Progression of designs through the term.

1. Japan Poster Progression
By Craig Geffre

2. Goals: Develop interest in study abroad programs in Japan; provide
basic information to convey that it’s possible to make study abroad
work; ultimately get more applicants and send more students
abroad
Audience: Students at Oregon State University as well as students
at partner campuses around the state.
Message: There are several options in Japan available to
accommodate different academic schedules and coursework will
count toward graduation.

4. Following this first design, which is pretty uninteresting, I went with a
full-screen photo of Shibuya in downtown Tokyo and added black boxes
to put my text in. It’s more exciting than the last iteration, but without
a lot holding it together yet. The heading was changed to be more
interesting.
Photo credit: “scramble” by David Offf
(https://www.flickr.com/photos/67162482@N07/)

6. Looking to jazz things up, we’ve got some color and text
experimentation happening in the next slide. The heading has been
moved up off the black background to make it stand off the page. The
heading and subheading are more aligned with each other.

8. The next iteration works more with color. The orange is a compliment
of the sky in the background, and the textboxes are of the same hue as
the sky except heavily shaded. Additional subheads were added in
orange to break things up more and add repetition, and bullets were
added to make things a little easier to read.

10. The next one uses a new photograph, with a temple in the foreground
and Mt. Fuji in the distance. I grabbed a red hue from the pagoda and
added a lot of tint to get the title color, used a complementary color for
the subheadings, and make the text to cover the full screen. The image
brightness and saturation of the photo were adjusted to make the text
stand out and initial capitals in the heading and subheads are
exaggerated.
Photo credit: “Mt. Fuji” by Anna & Michal
(https://www.flickr.com/photos/michalo/)

12. In the final design, I’ve decreased the size of the subheadings and body
text so that I can display more of the underlying picture. This version
highlights the Pagoda and Mt. Fuji in the background. Some of the
body text has also been changed up a little.