This is a collection of designs for a handout throughout the course of a term.

1. Chosen International Teen Adoptee Camps
Handout Designs
Goal: I want to get people to take action to support the organization.
Specifically, to donate money.
Audience: Donors
Message: There is something missing in relationships with others that
aren’t adoptees: the unspoken connection that adoptees have with one
another. Chosen International camps help bring adoptees together.

2. Initial Design

3. Image:
I wanted to direct my design towards my audience, donors, as clearly as
possible. I’m going to assume that most of them aren’t adoptees, but I am
sure they have experienced the feeling of being alone or singled-out. I want
to bring up that image of loneliness, but then follow it up with the image of
having fun, making friends, and belonging.
Changes made from initial design to Design #2:
● In the end, I made quite a few changes. I decided that I should limit
the text and let my images do the talking.
● Took out a couple pictures and then added one of a person sitting all
alone. I wanted to help readers’ visualize the feeling of being alone
and I thought that would be hard with three pictures of happy groups.
● Changed the font type and text background to match the images better
● Right aligned some text and centered the rest.
● Added text directing readers to a way they can learn more about how
to impact adoptees.

4. Design #2: Visual
Image/Feeling

5. Changes made from Design #2 to Design Set #3 (Alignment):
● Left aligned most of the text and made it so none of them are overlapping
● Used a different “belonging” image.
● Changed the bottom picture so it would match the top one in width and
height (I thought it makes it look cleaner).
● Both images moved to the left and the related text is moved next to the
images and top aligned.
● The call to action text was moved up and right aligned.
● Eliminated of the border and added horizontal lines.
● The first description lost its shaded box.
I like this design and I think it is better in the sense that the alignment makes the
design look organized and intentional. It also helps the viewer quickly see what
is related. I like the call to action at the top because it is easier for the viewer to
see and seems like less of an afterthought.

6. Design Set #3: Alignment

7. Changes made from Design Set #3 (Alignment) to Design Set #5 (Color):
● Added a banner to create contrast with the header text and background color.
● Changed the colors to better reflect the idea of being “chosen.” Purple is often
associated with royalty and yellow is its complementary color.
● Changed the background color from grey to white to create a better contrast
and make the complementary colors more prominent.
● Bolded the main header.
● Changed text sizes to create greater contrast: enlarged header texts (main
and subheadings) and shrunk body text.
● Changed font types to be more uniform and professional.
● Got rid of the underlines.
● Flipped the girl to face the text, so your eyes are directed towards the text
● Moved the call to action to the top to make it more prominent.
I like this design because of the striking contrast between the elements. The header
background draws the eye to the poster and makes it look more attractive. Also, I
think the new colors better fit the overall theme of our camps that we are a “chosen
generation” and royalty in the kingdom of God.

8. Design Set #5: Color

9. Changes made from Design Set #5 to final design:
● Changed the direction of the banner and header text.
● Moved horizontal line and call to action text to accommodate the slanted banner.
● Changed font types to create contrast between the headings and body text.
● Changed font sizes to keep the contrast and hierarchy between the headings
and body text.
● Edited the call to action text: bolded the email and web address to draw attention
to them, got rid of the “www.,” and capitalized portions of it.
This final design is more dynamic and interesting with the slanted header and font type.
The text type is definitely more fun. In the future, I may change the heading text.

10. Final Design