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Goal:	The	goal	of	this	design	is	to	get	the	audience	to	go	to	the	website	to	
learn	more	about	this	reading	camp,	and	ultimately	register	for	camp.
Audience:	The	intended	audience	is	parents	of	young	kids	(5-7).
Message:	The	message	of	this	is	that	reading	should	be	learned	in	a	fun,	
relaxed	manner	and	that	reading	skills	need	to	be	kept	fresh	over	the	
summer.
Changes	to	my	initial	design:
• Added	a	blue	background
• Changed	the	image	to	include	a	book
• Added	website
• Altered	text
• Increased	heading	size
Changes	to	2nd design:
• Added	lines	to	create	repetition
• Changed	alignment	to	a	left	alignment
• Moved	subheading	to	a	stacked	position	next	to	the	heading
• Changed	picture	to	reflect	a	relaxed	summer	day
Changes	to	3rd design:	
• Added	a	contrasting	black	bar	to	the	top	and	bottom
• Removed	all	but	two	repetitive	lines
• Removed	the	orange	color	by	the	lines
Changes	to	4th design
• Changed	background	color	to	green	to	match	the	picture
• Changed	the	color	of	the	repetitive	lines
• Added	bold	words	to	text
Changes	to	5th design:
• Added	contrasting	fonts	for	the	heading	and	subheading
• Added	orange	lines	to	compliment	the	green
• Highlighted	key	words	in	a	darker	shade	of	green
Design Changes

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