Photography is used across several industries for different purposes. In advertising, photography is used to showcase products in the best light through creative techniques. Fashion photography creatively displays designer products to make brands stand out. Music photography depicts artists performing or in ways that fit album/merchandise purposes. Sports photography documents important moments and celebrations to give a first-hand experience. Photojournalism records and shares stories of public interest, often graphically. Fine art photography provokes emotions through carefully composed black and white images only fully understood by the artist.
2. Advertising Industry
Photography is used in the Advertising
Industry as lots of companies and
brands need to sell their products. To
do this, they need to show what
they’re trying to sell in the best
possible way.
This will be done by a large range of
camera techniques and creative
editing.
A few examples of photographers who
deal with this industry are:
Jonathon Knowles, Tim Tadder,
Williams Moy and Justin Windle.
3. Fashion Industry
Photography is used in the Fashion
Industry to show off the product by
the designer.
This is usually done in a creative way
in which to make that particular brand
stand out from others.
Some examples of Fashion
Photographers are Richard Avedon,
Patrick Demarchelier and Annie
Leibovitz.
4. Music Industry
Photography is used in the Music
Industry to show of the artists. These
photographs are often used on band
merchandise or album covers etc.
The bands or artists will often be seen
in action, live on stage, or will be
staged in a way which fits the purpose
of what the picture is for.
Some popular music photographers
are: Kevin Cummins, Mick Rock, Andy
Fallon, Andrew Cotterill, Paul Harries,
Mick Hutson, Roger Sargent and Andy
Willsher.
5. Sports Industry
Sports photography is used to
document important moments in the
sporting industry, for example the
winning moment or victory
celebrations.
You will usually be able to see
movement in the pictures to really get
a sense of experiencing the real scene
first hand.
Some photographers that specify in
the sporting field are: Bob Martin,
John G. Zimmerman, Neil Leifer and
Bill Frakes.
6. Photo journalism
Photojournalism is used to record and
document stories which the public will
be interested in knowing about.
A lot of the time these images are
graphic or controversial and show
things that you’re often not
comfortable with looking at, however
they will be taken in a way in which
you cannot help but look, and make up
your own scenario as to what's going
on.
Photographers which do this are:
Dorothea Lang, Robert Capa, Romano
Cagnoni, Alfred Eisenstaedt, Margaret
Bourke-White and W. Eugene Smith.
7. Fine Art Photography
Fine art photography is usually done to
provoke emotions. Its hard to explain
because only the artist knows the true
meaning behind it.
Fine art is often shot in black and
white because the right contrast is
needed for the image to be effective.
A famous fine art photographer is Ian
Bramham who is award winning.
