A family of designs planning how to reach out to community members

1. WOU Football
Community Outreach
Design Family
Tim Rude
CSE 615

2. Goal of the Design
The overall goal of this project was to create designs
that the WOU football program can use in reaching
out to the Monmouth/Independence/Dallas
community. I created a flyer that can be posted in
public areas to draw attention to the program and
entice community members to be a part of the WOU
football family. I created a letter to send out to
community members on a mailing list to reach them
personally. And I created the opening slide to a
PowerPoint presentation that we would display at a
community celebration event for the season. All of
these designs must create a sense of unity and
togetherness surrounding the program. I want
community members to want to be a part of the
WOU football family and to feel accomplished when
we have success.

3. Design Descriptions
• The flyer design is my final project from the term. I feel
that I used elements of type and color exceptionally
well. Additionally, I think that the images I used embody
the message well by providing a sense of excitement and
joy to the design.
• The letter design uses elements from the initial flyer
design in its conception. In this design, I used the
absence of color to create contrast and give a formal
tone to the design. The text aligns well, which is
pleasing to the eye. Elements that I carried over was the
use of a black bar on the bottom of the page, the font
used throughout the design, and the color of the type at
the bottom of the page. A change I made was that I
took the image from the initial design, changed it, and
made it transparent, putting it in the banner.
• The PowerPoint design is an example of the first slide of
a banquet PowerPoint. We would use this at a
community celebration event, thanking people for their
support during the season. I went back to the original
red color for the title, overlaid over a black bar. The
message of “Celebrate 2015 with the Pack” is in a nice
script font that I used in the flyer design. The team
photo at the bottom is an addition, but I think it fit well
with the purpose of the design, giving a sense of team
unity and celebration of the program and the larger
community. The image of the in-state wolf in the
background is lightened even further, so as not to
conflict with the text. But the logo reinforces the WOU
football program in the design.