<br />
  6. 6. The Gestalt Theory of VisualPerception<br />The whole is different from the sum of its parts.<br />
  7. 7. The Gestalt Theory of VisualPerception<br />
  8. 8. The Gestalt Theory of VisualPerception<br />
  9. 9. Which of those two pictures is easier to remember?<br />
  10. 10. The Gestalt Theory of Visual Perception<br />A greater image may be verydifferent from thecomponents<br />
  11. 11. The Principles of Design<br />
  12. 12.
  13. 13. Unity or Harmony<br />
  14. 14. To group similar elementsvisually and try to find the relationships that exist between them.<br />
  15. 15. A design that is void of unity isusually chaotic and uncomfortable to view.<br />
  16. 16. Left: Unity. Right: Lack of unity.<br />
  17. 17.
  18. 18. Variety<br />
  19. 19. Too much unity is boring. <br />The great design needs adding different elements for visual interest or variety.<br />But too much variety can cause confusion.<br />
  20. 20. Left: Too much variety. Right: Too much unity.<br />
  21. 21. Typography in the same style andsize, and a pastel color palettehelped to unify.<br />But the central image on each isunique, helping to create varietyanddifferentiate one title from thenext.<br />
  22. 22.
  23. 23. Hierarchy and Focal Point<br />
  24. 24. Hierarchy is achieved bydetermining dominance oremphasizing one design element overanother<br />
  25. 25. It is important that one element be dominant to give the viewer’s eye a focal point<br />
  26. 26. The most dominant<br />element is the typography<br />
  27. 27. The photograph is the most dominant element<br />
  28. 28. The Indian and horse represent the largest group of shapes<br />
  29. 29.
  30. 30. Lack of clear visual hierarchy is the reason many designs fail to attract and hold a viewer’sattention<br />
  31. 31. All have equal emphasis<br />
  32. 32. Balance<br />
  33. 33. Balance in a design refers to the equal distribution of visual weight in a layout<br />
  34. 34. Left: Balance, Right: Imbalance<br />
  35. 35.
  36. 36. When one side of a design is exactly the same as the other side, it is calledsymmetrical balance or classical balance or formal balance.<br />
  37. 37.
  38. 38.
  39. 39. In an asymmetrical layout, balance is achieved with an unequal arrangement of elements<br />
  40. 40.
  41. 41. symmetrical (left) and asymmetrical(right)<br />
  42. 42. Interior Design<br />Symmetrical<br />
  43. 43. Radial balance can be described as balance thatradiates out from a central focal point. <br />This type of balance is commonly used when a dynamic focal point is required.<br />
  44. 44. Radial balance can be either symmetrical or asymmetrical depending on the location of its focal point.<br />
  45. 45. Left: Asymmetrical radial balance. <br />Right: Symmetrical balance.<br />
  46. 46. Proximity<br />
  47. 47. Proximity is a spatial relationship between items.<br />The closer things are to one another, the more they must be related.<br />
  48. 48.
  49. 49. Rhythm and Repetition<br />
  50. 50. Rhythm is created by repeating exact or slightly different elements in a predictable manner. <br />Itdiffers from repetition in the degree of duplication of elements and a feeling ofpacing.<br />
  51. 51. Repetition (left) and Rhythm (right)<br />
  52. 52. Rhythm Examples<br />
  53. 53.
  54. 54.
  55. 55. Interior Design<br />
  56. 56.
  57. 57. Scale<br />
  58. 58. Scale is the size relationships between thevarious elements in a layout and can be used to control emphasis and hierarchy. <br />A sense of perspective, or the illusion of depth, is an aspect ofscale.<br />
  59. 59.
  60. 60.
  61. 61. Pertanyaan?<br />
  62. 62. Tugas 3: Esai<br />Buatlah sebuah esai yang menjelaskan tentang proses desain.<br />Deadline: 5 April 2011<br />Send to: coky.fauzi.alfi@gmail.com<br />
  63. 63. Terima Kasih<br />© 2011 cokyfauzialfi.wordpress.com<br />

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