This document discusses various terminology used in magazine design including: - Masthead - Contains the name of the magazine in a consistent typography. - Anchorage - Large text related to the main cover image to indicate the topic. - Cover lines - Text along the sides that informs readers of the contents in an eye-catching way. - Pull quote - A quote from an article used to pique reader interest. - Dateline - Date when the magazine was published. - Puffs and buzzwords - Promotional text and words meant to engage readers.

1. Magazine Terminology
By Georgia Mavraganis

2. Masthead - name of
magazine and uses same
typography every issue.
Anchorage - usually related to
main cover image. In big text to
let the reader know what it’s
about.
Puff - a promotion to engage the
readers and make them think they’re
getting something “special”.
Use of colour - main colours
are black, white and red.
Relates to the rock music
themed magazine. The blue
& yellow of the main image
contrasts this very well.
Cover lines - white colour to stand
out from dark background. Easy to
read and grabs readers attention.
Informs of the contents.

3. Pull quote - a quote pulled out of
the article to make readers
interested or highlight the topic.
Dateline - the date when
magazine was published
Typography - the font
used is the same for the
cover lines
Masthead - iconic
vogue title covered by
the main image of
Rihanna as it’s already
well known to the
public.
Buzzwords - ‘PLUS’
draws readers in & makes
them believe they’re
getting something extra.
Main image -
Rihanna is the main
image, highlights the
genre of the
magazine easier
(fashion)
Plain compared to other magazines
as Vogue is quite well-known and
famous & does not need to be as
eye-catching.

4. Puffs - Sticker that catched
reader’s eye’.
Strapline - slogan of the
magazine, attracts
readers to believe that
it’s popular.
Top strip - further
information of what’s in the
magazine.
cover lines - usually placed along
the right and/or left sides of the
magazine, in this case at the
bottom.

5. Strapline - slogan of the magazine
to attract readers. “Where legends
come to life”.
Top Strip - an ad at the top of the
cover usually promoting a product
related to the genre of the magazine
Main Image - A man on a
motorcycle, implies the target
audience for this magazine
being people interested in
motorcycles.
Barcode - Used to scan and
buy the magazine. Small and
discreet.
Puff - “New look” unusual here
because the price of the magazine
or issue number is usually placed
there to catch the reader’s eye.