AS Media Music Magazine Project ( Evaluation 1 )

2. About U Magazine:
U Magazine is a commercial mainstream music
magazine and therefore I followed most of the
conventions of a magazine in order to sell my
product successfully to my target audience.

3. Magazine Masthead
I designed a bold and striking masthead to ensure that it is distinguishable
and easily remembered by my target audience. I also chose “U” as my
magazine title which only consist of one letter so that it is catchy.
My Masthead NME and Q Magazine Masthead
I referred to „Q‟ Magazine and „NME‟ Magazine Masthead to create my
magazine masthead. I followed „Q‟ magazine‟s example of using one letter
as the magazine title because it is catchy whereas I followed „NME‟
magazine‟s example of having a bold masthead.

4. Cover Image
The model on the front cover of „U‟ magazine has a strong, direct eye
contact towards the reader. Most magazines have a cover image that has a
strong eye contact so that it immediately catches a reader‟s attention.
Examples :
( Cover Image with Strong Eye Contact )
My Music Magazine

5. Magazine Layout
As my magazine is a commercial music magazine, I
followed the conventions of a magazine cover
design. My masthead is placed on the top left of
the magazine, I also placed the featured articles on
the third left column to make it noticeable on the
cover of the magazine.
„Q‟ Magazine also uses the same
magazine conventions such as placing
the masthead on the top left and most of
the featured articles on the third left
column of the magazine.

6. The magazine features mostly pop/mainstream artists my target audience
are interested in based on the survey research that I have done previously.
By doing so, it could increase the sale of the magazine as the magazine
would appeal towards my target audience. A few examples of the
pop/mainstream artists are:
Magazine Content
Avicii
Justin
Timberlake
Katy Perry
Taylor Swift