1. Task 1. Different Applications of
Photography
Christian Owens

2. Advertising Industry
Photography is used to help the
companies advertise and try to sell a
product and service. You would usually
find advertising photographers working
with advertising agencies or design firms.
The pictures too the right represent some
of the photos used for advertising. These
Photos are by well known photographers
such as Jonathan Knowles, Justin Windle
and Michael Molloy. I prefer the Carling
advertisement the most because the
image is clear and concise. Also the
slogan that has been used Practice makes
perfect is a well known saying. So the
photographer has used Carling to change
the slogan to Practice makes…Carling.
This message is clear and works well with
the image of he product, which can
clearly ben seen as the main subject as it
is centred in the image.

3. Fashion Industry
Photography is used in he fashion
industry, much like advertisement. To sell
New products, highlight new ranges and
Pull people in. Examples of these would
be Vogue, Topman.
Photographers such as Patrick
Demarchelier and Steven Meisel work to
advertise fashion line ups. To the right is
some of their work. Some
photographers use abstract photographs
to pull people into because they don’t
understand what the image represents so
they are intrigued by the concept that the
photographer is trying to portray. Other
photographers used standard model
portrait photographs which ties in with
the magazine covers that I am doing. This
would usually be a young beautiful model
showing off the fashion designers new
clothes line. This works well as it can be
used for a variety of work such as adverts
or magazine cover as shown on the right
hand side.

4. Music Industry
The music Industry use photography to
promote there music. By using it on their
Albums, Posters and Magazines. You
would usually see this at gigs and festivals
that the band or artists are attending.
Now a days photographers would use
social networking sites and the internet
to spread the photos and promote the
music to a wider audience.
Some of the photographer you will see I
the music indstr are Kevin Cummins, Mick
Rock Andy Fallon Andrew Cotterill, Paul
Harries, Mick Hutson, Roger Sargent and
Andy Willsher. These images work well
because the photographer tries to
capture the artists during their
performance giving a live thriving
photograph. Most photographers try to
capture the artist /bands style in one
photograph. Sometimes you will see
images such as these to he right as Album
covers.

5. Sports Industry
Explain how and why photography is
used in this industry. Photography is
used to promote certain sport games
and up and coming events. This is
show In the picture provided. You
would mostly see sports photography
in Magazines/newspapers, On TV such
as Match Of The Day and Top Gear.
These sows our perfect for this type of
photography because they revolve
around certain Sports.
Photographers such as Bob Martin
John G. Zimmerman
Neil Leifer and Bill Frakes would be
seen in the sports industry

6. Photo journalism
Photo Journalism is a particular form
of journalism. The photographer
collects and edits images in order to
tell a news story. This is usually
through images alone.
Timeliness — the images have
meaning in the context of a recently
published record of events.
Objectivity — the situation implied by
the images is a fair and accurate
representation of the events they
depict in both content and tone.
Narrative — the images combine with
other news elements to make facts
relatable to the viewer or reader on a
cultural level.
Some of the examples to the right are
photos taken by Dorothea Lang Robert
Capa, Romano Cagnoni. These are of
memories of old news stories.

7. Fine Art Photography
Fine Art photography is created from
the vision of the photographer. This is
usually capturing a event which
provides a visual documentation
"Fine art photography": "A picture that
is produced for sale or display rather
than one that is produced in response
to a commercial commission"
The main photographer I was able to
find was Scott Mead. A well known
photographer for fine art.