2. Advertising Industry
Photography is used in the advertising industry because it is an effective way of drawing in the viewer
to want to know more about a product. Advertising photography is the main type of photography
because it is also used in many other industries to help sell products or advertise a film/TV
programme. It is effective because people usually remember an image easier than a slogan or any
text used in advertising and it is also the first thing that a person will see when looking at an
advertisement. Many companies use celebrities to advertise their products as people recognise them
and will associate a celebrity with their products when they see them in magazines, films and so on.
3. Fashion Industry
Nick Knight Patrick Demarchelier
Irving
Penn
Photography is used in Fashion in may different ways, big fashion companies use it in magazines,
shops and to capture big fashion events such as catwalks. Shops use photography to show what
ranges they have on offer and what will be appearing in future seasons, they do this by having their
adverts in magazines, usually shops have a main model that they use for their adverts that people will
recognise when they see them. This is an effective way of getting people to either go into their shops
or go online. Another way they fashion companies use photography is to have their clothing products
online, this is an easier way for people to shop and they’re still able to view the products. Well known
fashion photographers are Irving Penn, Patrick Demarchelier and Nick Knight.
4. Music Industry
Andy Wilsher
Andy Wilsher
Photography is used in the music industry to showcase different artists/bands during a performance,
because showing what an artist looks like in a performance is an effective way of giving more of an
image to them and will make people want to see them more or buy more of their products. It is also
used for merchandise for bands /artists which is an effective way of making money for them.
Photography is a very effective way of getting different bands and artists out there, their images can
be used online and in magazines all over the world, as most things are judged on the way that people
look these days , if someone likes the look of a certain band or artist they will look for their music
either online or in shops.
A well known music photographer is Andy Willsher, he is known as one of NMEs most influential and
relied upon photographer. He has done work for a number of different bands such as Oasis, U2, The
White Stripes, Biffy Clyro, Adam Ant and Smashing Pumpkins to name a few. He photographs bands
and artists performing live as well as doing portraits of them.
5. Sports Industry Bob Martin
Bill Frakes
Bob Martin
Bill Frakes
Photography is used in the sports industry to promote upcoming games and matches and also to
remind people of past matches and events in the industry. It is also used so that people can keep up
to date with different teams members and what their favourite team has been up to in training and
other areas. One well known sports photographer is Bob Martin, he is a multi award winning sports
photographer and he specialises in shooting action, graphic and editorial pictures for advertising,
corporate and editorial clients. He has photographed many major sports events such as the last 13
summer and winter Olympics , his work had been published in many different prints such as Sports
Illustrated, Time, The Sunday Times, The New york Times, Life Magazine and L’equipe just to name a
few.
6. Photo journalism
Photojournalism is a form of journalism that uses a photo to tell a news story. When using
photography in photojournalism you usually get a sense of what the article you are about to read is
about, these images are used to capture a viewers emotions . Well known events are captured by
photojournalists and used with articles giving more detail of the story, this is effective because it
draws people attention in and makes them want to know more about whichever story it is an image is
being used for, it is also effective because people can look back on certain events and they can be
used to remember events. Such as 9/11 and Hurricane Katrina, images used in news stories when
these events were unfolding are still used today for people to remember and to remind people that
we can carry on from such horrific events.
Other events such as the 2012 summer Olympics were covered a lot by photojournalists, newspapers
and magazines were covered with photos showing people winning and losing, not much story is
needed with images like these because you can see from the peoples faces what the outcome was,
photojournalism was an effective way of covering the Olympics because you can see more of a
person reactions from a photo, rather than it being wrote about.
7. Fine Art Photography
David Saffir Eugene Atget
Fine Art photography is photography that is meant to look like art, many fine art photography looks
like it has been painted and usually the photography wants the viewer to feel something when looking
at an image. Fine Art photography is more staged than any other photography and is usually
compared to landscape, urban and rural. It is used for things such as postcards, books, cards,
calendars, posters and for interior design (canvas’, wallpaper etc.)
Eugene Atget, a photographer from the 1800s to 1927 is well known for his images of the streets of
Paris, at first glance you might think his images are painted. Also David Saffir, he photographs
landscape, black and white and also different Architecture.
