2. Advertising Industry
Photography is used in the advertising
industry to visually show the products
and to send messages to the target
audiences. It doesn’t matter what the
company's product is (Cars, food, clothes,
Phones etc.) , as it can still be advertised.
For example new clothing ranges and
new trends can be advertised in a
number of ways such as , Billboards,
Social networking sites, Magazines,
Television and the internet. Photo’s will
be more likely to catch peoples attention
rather than text so it’s a good way to
increase sales on products. Most clothing
companies have photos of models
wearing their products, to show them off
to the public. The advertising industry
has a diverse range of uses, from selling
products to raising awareness.
Photographs can also be used to shock
people, the cigarette to the right
advertises a stop to smoking by showing
the damage it does to your body
internally. This advert may encourage
people to quit after seeing this visually
unpleasing image.
3. Fashion Industry
Photography is used in this industry to
show off the latest fashion trends and
clothing ranges. Clothes designers take
pictures of their models on cat walks
and then use those photos in
magazines, television and on the
internet to get sales.
Steven Meisel is an american fashion
photographer who became famous
after working with the magazine
Vogue. He has also worked with his
friend Madonna, by taking photo’s for
her 1992 book titled “Sex”.
The two images to the left are Steven
Meisels work.
4. Music Industry
Photography is the music industry is
widely used on things such as, CD
covers, Poster and other merchandise.
Photography is a good way of
promoting new artists as pictures are
good at catching peoples attention.
Ami Barwell is a photography who
mainly takes images of music artists.
Most usually performers from the rock
and roll genre. Ami typically uses black
and white effects.
5. Sports Industry
The sports industry uses photography
in a number of ways. It can be used to
advertise things such as upcoming
games or sporting events such as the
Olympics. The photographer has got
to be one step ahead of the action.
Bill Frakes is a famous sports
photographer who often uses extreme
close ups and extreme long shots in
his photography.
6. Photo journalism
Photography in journalism is often
used to accompany news stories and
reports to help the audience
understand the story. Another
example photography could be used in
the news is for missing persons etc. to
help spread awareness and to make it
more likely the person will be found.
Photography in this area can
document horrific news stories ,
Momentous events
or historical events such as the
collapse of the Berlin wall.
W. Eugene Smith is a famous journalist
photographer, he usually covers more
serious and controversial topics,
instead of advertising and more light
hearted topics.
7. Fine Art Photography
Fine art photography is purely atheistic
reasons, which only the artist might
understand from creating. It is up to
the individual to how perceive the
photo. It subjective and down the
individual how they view it.
This type of photography is down to
personal taste, its used on canvases,
interiors and displays.
