1. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead
Very bold masthead with red background, white
text including one letter which is placed in the top
left of the magazine. This is unique and is used on
every Q magazine, this helps to catch the eye of
the public.
Main image
The main image is a close up of TinieTempah with
sunglasses on. This catches the attention of the
target audience as he is in the charts.
Model credit
TinieTempah’s signature is used in front of the
image of him in a white font which stands out on
the darker background.
Coverlines
‘The music that changed my life by 25 artists
including’ doesn’t show all of the artists which will
make the readers want to buy the magazine and
read the rest.
Main cover line
The main cover line is emphasised which
encourages peoples interest in the magazine,
what’s inside and actually purchasing the
magazine.
Colour
Lighter colours are used to appeal to the target
audience and help the text to stand out, the colours
of the shirt that TinieTempah is wearing in the main
image are used as the colour of the background.
Typefaces
Larger text is used on the text that is needed to
stand out like the model credit and quote and also
where is says it’s the 25th
anniversary so that the
attention of the readers is caught
Photography Lighting
High key lighting as the image of TinieTempah is
very clear and bright. This helps the image to stand
out compared to the rest of the magazine so he is
the centre of attention.
Design Principles Used?
The Guttenberg design is used as at the top and
bottom there are two things important. ‘25th
anniversary collector edition’ shows its not just the
normal edition of the magazine (something
different) and the signature of TinieTempah will
attract TinieTempah fans. These help the sales as
customers want to see what else is available. ‘#01 of
25 covers to collect’ suggests that there are other
magazines coming soon that will be similar to this
one, this will attract more consumers over the
weeks as they will be wanting to collect them all.
House Style
Very light colours used to draw attention from the target audience. The red traditional
masthead that is used on every Q magazine stands out on the light coloured background.
Black font is used to stand out on light background and white font used to stand out on
darker background.
Target audience: teenagers who listen to pop/chart music.