2. Advertising Industry
Photography is a big part of the advertising industry. It can be used to make posters, billboards
and advertisements in publications. Photos can also be used in TV advertisements as well. Some
times when advertising a product the would use video footage and end on a still image. To
advertise films the film companies would create posters using photos that were taken on set.
These photos would be used to express what the film is all about. The photographer would use
different settings depending on what the film is about. In an action film the photographer may
use a slow shutter speed. In a horror film the photographer may try to make the image as dark as
possible.
3. Fashion Industry
Patrick Demarchelier is a French Photographer born in 1943. He is
well known for his work with Vogue. Patrick has worked on
advertising campaigns with Calvin Klein and Ralph Lauren.
Steven Meisel is an American Photographer that has also worked
with Vogue. He has also taken photos of Madonna for Vanity Fair
and a Louis Vuitton campaign.
Mario Testino is a fashion photographer from Peru. Like many
famous fashion photographers he has worked with Vogue, Vanity
Fair and Gucci. He is well known for his photos of many famous
people such as Prince William and Kate Middleton.
Peter Lindbergh is a German Photographer who was born in 1944.
He has worked with many different Vogue Magazines such as
Italian, German and English Vogue. You will find most of his photos
in a black and white style, similar to early German films.
Photography is a big part of the fashion industry. Photos are often taken of models wearing different clothes
which are then put into different fashion magazines. These magazines will then advertise the modelled clothes.
4. Music Industry
Photography is often used in the music
industry to advertise. In music based
magazines images are shown of artists
performing live. Some photographers
take photos for album covers, often of
the band or singer. On other occasions
the photographer may take landscape
photos for the cover of the album.
Kevin Cummins is a photographer from
England who is famous for his photos
of singers such are Mick Jagger,
Morrissey and Patti Smith. For 10 years
he was the chief photographer at
NME. His photos have also been used
in documentaries.
5. Sports Industry
In the sports industry photos are used to
capture the sports ‘in the moment’. At
the Olympics London 2012 many photos
were taken to capture the athletes
movements and crowds reactions. These
pictures will help people in the future
remember the London Olympics. In a
practical sense athletes can look back on
their performance and see how they can
improve. Other photograph would be
taken by the paparazzi.
Bill Frakes is a sports photographer that
worked on Sports Illustrated in 1983. He
has also worked in 125 countries. His
photos have been used in campaigns by
Apple, CocaCola and Kodak. He is also
well known for his online photo
journalism website.
Neil Leifer is an American photographer
who was born in 1942. Neil also worked
for Sports Illustrated but in 1966. He
captured many memorable events in
sports such as fights featuring
Muhammad Ali.
6. Photo journalism
Photo Journalism is where a journalist
takes photos to either document an
event or use that photo in their;
newspaper, magazine etc. Taking
photos for magazines, books and
newspapers make it easier for readers
to visualise the narrative.
Romano Cagnoni was a photographer
born in Pietrasanta, Italy (1935). His
professional career was based in
London for the majority of his life. He
was the first western non- communist
photo journalist to be allowed in
North Vietnam during the civil war.
Throughout his career he has had 43
solo exhibitions and 43 group
exhibitions. His photos often showed
off the how dark the world can get;
Often showing the results of war or
poor living.
7. Fine Art Photography
There are many different versions of
Fine Art Photography such as photos
used to inspire artists when painting to
photos that are taken to put on walls
like wall paintings. Fine Art
Photography can also be where an
artist takes a photo to express emotion
much like when the are painting or
drawing. An artist may recreate a
photo by painting or drawing that
shot.
Scott Mead is a photographer from
America. He studied at various
colleges and universities, studying law.
This lead to him becoming a banker. In
his spare time he took fine art photos
which later in life became his career.
He is also very fond on donating his
work to charities and hospices.
