1. 120.04.15
Wesford University
Geneva, 9th
April 2015
Daniel Stanislaus Martel
Private Sector Development and SME Development Policy Advisor
Ministry of Commerce and Industries (MoCI) of Afghanistan
Doing Business in Risky Areas

2. Doing Business in Risky Areas
Geneva, 9th
April 2015
Welcome
Business in Risky Areas?
What is Business?
What are Risky Areas?
Why Business in Risky Areas?
How doing Business in Risky Areas?
220.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor

3. Doing Business in Risky Areas
Geneva, 9th
April 2015
Purpose of our Conference
After this conference, you will be able to…
… identify needs in Risky Areas
… track opportunities in Risky Areas
… see Business Cases in Risky Areas
… assess Business Cases in Risky Areas
320.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor

4. Doing Business in Risky Areas
Geneva, 9th
April 2015
What is Business?
420.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor
Source: Elaborated by author based on Kemp (2006) and Binyet (2011)
Life Time
SelfActualization
Project of Life Vision
Obstacle
Opportunity
Threat
Obstacle
Your
Solution
Your
Solution
Your
Solution
Your
Solution

5. Doing Business in Risky Areas
Geneva, 9th
April 2015
What are Risky Areas?
520.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor
Source: U.S. Department of Foreign Affairs

6. Doing Business in Risky Areas
Geneva, 9th
April 2015
Why are there Risky Areas?
620.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor
Source: targetmap.com

7. Doing Business in Risky Areas
Geneva, 9th
April 2015
Where are the Risky Areas?
720.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor
Source: dnb-nederland.nl

8. Doing Business in Risky Areas
Geneva, 9th
April 2015
Business and Risky Areas
Author based on Talbot (2009), p.35
8
RisksforBusiness
Planning
Individual and collective assets
Residual Risk
 S + W
 O + T
Preparedness
 Constructive doubt
 Monitoring
 Early Warning
 Responsive capacity
Contingency Planning and Risk Management
Response Recovery
Disaster
Corrective
Learning
Risky Area
Threat Preparedness Crisis Management

9. Doing Business in Risky Areas
Geneva, 9th
April 2015
Risky Areas – Areas for Profit?
920.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor
Source: Elaborated by author
Helping the
people in need
Altruistic Aid Agencies? Profit Seeking Businesses?
Profits from the
pain of victims
Corrupting
government
Big salaries and
overheads
No real interest
in helping
Risky Area
Both together
Enabling
government
Adequate salaries
efficient
Dedicated to
helping







 
 

10. Doing Business in Risky Areas
Geneva, 9th
April 2015
Why doing Business in Risky Areas?
1020.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor
Source: Elaborated by author
Macro-Economic Development
BusinessActivities
Economic
Growth
Incident
Chaos
Destruction
Incapacitation
Ensure Survival
Stabilize
Risky Area
Enable
Recon-
struction
Recon-
struct the
Risky
AreaRe-
establish
Basics
Relaunch
economy
Favour
Economic
Diversifi-
cation
and
Speciali-
zation
Econom
ic
Growth

11. Doing Business in Risky Areas
Geneva, 9th
April 2015
Why Business in Risky Areas?
Source: Elaborated by author based on Cedarthree (2006) and interviews in Afghanistan
11
Opportunities for Business
RiskforBusinessHighLow
Specialized Generic
Phase Typical Challenges for Risky Area
Chaos
Stabilization
Remedy
Reconstruction
Economic
Development
Economic
Growth
Security
Logistics
Telecom
Shelter
Water/Food
Gvmt. Advising
Compounds
Impex
Media/Bizcom
Office ITInfrastructure Capdev Bizdev FDI Promo

12. Doing Business in Risky Areas
Geneva, 9th
April 2015
How doing Business in Risky Areas?
Source: Elaborated by author based on Cedarthree (2006) and interviews in Afghanistan
12
Opportunities for Business
RiskforBusinessHighLow
Specialized Generic
Phase Typical
Business Foci
Chaos
Stabilization
Remedy
Reconstruction
Economic
Development
Economic
Growth
Typical Strategies
Backing Aid
Agencies
Ensuring
framework
Ensuring
take off
Building
Capabilities
Assisting
rising higher
Becoming part
of economy
Being ready
Move in
Adapt to context
Shape programs Create opportunities
Recommended
Attitude
Business Ethics

13. Doing Business in Risky Areas
Geneva, 9th
April 2015
How succeeding Business in Risky Areas?
Source: Elaborated by author based on Cedarthree (2006) and interviews in Afghanistan
13
Evolutionary Stage of targeted Risky Area
MarketDominance
Chaos
after Event
Stabilization
for Help
Remedy
Reconstruction
Economic
Development
Economic
Growth
Number of
Entrants
Number of
Competitors
ExpectableBenefit
Volume ofProfit
HighLow

14. Doing Business in Risky Areas
Geneva, 9th
April 2015
How succeeding Your Business in Risky Areas?
Source: Inspired by author from Binyet (2011) and Pinto (2010)
14
Plan Do Check Act
 Business
Plan
 Business
Model
 Objectives
 Risk
Awareness
 Security
 Logistics
 Contacts
 Partners
 Risk Mgmt.
 Business
Ethics
 Due
Diligence
 TQM
 ControllingI
Impact
Analysis
 Customer
Feedback
 Reporting
 Root Cause
Analysis
 Procedural
updates
 Paradigm
change
 Change Mg.

15. Doing Business in Risky Areas
Geneva, 9th
April 2015
How doing Your Business in Risky Areas?
1520.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor
Plan
DoCheck
Act
Today
Tomorrow
Source: Author based on Binyet (2011) and Pinto (2010)
Strategic
Management
Operational
Management
Project/Mission
Management
Y O U

16. Doing Business in Risky Areas
Geneva, 9th
April 2015
Conclusions
Doing Business in Risky Areas means…
Multiple needs
Many opportunities to respond to them
Few competitors
Early mover’s advantage
Opportunity to shape area
1620.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor

17. Doing Business in Risky Areas
Geneva, 9th
April 2015
 “?”
“!!”
Dr. Daniel Stanislaus Martel
CTAP Advisor 1720.04.15

18. Doing Business in Risky Areas
Geneva, 9th
April 2015
It was great working with you!
Looking forward to next time!
Daniel Stanislaus Martel
Private Sector Development Policy Advisor
Capacity Developer
dmartel@bluewin.ch
1820.04.15
Dr. Daniel Stanislaus Martel
CTAP Advisor