1. OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 13:
Planning and Pitching a Print based
Media Product
P1 Evidence
Name: Keira Hibbert
Candidate Number: 2062
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
2.
3. Contents
LO1
1. Codes and Conventions-
2. double page spread.
3.Target Audience
4.Denotations and Connotations
5.Slogan
6.publisher
7.Publisher information
8. Contents page
9.Codes and conventions
10. Technological convergence
11.Target audience
12. Psychographics
13. Competition - NME vs KERRANG!
14. Print sales
15. KERRANG information
16. Bauer publisher information
17. Bauer information continued
18. NME market position
19. Production process
4. Genre: NME genre of music is indie/rock/alternative.
Frequency: Weekly publish
Circulation: An average weekly print sale of just 18,184 in
the second half of 2013.
The magazine's average circulation at the end of June 2014
stood at 14,312 compared to 20,011 at the same point in 2013
Readership: An average of 1,307 people a week.
Publisher: Timeink.UK
Target Audience: NME is a music magazine which targets
mainly men aged between17-30. It also appeals to people
with an interest in new music and artist and/or people in a
band.
Colour scheme: Red, White, Blue and Black are the main
four colours used both on the front cover and throughout
the magazine. The masthead ‘NME’ is put in red to stand
out as well as the main story. Yellow is also used as a way
to attract the attention of the reader.
Photography: many close up photos are used in the
magazine. This is evident on the front cover and
throughout. Many smaller shots are used on the inside of
the magazine, also many of famous people.
Writing style/ language & font:
Capital letters are used on the majority of the words on the
front cover. The most important information or things NME
want the target audience to read first are put in capital
letters. Many headings and sub headings are used within
the magazine.
Overall layout:
With the use of colours and text styles/fonts, the overall
layout of the magazine is slightly informal and very much
appeals to men in the 20s. a slightly glossy front cover is
used and this also helps capture the reader eye. The layout
of the magazine was well thought out and includes
everything that the target audience would want from a
magazine of this genre such as gig announcements and
interviews.
6. Denotations and
Connotations
• The denotations of the magazine masthead is NME. The masthead is very bold and bright by the use of
the colour red and capital letters. The colour red is used because it catches the eyes of the audience
and connotes a deeper meaning of rage and love. The ‘rage’ could come into the equation by some
of the music that is involved in NME. ‘love’ could come in by the love of music and for the bands
specified. It could also grab the attention of the targeted audience by tying in the past, present and
future. They do this to emphasize that they are very passionate towards the bands and music NME
promote from all time eras.
• The denotations of the strapline is a subsidiary heading or caption. for NME this is found just under the
masthead or somewhere around the cover page. The strapline is used to show a slogan that the
magazine go by. For NME the slogan is ‘the past, present and future of music’ it is very rarely placed
under the masthead which could show a bit of rebellion. This could tie in with the genre of the
magazine ‘rock, alternative, indie’ because they aren't following the usual structure or format of a
magazine.
• The denotations of main headline and feature is to get the gist of the story or article that follows and
what the magazine is based on. In this version of the magazine the main headline is in bold, black,
capital letters. This could connote that because of the subject ‘joy division 30 years of unknown
pleasures’ it means he has dark secrets and everything is a mystery, thus using the colour black to
represent a hole that needs filling. The capital letters are used to emphasise on the ‘unknowing’ to
make the audience feel intrigued and want to learn about his past. This could also tie into the main
image on the front cover. This main image is for impact and to show that they are the main feature. This
is also in black and white to make it seem mysterious and like a blank canvas to make the headline
stand out more because its so out there and bold.
7. Publisher
Circulation: An average weekly print sale of
just 18,184 in the second half of 2013.
• The magazine's average circulation at the
end of June 2014 stood at 14,312 compared
to 20,011 at the same point in 2013
Readership: An average of 1,307 people a
week
http://www.theguardian.com/media/2014/feb/13/nme-sales-falling-off-charts-music-magazine-circulation
Timeinc.uk is a local media institution
founded by Henry Luce and Briton
Hadden in 1968. In 1998, IPC Magazines
Ltd was subject to a management buyout
financed by Cinven, a venture capital
group, and the company was renamed
IPC Media. Cinven then sold the
company to Time Inc.
8. • Values: ‘The values of our reach and the passion of our people—
and we don’t take them for granted. We support programs that
benefit the communities in which we operate in the U.S. and
around the world’.
• Time Inc. is one of the largest branded media companies in the
world reaching more than 130 million people each month across
multiple platforms
• The verbal code ‘time’ connotes a clock or that everything
changes. because they cover so many topics and choice which
time.inc is always following and up to date with, also time is
changing constantly. It also represents the present as being
between the past and the future. It lastly could show that
because they are linked to so may different time zones and
countries that time is never the same and that things are also
happening and that there's always something going on
somewhere in the world.
9. The socio economic
groups are between A,
B and C1 as they all
have jobs so can spend
their spare income on
the magazine.
The language of NME
magazine is aimed at
the younger
generation. The text is
quite formal and the
use of words is
suitable for older
teenagers and young
adults but not too
formal but can be
understood by the
audience.
10. Contents Page Masthead-
Contents title takes centre role on
the page clearly stating ‘contents’
having the NME logo in its usual
red and white font- which remind
the reader what magazine they are
reading, giving the magazine
promotion.
Categories-
Purpose to give the reader a bit of
information on what's inside and
where to find it.
The magazine has kept usual codes
and conventions by using grids on
their contents page, dividing the
separate subjects and the page look
more interesting.
Sub-lines-
Gives the readers more
specific detail on the
individual features and
articles within the
magazine.
Main image-
Main image relates to the
featured article on the
cover, shows importance of
the article by making it the
main image.
Colour scheme-
The colour scheme stays
consistent with the front cover
page, the white background is
successfully portrayed as it does
not distract the readers and to
keep the attention on the articles
and features.
11. Quote: the quote is
used to grab the
attention of the
audience. it is also used
to break up long blocks
of text.
Codes and Conventions-
double page spread
Drop capital letter: Drop
caps and initials are an
effective way of grabbing
reader’s attention because
they add personality and
visual strength to the page.
Some parts of writing
and highlighting is put
in the colour red. This is
to make certain stories
or comments stand out
from the main story and
to highlight them so that
the audience reads them.
13. Target Audience
• NME is a music magazine which targets mainly men aged
between17-30. It also appeals to people with an interest in new
music and artist and/or people in a band.
• Katz- in NME magazine the audience learns information about the bands involved
and written about inside that they may not know in every day to day business. They also
learn what sort of people the band members can be and who they really and their
values, they may even get to ‘know’ them on a different and personal level because
they may have the same issues as one another or the audience may look up to the
people featured out of admiration.
• Maslow- NME magazine would come under the survivors and explores hierarchy.
This is because when you buy an NME magazine you know full well that they will cover
everything you need to know about the subject of the interview and who are featured in
the magazine. I know this because in my addition of September the 6th 2014 ‘Interpol’
there is a whole double page spread on them and the quote ‘there was never a
conversation about quitting’. NME magazine also comes under explorers because they
are influenced by social change and this could attract explorers because they cover
past, present and future music, allowing the audience of explorers to find out everything
the need on specific bands and occasions upcoming.
• Hartley- the genre of NME magazine NME is indie/ rock/ alternative. The age range
of the magazine is men around 17-30 and girls of an interest in the band members and
alternative music.
14. • Psychographics- NME magazine would come under the survivors and
explores hierarchy. This is because when you buy an NME magazine you know
full well that they will cover everything you need to know about the subject of
the interview and who are featured in the magazine. I know this because in
my addition of September the 6th 2014 ‘Interpol’ there is a whole double
page spread on them and the quote ‘there was never a conversation about
quitting’. NME magazine also comes under explorers because they are
influenced by social change and this could attract explorers because they
cover past, present and future music, allowing the audience of explorers to
find out everything the need on specific bands and occasions upcoming.
NME
socio-
economic
groups
15. • Time.inc have the same interest in genre of rock, indie and alterative
music as Kerrang magazine, published by Bauer, and are competing
against each other to have the best selling magazine.
• Kerrang! magazines Circulation in January - June 2014 was peaking
at 33, 024 and their Readership just before the Christmas of 2013 was
293,000.
• Kerrang! is currently in a higher position of being the best selling
magazine from NME due to the data of circulation and readership
on them both. NMEs Circulation was on An average weekly print sale
of just 18,184 in the second half of 2013. NMEs Readership was An
average of 1,307 people a week. Compared to Kerrang, NME is quite
a way behind.
vs
http://magazines.bauermediaadvertising.com/magazin
es/detail/kerrang
19. Print sales
• According to figures released today by the Audit Bureau of Circulations, the
average joint digital and print circulation of the NME was down 18.8 per cent
period on period, falling to 15,830 in the first six months of 2014.
• The title's average print sale during the first half of the year was down 21.3 per
cent period on period to just 14,312 – the decline year on year was 28.5 per
cent.
• Of those music titles that declare ABC figures today, NME had the smallest
average circulation in print and overall. However, the NME's digital edition
recorded a rise in circulation of 16.1 per cent period on period to an average
of 1,518 in the first half of 2014.
• Kerrang! was down 12.2 per cent year on year to 33,024, a drop of 6 per cent
period on period.
• Of the two film titles that declared circulation figures today, Bauer's Empire
had a joint average circulation of 147,980 in the first half of the year, up 2 per
cent on the previous six-month reporting period.
• However, Empire's average print circulation of 134,907 between January and
July was down 15.7 per cent year on year and 7 per cent period on period.
20. • Purpose- The purpose of KERRANG! Is for entertainment.
‘everything that rocks’ is the slogan for KERRANG! And also
connotes that the purpose is to enlighten people about the rock
life and different bands and events.
• Target audience- The main target audience of KERRANG! is
younger people including young adults and teenagers between
14-25 . These target audience are best suited to the magazine
due to the rebellious side of life which this category of people are
linked into and can be associated with. This is a key audience as
they have money and time to spend on KERRANG! The gender is
unisex however most people would associate something like
kerrang! To be mainly for males.
• Also KERRANG promote video games which are stereotypically
directed toward males for example the ‘ps4’ and ‘destiny’.
• The socio-economic class is gothic and rebellious punk attitude
which also does associate with younger people this gives
KERRANG! the upper hand with a set target audience.
• http://magazines.bauermediaadvertising.com/magazines/detail/kerrang
21. • Psychographics- much like NME, KERRANG
magazine would come under the survivors and
explores hierarchy. This is because when you buy a
KERRANG magazine due to its focus on punk,
gothic and rock genre you know full well that they
will cover everything you need to know about the
subject of the interview and who are featured in the
magazine. KERRANG magazine also comes under
explorers because they are influenced by social
change and this could attract explorers because
they cover past, present and future music, allowing
the audience of explorers to find out everything the
need on specific bands and occasions upcoming.
22. • The UK’s biggest magazine for rock.
• Promotes rock festivals
• Does a give away every week mainly posters.
• First issue: 6 June 1981
• Editor: James McMahon
• KERRANG! Radio has won many awards
• In its time from Media Brand of the Year to Station of the Year – it
took home 21 industry awards in its launch year alone.
• The Radio brand takes its passion for a true alternative to pop music
from KERRANG! Magazine.
• ‘ KERRANG! radio listeners are sharp, rejoice in their individuality
and are above all passionate about their music’
• Has a wide range of technology to promote their products e.g.
radio, podcast and apps.
http://magazines.bauermediaadvertising.com/magazines/detail/kerrang
23. • Editor
James McMahon
• Frequency
Weekly
• The UK’s biggest magazine for rock.
• Promotes rock festivals
• Does a give away every week mainly posters.
• Publisher
Bauer Media Group
• Total circulation
(June 2013)
30,300
• Founder
Alan Lewis
• First issue
6 June 1981
• Country
United Kingdom
• Based in
London
• Language
English
• Website
kerrang.com
• Target audience- The main target audience of KERRANG! is younger people including young adults and teenagers
between 14-25 . These target audience are best suited to the magazine due to the rebellious side of life which this category
of people are linked into and can be associated with. This is a key audience as they have money and time to spend on
KERRANG! The gender is unisex however most people would associate something like Kerrang! To be mainly for males.
• Content - The content is full of information on new stories about different bands and what new thing have happened also
there are prize entry's which also get the fans involved also with events and tickets for rock festivals. KERRANG! Also
include interviews, videos, pictures, rock news and advertisement for KERRANG! Products and other services. All of this
content is what makes the consumer want to buy the product because there is a lot to see and read which makes it and
enjoyable experience.
24. KERRANG! Form & Style
• Form and style - The style of KERRANG is outgoing
and rebellious showing the confidence of the
magazine and also the styles of the bands are
reflected on the website with a gothic/punk feel to
it, expressing the rock theme even more and
reflecting on the magazines targeted audience
and their personalities. The style is dark and
cluttered with lots of information, which may not
appeal to a lot of people however, to people who
favour rock music up against pop would enjoy this
and would take the time to consider the text.
25. Puff
Looks like a sticker-
added extras to
appeal to the
audience. Shows its
something for
everyone
Barcode
Issue number
Price
Date
Web address
Eye contact
Seductively
entices the
audience 9’Male
Gaze’ – Laura
Mulvey – 1975)
and grabs their
attention. The
connotes to the
use of eye
contact and
looking straight
down the lens
enables the
targeted
audience to get a
personal feel
towards the
magazine
because it looks
like the subject is
directly looking
at you.
Banner
Highlights inside
content
Colour
scheme
Yellow, black
and white I the
colour scheme
throughout the
magazine. It
stands out and
catches your
eyes from the
contrast of the
bright yellow to
the dark black.
Masthead
Important for the
magazines identity.
Relates to heavy
metal and rock
because it had the
appearance of
being smashed
which portrays its
genre. The verbal
code ‘KERRANG!’
connotes to play a
power chord on an
electric guitar.
They show this
through the way
they design the
masthead. For
example looking
‘smashed’ this
could show the
vibrations coming
off an electric
guitar chord once
its been struck.
26. Drop capital letter:
Drop caps and initials are
an effective way of
grabbing reader’s attention
because they add
personality and visual
strength to the page.
Pull Quote: the quote is used to
grab the attention of the audience. it
is also used to break up long blocks
of text. Highlighting important or
interesting knowledge to be gained.
Colour
scheme: red,
black and
white is the
main colour
scheme on
this DPS.
The red
contrasts
against the
black
allowing it
to highlight
certain parts
of the text
and dialog
in the
magazine,
for the effect
of the
audience to
focus on
these parts.
Codes and Conventions-
double page spread
Stand first: intro to the magazine and
set up to the reader what the interview
is about and involves.
27. • Bauer use social media to promote and enlarge their company also
they have published many successful magazine and radio
companies e.g. KERRANG! and Q.
• Bauer are a multimillion pound company with a huge annual
turnover, this makes the company a very prestige and expensive
publisher for a company. It also makes them more known to the
public eye enabling them to have superiority over rival publishers as
they can promote more and publish more to become more known.
http://www.bauermedia.co.uk/
• Bauer Media UK reaches over 22 million UK consumers every week
through a portray of world-class, brands including heat, Kiss, Grazia,
Empire, Magic and Absolute Radio. This makes Bauer a very special
company with a huge amount of responsibility.
28. • Bauer was founded in 1875
• One of the country’s biggest and successful publishers.
• Bauer media is the biggest publishing company in Europe.
• 300 magazines in 15 countries, as well as online, TV and radio stations.
• Bauer Media is a division of the Bauer Media Group
• business is built on influential media brands with millions of personal relationships with
engaged readers and listeners.
• connect audiences with excellent content through their broad multi-touch point brand
platforms
• Bauer Media goes over 80 influential brand names covering a large range of peoples
interests .
• In 1996, they acquired digital music TV channel ‘The Box’, as a route into the small screen
business, which has grown into Box Television.
• Their wide portfolio of interesting brands gives them advantages over pure play
magazine or radio competitors.
• The verbal code of their slogan denotes “We think Popular”, which connotes that they
only try to be the best of the best out of publishers, aiming their work at top clients with
money and good promotion skills allowing them to be known by others and have a wider
market area.
29. Production process
1. Date of publication
2. Managing the schedule– this is an extremely important step that you should not take for granted when it comes to the production of a
magazine. If you want your magazine to be produced successfully then you must properly manage the schedule. Your schedule should
be made in such a way that there are provisions for certain mishaps so that even when these mishaps occur, you can always meet the
deadline. This is the reason why a proper management of the schedule is very vital.
3. Editorial and budgetary decision- the next step that is taken during the production process of a magazine is the editorial decision. The
editorial decisions involve the magazine’s editorial team assembling and deciding what topics will be covered in the next issue of the
magazine. Here, the editorial team basically talks about the various contents that will make up the magazine. After deciding which types
of article ideas or topics, news stories, illustrations and photographs will be used in the magazine, the team now makes the budgetary
decisions. Here, they look at the money that is available to them and how it will be spent towards the production of the magazine.
Having done this, it is now time to move on to the next stage.
4. Content Acquisition -the content acquisition process is arguably the most important step because without content we simply cannot
have the magazine in the first place. Content therefore is king. There are two major ways that content can be gathered for a magazine.
The first is through in-house staff writers and the second way is through external writers that are commissioned to write on topics that are
specialist in nature. It is at this stage that artwork and graphics are also worked on. The artwork is defined as illustrations and pictures that
are going to be placed in the magazine. Graphics are the pictures or images that are designed with a computer program.
5. Sub-editing: this is the next step to be taken. Sub editing focuses on one major thing, which is quality control. If the media organization is
big enough to have a sub-editor, then he is going to be responsible for this job; if there is no sub-editor, then the editor does this job. This
step involves the following important things:
• Checking of the accuracy of all facts in the articles
• Making sure that words are properly spelled
• Making sure that grammar and punctuation are used correctly
• Making sure that all articles follow the house-style
• Working on the page layout.
6. Page Layout :in big publications, there is a special team responsible for page layouts called the layout staff. Their job is to typeset and layout
the various pages that come together to make the magazine. In performing this task, they use very powerful Desktop Publishing (DTP) programs
such as InDesign or Pagemaker to get the job done. It is at this stage that adverts from advertisers are placed into the content.
7. File emailed to printer-After the proofreading stage, the DTP file of the entire magazine is sent to the printer whose job will be to print the
magazine. It is at this point the popular term ‘pre-press’ comes in. Pre-press is defined as the process of checking to make sure that you are
sending all the fonts and images needed for the magazine with your file. Once this stage is over, the printing company takes over. But before the
printing company prints the hundreds or thousands of copies requested by the publication, the company first prints a few copies and sends them
to the publication’s editor for checking once again. This is called the printer’s proofs. If the editor and his team are satisfied with the printer’s
proofs, then the green light is given to the printer for mass printing to commence. Each copy the printer prints is the final finished product – the
magazine that readers are going to have in their hands to read.
8. Distribution - this is the last stage of the entire process. The printing company, having finished with the printing of the magazines will package
them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed and then sold to the public.
http://hosbeg.com/the-magazine-production-process/
30. You can buy NME and Kerrang! in
almost every retail store and any
major supermarkets such as Tesco,
Asda, WHSmith and HMV.
32. Contents
• Mind map 1
• Mood board 1
• Mood board explanation 1
• Mast head ideas + connotations
• Font Ideas For Masthead
• Summary of ideas (A.I.R)
• Mind map 2
• Mood board 2
• Mood board explanation 2
• Hand drawn drafts
• Summary of ideas (Simpatico)
• Summary of Ideas Continued
• conclusion
33. Mind Map
My Magazine Ideas
Target audience-
my targeted
audience is going
to be similar to
the NME
audience, men
between the ages
of 17-30 and other
people such as
girls who are
interested in new
music and the
bands specified
and involved.
Frequency- my
magazine would
be published
every week with
a monthly
special.
Masthead ideas-
• A.I.R (alternative, Indie,
rock)
• Clash
• Simpatico
• Pacifier
• PPF (Past, present, future)
Genre- the genre of my
magazine is similar to the
NME magazine, indie, rock
and alternative.
Colour scheme(s)
The colour scheme I will be
using will be similar to the
NME style by using bold
writing. Red, black, white,
blue and yellow
Logo in every
page corner
for
consistency
35. Mood Board Explanation
• My first mood board supports my A.I.R idea. I chose
these images because they represent the genre of
the magazine I want to produce and that I am
copying (NME). The genres that I tried to match
pictures with are indie, rock and alternative. By
experience of being the target audience myself to
NME magazine I used my experience and
knowledge to chose appropriate images that suits
all three of the genres and the magazine itself.
36. Mast head ideas +
connotations
• A.I.R (alternative, Indie, rock)- I like this abbreviation of ‘AIR’ for my magazines
masthead because it perfectly links in with the genre of indie, rock and alternative.
This would suit my magazine because I am running along the same line as NME
masthead and theme which has three letters as an abbreviation.
• Clash- I like this idea for a name of the masthead of my magazine because it
shows the subject and the music inside, clashes with other current magazines such
as pop, classic, R&B and other ‘indie, rock and alternative genres. This is because
they are outgoing and like to be different and view there opinions, much like NME.
• Simpatico- I chose this to be an option for the masthead and name of my
magazine because it’s a catchy name which would be remembered, it also
symbolises that the magazine is easy and chilled like the music specified, that
everyone loves and wants to buy and read about.
• Pacifier- ‘someone who tries to bring peace’ this would be good for the masthead
and name of my magazine because the bands that are interviewed and talked
about in ‘NME’ and my magazine are calming and peaceful, they aren't too out
there or disturbing, which is like there fans and the target audience.
• PPF (Past, present, future)- this abbreviation would be a good name for my
magazine and masthead because like the ‘AIR’ idea it links perfectly in with the
genre and slogan, which interests my targeted audience and could expand who
wants to buy the magazine because it specifies what it actually involves.
38. NME is a music magazine which targets mainly men aged between17-
30. It also appeals to people with an interest in new music and artist
and/or people in a band, so with A.I.R magazine I want to have similar
if not the same target audience and subjects buying and having an
interest in my magazine as much as NME and other rival magazines
such as Q and Kerrang.
Because both of my magazine ideas are virtually the same they have
the same target audience according Katz, Maslow and Hartley.
Summary of ideas 1
41. Mood Board Explanation
• My second mood board that supports my simpatico idea, is very
similar to my fist idea of A.I.R. this is because the genre of my music
and the original magazine I am copying, NME , is all very much the
same, and has the same taste, target audience and design. notice
there is a lot of grey, black and white. These colours are used a lot in
this genre because it emphasizes the images and create an intense
connection with the audience through emotion, making them
interested. I am also a fan things stand out more.
42. For both of my ideas of a magazine, A.I.R and Simpatico its crucial I meet the expectations of a
well known, popular and professional magazine that already exists.
Katz - in NME magazine the audience learns information about the bands involved and written
about inside that they may not know in every day to day business. They also learn what sort of
people the band members can be and whop they really and their values, they may even get to
‘know’ them on a different and personal level because they may have the same issues as one
another or the audience may look up to the people featured out of admiration.
Maslow - NME magazine would come under the survivors and explores hierarchy. This is
because when you buy an NME magazine you know full well that they will cover everything
you need to know about the subject of the interview and who are featured in the magazine. I
know this because in my addition of September the 6th 2014 ‘Interpol’ there is a whole double
page spread on them and the quote ‘there was never a conversation about quitting’. NME
magazine also comes under explorers because they are influenced by social change and this
could attract explorers because they cover past, present and future music, allowing the audience
of explorers to find out everything the need on specific bands and occasions upcoming.
Hartley - the genre of NME magazine NME is indie/ rock/ alternative. the age range of the
magazine is men around 17-30 and girls of an interest in the band members and alternative
music.
Summary of ideas 2
43. Summary of Ideas
Continued
The similarities between NME magazine and my very
own magazine (A.I.R) will not differ that much in
design or format. I will be using similar font styles (bold
and in capitals) because they are eye catching and
stand out. This font style links into my chosen genre of
indie, rock and alternative because it bold and out
there which makes it stand out from the others and
connotes its individuality.
44.
45.
46.
47.
48. Conclusion
• In conclusion the magazine I chose to be creating
in A.I.R magazine. I chose this name because its
more relevant to the genre ‘A-alternative. I- indie. R-
rock.’ I also chose this abbreviation because its very
similar to the NME magazines. My audience that I
will be targeting is men aged between17-30, also
people with an interest in new music and artist
and/or people in a band. The colour scheme is
mainly black, white and red with other colours such
as yellow and blue to highlight certain aspects.
49.
50. Contents
LO3
• Proposal 1- A.I.R
• Proposal 2 – simpatico
• My magazine house styles
• Photo shoot plan
• Test photography
• Magazine flat plan
• Full magazine flat plan
• Hand drawn drafts
• Interview
• Further development
51. Proposal 1
• Content/Working Title/Genre/Style or Approach: My first proposal of a magazine design is ‘A.I.R.’ I think this
magazine should be created because I wanted to stick to the same kind of theme and layout as NME magazine.
I will do this by having an abbreviated masthead name and by using the same kind of layout of genre coverage
with the genre of Indie, Rock, Alternative. My magazine will be full of pictures, articles, album reviews, gig reports
and song lyrics. The magazine will also feature bands that are generally quite small and not mainstream like
catfish and the bottlemen. Most will be signed to small record labels or perhaps not signed at all. To make my
magazine stand out and to fit into my target audiences needs I will be using bold, bright colours that fit the genre
and don’t allow the magazine to deviate away from being alternative yet simple. I will do this my making a
statement via using block colourings of red, black, and white and using yellows and blues to highlight key points
and information. The magazine will hopefully become a market leader and compete with these publications.
• To connect to my audience and provide for their needs and interests, I will make sure my magazine is bold and
stands out to get my magazine into the best position to make it known. I will do this through the text styles and
image/ page layouts, highlighting important information in a bright block colour. There will not be too much
writing, but enough to sustain the audiences attention and answer the questions/ information queries + the
unknown.
• Frequency: The cost of a standard NME magazine ranges between £2.20- £5.99, my magazine will cost £3.50 on a
weekly release basis . I think this would be a relatively good price for my magazine as it offers basically everything
NME or Kerrang does, just its not professionally published or as known to have a high price put on it, so my
audience may not be as willing to pay out too much for something that’s new, not familiar.
• Style and approach: To create my magazine I will be using Adobe workshop CO5 software and Photoshop- for
image manipulation , this is to ensure I get the highest quality standard and so that it looks professional as possible.
• Audience: The socio economic groups for my ,magazine are between A, B and C1 as they all have jobs so can
spend their spare income on the magazine. Also because NME isn't an upper class kind of magazine and neither
are the people featured in it, so stereotypically you would associate this kind of magazine in the A-B category.
Length: I will be creating 64 pages of my magazine, the front cover and double page spread. These will all be A 4 sized
and 8.5 inches width and 11.2 inches height.
52. Abbreviation-New Musical Express
Abbreviation- alternative, indie,
rock (genre)
Bold highlighting in a
different colour from colour
scheme of red, black and
white.
My socio-
economic groups
for NME
53. Proposal 2
• Content/Working Title/Genre: My second proposal of a magazine idea is ‘Simpatico’ I think this is would
be a good choice of a design because much like my first idea with ‘A.I.R.’ I will have to some extent the
same layout as NME, with a few differentiations and same genre- indie/rock/alternative, just different
colour scheme and meaning to the masthead name. the meaning to my masthead ‘simpatico’ is
because its easy and calm, everyone ‘gets along with it’ like the genres and topics/music involved.
magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will
also feature bands that are generally quite small and not mainstream. Most will be signed to small
record labels or perhaps not signed at all. The magazine will hopefully become a market leader and
compete with these publications.
• Because both of my ideas are very similar they both have the same expectations and needs either
through presentation or target audience. My targeted audience is mainly men aged between17-30. It
also appeals to people with an interest in new music and artist and/or people in a band.
• Style or Approach/ frequency: The price of this magazine will slightly differ from my first idea, this is
because I don’t think will look as higher quality due to the colour scheme, making it not look as
professional or eye catching. I will be selling my ‘Simpatico’ magazine for £2.50 on a weekly release
basis. I think this price is suitable for my magazine because it offers what any other magazine offers but
maybe not as high quality, or as much attention to detail as ‘A.I.R.’ also people may not be so willing to
pay out too much for something that’s new and not familiar. To create my magazine I will be using
Adobe workshop CS5 software and Photoshop- for image manipulation , this is to ensure I get the
highest quality standard and so that it looks professional as possible.
• Audience: The socio economic groups for my ,magazine are between A, B and C1 as they all have jobs
so can spend their spare income on the magazine. Also because NME isn't an upper class kind of
magazine and neither are the people featured in it, so stereotypically you would associate this kind of
magazine in the A-B category.
Length: I will be creating 64 pages of my magazine, the front cover and double page spread. These will all
be A 4 sized and 8.5 inches width and 11.2 inches height.
54. 2nd magazine Overview
• Content/Working Title/Genre: My second proposal of a magazine idea is ‘Simpatico’ I think this is would
be a good choice of a design because much like my first idea with ‘A.I.R.’ I will have to some extent the
same layout as NME, with a few differentiations and same genre- indie/rock/alternative, just different
colour scheme and meaning to the masthead name. the meaning to my masthead ‘simpatico’ is
because its easy and calm, everyone ‘gets along with it’ like the genres and topics/music involved.
magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will
also feature bands that are generally quite small and not mainstream. Most will be signed to small
record labels or perhaps not signed at all.
• Because both of my ideas are very similar they both have the same expectations and needs either
through presentation or target audience. My targeted audience is mainly men aged between17-30. It
also appeals to people with an interest in new music and artist and/or people in a band.
• Style or Approach/ frequency: The price of this magazine will slightly differ from my first idea, this is
because I don’t think will look as higher quality due to the colour scheme, making it not look as
professional or eye catching. I will be selling my ‘Simpatico’ magazine for £2.50 on a weekly release
basis. I think this price is suitable for my magazine because it offers what any other magazine offers but
maybe not as high quality, or as much attention to detail as ‘A.I.R.’ also people may not be so willing to
pay out too much for something that’s new and not familiar. To create my magazine I will be using
Adobe workshop CS5 software and Photoshop- for image manipulation , this is to ensure I get the
highest quality standard and so that it looks professional as possible.
• Audience: The socio economic groups for my ,magazine are between A, B and C1 as they all have jobs
so can spend their spare income on the magazine. Also because NME isn't an upper class kind of
magazine and neither are the people featured in it, so stereotypically you would associate this kind of
magazine in the A-B category.
• Length: I will be creating 64 pages of my magazine, the front cover and double page spread. These will
all be A 4 sized and 8.5 inches width and 11.2 inches height.
For both of my ideas of a magazine, A.I.R and Simpatico its crucial I meet the expectations of a well
known, popular and professional magazine that already exists.
55. My Magazine –
House Style
• I am going to be creating and competing with a magazine that is very similar to my
choice of magazine (NME) which follows the genre of rock/indie/alternative.
• I will show that the genre of my magazine is rock/indie/alternative by using NME as
inspiration on the layout and how they style there magazines, this would include images
and text layout which could have an affect of how the magazines portrayed, allowing it
to be its own unique magazine.
• Colour scheme: my colour scheme will be mainly Red, White, and Black with extras to
highlight of yellow and blue. Yellow will also be used as a way to attract the attention of
the reader.
• Photography: many close up photos are used in the magazine.
• Writing style/ language & font: Capital letters will be used on the majority of the words on
the front cover. The most important information or things I will want the target audience
to read first are put in capital letters. Many headings and sub headings are used within
the magazine.
• Overall layout: With the use of colours and text styles/fonts, the overall layout of the
magazine will be slightly informal and very much appeals to men in the 20s. The layout of
the magazine will be well thought out and include everything that the target audience
would want from a magazine of this genre such as gig announcements and interviews.
masthead
56. Photo shoot plan
• Project: the images for my magazine will be either head shots, or full body shot
so that it makes a statement and make the subject stand out more
depending on what the subject is and who they are and if they are in a
group. My images will be a mixture between black and white, dark colours
and normal colours, nothing too bright (pink) or out of place for my genre. The
aim is for the viewer to be intrigued by the images on the front cover and
inside the magazine because they will tell a story within them selves. The
mood of the images should be set using light and colouring which could
determine the emotion of the subject of what the topic is about.
Head shot Group shot Full body shot
57. Photo shoot plan
• Project Description: I will be creating a magazine based on music and the
genre of alternative, indie and rock. The magazine I have used for inspirations
is NME, I chose this magazine because its on I choose to read over others such
as Q and Kerrang, this is because it gives my all the information I need to know
about articles, album reviews, gig reports and song lyrics. also bands that are
generally quite small and not mainstream like catfish and the bottlemen.
• My aim is to create a well selling magazine that my target audience will
appreciate and pick over any other magazine within the same genre and
market. I will aim to do this by having eye catching house styles and pictures
that intrigue my targeted audience. I will be using my imagery in a way where
they don’t over power the information and writing within, but help make it
flow and create an image in the audiences head.
• Photographer: Keira Hibbert
59. Magazine Graphic Layout
Front cover Double page spread
masthead
strapline
barcode
Main
image
Cover
story
puff
Main
storySmall
feature
+ teaser
Title
image
image
image
image
quote
Q+
A
announcements
announcements
image
60. Magazine flat plan
masthead
Phone
advert index
subscription
Cover
story Awards
+
nominati
ons
news
NME
radio
article
Main
image
article
headline
Headline
image
headline
article
Article
1
Article 2
Headline
article
headline
article
title
info
info
title
article
interview
advert
text
headline
article
headline
article
title
article
Double page
spread
title
articlearticle
Newsp
aper
advert
for free
CD
title
Book
promotion
Double page spread
albums
Information
+ text
Double page
continued
Skins-
TV
promo
text text
HMV
advert
Headline
text
CD
page
Gig
promo
headline
Top
charts
62. Interview
• Where did the name come from?
-The name comes from my first recollection of hearing music. I spent the first 2/3
years of my life travelling around Australia with my Mum and Dad and my first
remembrance of music was being outside a cafe on the harbor and seeing a
busker playing. He used to play half empty wine bottles like a drum kit! he was
called Catfish the Bottleman. I just thought it was really fitting to name the band
that when we eventually made one.
• Do you think the style of music you play, and the way you play it, has
changed much since first meeting at school in Wales?
-Yeah! When we first started we could all hardly play at all and just used to play
like terrible Beatles covers. When we got a bit tighter as a band and started to
actually learn how to play I got really into writing and I just used to sit write all day.
• Who are your main influences and inspirations?
-lyrics mean more to me than music so the things that influence me are the
people around me. Stuff our Tour Manager just random drunken one liners you
over hear. So I'm more influenced by the people and happenings around me. I’m
inspired by my Granddad and the music he liked and his aspirations.
63. • Do you like the type of crowds and fans you are attracting?
- Most defiantly! Couldn’t ask for better fans! They go crazy and support us
through everything. Even the ones who have been there from the start.. Just
following us around the country. Means the world.
• When was your first album released?
- 'Homesick‘ September 2014
• Where were you formed?
- band that formed in Llandudno, North Wales.
• Who are your main influences and inspirations?
- Lyrics mean more to me than music so the things that influence me are the
people around me. Stuff our Tour Manager just random drunken one liners you
over hear. So I'm more influenced by the people and happenings around me.
I’m inspired by my Granddad and the music he liked and his aspirations.
• When was your first album released?
- Our first album 'Homesick‘ was released in September 2014! I have never been
so excited in my entire life! never did I think we would get this far..This quick!
• What was the worst lie ever told? The worst lie I’ve ever told was…
-I don't know about the worst, but one of the best off the top of my head was that
I was in the Vaccines to the security when they supported Arctic Monkeys a few
years back. We were playing across the road from them and I just thought after
sound check, "I might just blag this y'know!" So they let me through and I went
and invited them to come see us across the road and watched them both tear a
sold out arena up.
64. Further development
possibilities
• Later issues- in the future I hope my magazine will
prosper and be very successful. To ensure this
happens and continues I will keep my magazine
packed full of information targeted specifically
towards my audience with updates on gigs and
band information, plus general indie, rock,
alternative music updates such as this years new
popular bands and line ups for festivals such as
Reading and V festival. I will hopefully start up a
website and have an online monthly issue as well as
weekly hard copies.
65.
66. Contents
• Pitch
• Environment
• Ethical and Legal and Regulatory
• IPSO
• IPSO continued
• Copyright laws
• Watermark protection
• 2nd magazine Overview
• Colour scheme
67. Pitch
• Outfit:
When verbally performing my pitch, it is essential to
look presentable and professional towards the
audience. This is to make me look like I care about
what I’m presenting and so that I get taken seriously
for my product to sell.
68. Environment
• The environment that I will be presenting my pitch in will be MS1
and I will be using a big open space at the front of the classroom
to conduct my presentation. This is to ensure I have enough room
to be comfortable in and to make sure that my audience can
see me and hear me clearly.
• The technology and resources I will be using to portray my pitch
will be an smart board and projector that will be placed behind
me, which will have my presentation playing on it. As my
presentation will have little pointers and basic, yet detailed notes,
I will have a script to hand which I will be reading off, explaining
further and in more detail about my magazine, its process and
other additional information.
• I am creating my pitch on Microsoft PowerPoint and transferring it
onto Prezi which will allow my presentation to flow more smoothly
and look more presentable and professional.
69. Ethical and Legal and
Regulatory
https://www.ipso.co.uk/IPSO/
http://www.timeincuk.com/terms-and-conditions/
IPSO used to be Press
Complaints Commission
70. Procedure:
• 1. Our remit
• 2. Who can complain?
• 3. Delayed complaints
• 4. Submitting a complaint
Our remit- Most of the complaints IPSO receives relate to editorial material published by member
publications, whether in print or on their websites. This includes:
•Articles;
•Images (including video);
•Audio material on newspaper and magazine websites;
•Readers' letters;
•Edited or moderated reader comments on newspaper and magazine websites.
Who can complain- IPSO will take forward complaints from any individual or organisation that an inaccuracy
has been published on a general point of fact. Where an inaccuracy relates to a specific individual or
organisation, we may be able to take forward a complaint from a third party, but will need to consider the
position of the directly affected party in deciding whether it is appropriate to do so.
Delayed complaints-IPSO is able to consider complaints within four months from the date of the conduct
complained about, or publication of the article. IPSO is not able to investigate complaints about material
published over 12 months before the date of the complaint, even where it remains published on the
publication's website.
Submitting a complaint- note that if IPSO believes that your complaint raises a potential breach of the
Editors' Code, we will send the detail of your complaint to the publication, which will then have the
opportunity to resolve the matter directly. This is to ensure the swift resolution of substantive complaints
wherever possible.
71. • 1. Initial assessment-assess whether it falls within our remit and whether it raises a possible breach of the Code. If not, the Complaints Officer
handling your complaint will write to you to explain the reasons why we are unable to take your concerns forward.
• 2. Referral to the publication-If your complaint raises a possible breach of the Code, and you have not previously exhausted the
publication's own complaints procedure, we will pass on the detail of your complaint to the editor, who should seek to resolve the matter
directly with you. IPSO can take over the handling of your concerns either once the publisher's internal complaints procedures have been
exhausted, or if the matter has not been resolved after 28 days
• 3. The investigation-You will be provided with a copy of the publication's response to your complaint, and given the opportunity to
comment on this. We will also seek to mediate an outcome to your complaint which is satisfactory to you, if appropriate.
• 4. Adjudication by the Complaints Committee-If your complaint remains unresolved, the Complaints Committee will decide whether there
has been a breach of the Editors' Code. In line with our commitment to transparency, the Complaints Committee will take into account
only information which has been seen by both sides to the complaint, and will publish its decision setting out whether the Editors’ Code has
been breached, and why, on our website.
• 5. Remedies-If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld
adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be determined by the
Complaints Committee.
• 6. Review of the process-If your complaint proceeds through steps 2 through 5 but you are unhappy with the process by which the decision
of the Complaints Committee was made, you may request a review by the Complaints Reviewer. IPSO will then decide whether to refer the
complaint to the Complaints Reviewer. If the referral is made, the Reviewer will review the process by which the decision was made, and
inform the Complaints Committee within 14 days whether it considers that the process was substantially flawed
• 7. Complaints which are not pursued-IPSO expects both publications and complainants to cooperate with it in the prompt consideration of
complaints. Should we not receive an initial response to correspondence, we will generally contact you with a further request for a reply
within a specified time period. If we do not receive a substantive reply within the specified period, we may close your complaint as not
pursued. Alternatively, the Committee may proceed to consideration of the complaint without the benefit of your comments.
• 8. Unacceptable behaviour by complainants and vexatious complaints-IPSO does not expect its staff to tolerate unacceptable behaviour
by complainants. Unacceptable behaviour may involve vexatious or disproportionate pursuit of a complaint. It also extends to any other
behaviour that, because of its frequency or nature, hinders IPSO’s ability to handle complaints effectively, including:
• I. using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff;
• ii. harassing, verbally abusing or seeking to intimidate staff;
• iii. engaging in unreasonably protracted or repetitive communications with staff;
• iv. attending IPSO’s offices and seeking to speak with a member of staff without an appointment;
• v. repeatedly refusing requests by staff to follow IPSO’s procedures, despite having been provided with appropriate information about
these procedures;
• vi. making persistent and/or unreasonable demands of staff and/or the complaints process.
• e)IPSO reserves the right to take appropriate action in cases where complainants are exhibiting unacceptable behaviour, including by
restricting the manner in which complainants may communicate with IPSO’s staff or declining to further consider a complaint.
72. Copyright Laws
Copyright is a legal right created by the law of a country, that grants the creator of an
original work exclusive rights to its use and distribution, usually for a limited time,
with the intention of enabling the creator to receive compensation for their intellectual
effort.
Copyright law originated in the United Kingdom from a concept of common law; the Statute of Anne
1709. It became statutory with the passing of the Copyright Act 1911. The current act is the Copyright,
Designs and Patents Act 1988.
• The risks of copyright AIR magazine could face would be the logo being potentially used or involved
in other sources without permission.
It could also have its interviews used or ‘stolen’ without permission.
http://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law
http://www.copyright.com.au/memebers/claim-payments/are-you-entitled-to-claim/staff-
journalists
Copyright is important to creators like writers and artists as well as those such as publishers that own rights, as it
provides them with a legal right of ownership of the work that they produce. This means that creators of an
original piece of work can have some control over how it is used, which is not only fair but necessary for them to
make a living from their talent and efforts. When they have the means to make a living from their work then they
can continue to invest their time, and, in the case of publishers, their money into the production of new work.
73. Watermark protection
• The first step is to ensure that your photos are copyrighted.
Fortunately, in most countries this happens automatically when the
photo is created, including in the US, UK, EU and Canada. No action
is required on your part, and you will have all necessary legal rights to
recover any lost fees from unauthorized use.
• Photo Watermarks. These are a good way to make it clear that you
are serious about copyright protection. They also make it more likely
that you will receive credit even when an image has been copied
without your permission.
• big problem with watermarks is that they can distract from your
image — potentially negating the reason for sharing it in the first
place. On the other hand, if the watermark is too subtle, then this also
often means it can be easily edited out. A visible watermark is
therefore only appropriate for certain types of online images, such as
demo photos sent to clients, or computer graphics intended for sale.
http://www.cambridgeincolour.com/tutorials/protect-online-photos.htm
Watermark
copyrighting
