Photography is used across several industries for advertising, marketing, and documentation. In advertising, photography shows products in a way that highlights benefits and makes them appealing to customers. Fashion photography similarly uses images of clothing and models to promote products. Music photography is important for advertising bands and musicians in magazines, merchandise, and online. Sports photography captures iconic images of athletes and events to promote sponsors and showcase skill. Photojournalism employs photography to document important events and provide visual coverage of places the public does not have direct access to. Fine art photography expresses individual perspectives and sometimes hidden meanings through photographs.
2. Advertising Industry
Advertising photography is taking
photos of a particular product for a
company to show off its benefits or
just to make it look great to market the
product.
Photography plays a big part in the
advertising industry as a customer
wouldn’t buy a customer without
seeing how it looks.
Some products are even advertised by
celebrity's in the pictures to help
market them more as it opens up a
wider market audience if the customer
also likes the celebrity in the picture.
3. Fashion Industry
Photography is used in the fashion
industry much like it is used in
advertising, to sell a product. There
are lots of different types of fashion
photographs depending on the item of
clothing trying to be advertised. For
example if you are selling Nike sports
footwear you would photograph it in
action, but if selling a dress you would
photograph it being worn by a model .
4. Music Industry
Photography is a big part of the
modern day music industry, it helps
drive sales aswell as works as
advertisment. It is used in music
magazines aswell as T-shirts and
calanders.
Andrew Cotterill photographs mainly
bands and musicicians such as this
example of the arctic monkeys used
for a magazine. Most of his
photographs have and old feel about
them usally in black and white or not
very well lit.
Andrew Cotterill
5. Sports Industry
Photography is used in the sports
industry to showcase events, sell a
product advertised in the image by
the sponsored athlete or just to
show the skill of the athlete in the
image.
An example image to show an event
is the picture of Usain Bolt just after
breaking the world record 100m
sprint record and also winning Gold
at the Olympics. The image shows
his iconic pose which was seen by
billions of people as well as shows
his sponsor Puma.
6. Photo journalism
Photojournalism is a form of
journalism but instead of carrying
round a pen and paper to document
event they carry around photography
equipment to document events.
Many famous evens since photography
has been around have been
documented by photojournalist
allowing the public to see what is
going on in places that we don’t have
access to and had only had what the
newspapers decided to print to tell us
what was happening.
7. Fine Art Photography
Fine art photography usually consist of
photographers individual taste
sometimes the photographs taken can
have a meaning behind them