1. Lauren Statter
Q Magazine Contents Page Analysis
Target Audience- The target audience for Q magazine is clearly for older people who are aged 25 and over.
This is clearly highlighted through the layout of the page as it is very organised, is not over the top with
colour and has a neat structure.
House Style- Throughout the magazine the colours that are used are red, white and black. The red stands out
against the white background> These colours give the magazine a calm and sophisticated which is done for
the audience
Design Balance- The contents page is informally balanced. This is because the photo of Adele is much larger
than the writing on the left hand side explaining what is inside the magazine.
Gutenberg Design Principle- The reader's eyes are first drawn to the top left hand corner of the page which
is known as the primary optical area. In the contents page the readers eyes are drawn to the name of the
magazine and what is on this page which is the Contents The readers eyes drift to the bottom right corner
where another story is being highlighted. In the left hand corner known as the weak fallow area, the
magazine mentions less important information as this is the last place that the reader will look.
Imagery- There is only two images on the contents page this adds to the target audience of older people as it
keeps it simple and neat. The image of Adele takes up most of the page to emphasis she is the top story in the
magazine. The image in the bottom right hand corner indicates some sort of significance to the magazine.
The colours are constant throughout all of Q magazines so the audience recognise what magazine they are
reading.
2. Lauren Statter
Target Audience- The target audience for NME magazine is more males than females as the genre of the
magazine is largely associated with rock, alternative and indie music. The colours of the magazine are
mainly black with some red and white. The black emphasises the magazine is mainly aimed at boy teenagers
as it has a sort of edgy look to it.
House Style- The house style of the magazine are the colours black, white and red. The layout of the
contents page in almost every NME magazine is the same so the reader knows exactly where to look for the
top story of the week.
Design Balance- This contents page is informally balanced as there is a big photo in the middle of the page
and the columns are not all the same width. This is because the photo is the top story of the week so it is
made bigger to highlight its importance. The writing on the right hand column shows the other stories inside
the magazine.
Gutenberg Design Principle- The reader's eyes are first drawn to the top left hand corner of the page which
is known as the primary optical area. In the contents page the readers eyes are drawn to the name of the
magazine and what is on this page which is the Contents The readers eyes drift to the bottom right corner
where extra information is being shown.. In the left hand corner the magazine mentions less important
information as it is an advertisement.
Imagery-There is only one main image on this page to indicate the importance of the story and for the
reader;s eyes to immediately by drawn towards it The layout of the magazine is a bit all over the place as a
lot of stories are being shown on the right hand side which adds to the target audience of the magazine
Q and NME magazines have very different styles because they have different target audience and
the magazines tell stories about different genres of music.
NME is a relatively cheap magazine just costing £2.20. it is also issued weekly. This magazine is
aimed at boy teenagers. We can tell this because it has advertisements for boys inside it.
3. Lauren Statter
Q and NME have some similarities as well because there contents pages are both informally
balance and they both have the same colour scheme of red, black and white as these colours clearly
standout against each other. Another similarity of these two magazines is that they are round about
the same price as NME magazine costs £2.20 whereas a Q magazine costs £3.
Differences between these magazines are they are aimed at different people and are based on different
genres. Another difference is that NME is releases a new issue every week whereas Q magazine only
release12 issues throughout the year. These two magazines are different in their layouts as NME has a lot
more information on their contents page whereas Q are much more neat and simple in their layout and it does
not look overcrowded with information like NME does.
