2. Advertising Industry
Photography is used a lot in the
advertising industry due to the fact a
lot of areas of media need to advertise
their products. Advertising
photography can be seen on billboard,
in newspapers and magazines. The
main purpose of advertisement is to
sell the product and to attract an
audience. Therefore the images used
in advertising have to very appealing
to the target audience. A lot of shots
that are used in advertising
photography are medium or close up
shots allowing the audience to see
what the product looks like. A lot of
money is spent in advertising and a
very good example of this is a Honda
promotional poster.
A famous advertising photographer is
Jonathan Knowles who's work has
been used all around the world.
3. Fashion Industry
Fashion photography is used so brands
and fashion designers can get their
designs recognised by the world. This
is vey similar to photography in
advertisement. The photography used
needs to draw people making them
look at the product and wanting to buy
it. A lot of fashion photography is used
and published in popular fashion
magazines such as Vogue, Chanel but
also in retail shops. A lot of camera
shots that are using in fashion
photography are mainly long or
medium shots. This gives the target
audience a good chance to see the
fashion garment.
A fashion photographer is Sebastian
Kim who's work as been seen all over
the world.
4. Music Industry
Photography in the music industry is
mainly used for album covers for CDS,
music magazines, posters and other
promotional material. A lot of the
photography used in the music
industry is mainly used to promote the
band in a way that appeals to their
target audiences. A lot of close ups are
used of members from the music
bands due to the fact fans will more
engaged in the picture. A famous
music photographer is Kevin Cummins
who has taken pictures of the smiths
and Liam Gallagher. He is a British
photographer who has also taken
photos on Mick jagger.
5. Sports Industry
Sports photography is mainly used in
sports magazines, newspapers, sports
shops and on the internet. Photography
in sport is used to promote up coming
events which are going to take place. Its
also used to show interviews that the
athlete has participated in. If we look at
sports photography a lot of shots used
are close ups, long distance or medium
sots. All these shots show different angles
of the sports being played and it allows
the viewer to see what's happening and
why. For example a long sot could be
used in football to show a footballer
kicking the ball.
An example of spot photography is by
Bob Martin who is an award winning
sports photographer. He specialise in
action shots which he then uses for
advertisements. Bob Martin became that
well know that he even took pictures for
the winter Olympics which is a big
opportunity for a sports photographer
due to the fact his images could have
been used all around the world.
Bob Martins Work
6. Photo journalism
Romano Cagnoni’s Work
Photo Journalism can be used in many
different situations. It can be used for
documenting historical and recent events
which are very important for our society.
Recent events can be used in the media such
as the newspaper or on the news. An
example of a recent even is the war in Syria
which is a massive topic at the moment. A
photographer would capture a bomb
exploding which they would then send of to
the news or to the newspaper. A lot of close
up shots are used for photo journalism to
show the emotion on peoples faces when
they have witnessed something horrific such
as the Syrian bombings. Long shots are also
used to show the impact of the situation
which is also used to make an impact on the
viewing audience, by triggering their
emotions.
Romano Cagnoni is a famous photo journalist
who has take many pictures of world events
which have then been published in popular
magazines such as The New York Times. He
has taken pictures of Winston Churchill's
funeral which was a massive turning point for
Britain. His work has been featured all over
the world and he has held over 43
expeditions worldwide.
7. Fine Art Photography
Explain how and why photography is
used in this industry .
Find some examples of photography
from this industry. Explain what kind of
work they do – eg they do not work to
briefs and exhibit in a gallery.
Name some famous photographers
