Chapter 1 What is Public Relations?

14,962 views

Published on

Slides to accompany a discussion about Chapter 1 in Wilcox & Cameron's Public Relations: Strategies & Tactics, 9th ed.

Published in: Education
1 Comment
4 Likes
Statistics
Notes
  • Buy secret stuffs from www.yesapp.co with amazing low prices.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
14,962
On SlideShare
0
From Embeds
0
Number of Embeds
306
Actions
Shares
0
Downloads
511
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

Chapter 1 What is Public Relations?

  1. 1. Copyright © Allyn and Bacon 2009<br />1<br />C<br />H<br />A<br />P<br />T<br />E<br />R<br />What is Public Relations?<br />
  2. 2. Questions on Assignments<br />Check syllabus <br />Check Public Relations Matters blog<br />Click the category of COMM 2322 Spring 2011<br />Check with a classmate<br />THEN . . .<br />Check with me<br />Copyright © Allyn and Bacon 2009<br />
  3. 3. Topics Covered in Chapter 1<br />Challenges<br />Public relations as Process: RACE<br />Other terms for public relations<br />The components of public relations<br />Public relations and journalism<br />Public relations and advertising<br />Public relations supports marketing<br />An integrated perspective<br />Careers in public relations<br />The value of public relations<br />Copyright © Allyn and Bacon 2009<br />
  4. 4. What IS public relations?<br />Your own definition<br />Share definitions with group<br />Similarities & differences?<br />Copyright © Allyn and Bacon 2009<br />
  5. 5. Definitions of Public Relations<br />A variety of definitions exists for public relations. <br />It is not necessary to memorize any particular definition.<br />The following key words frame most definitions:<br />Deliberate<br />Planned<br />Performance<br />Public interest<br />Two-way communication<br />Management function<br />Copyright © Allyn and Bacon 2009<br />
  6. 6. The PR Professional of the Future<br />Copyright © Allyn and Bacon 2009<br />
  7. 7. Challenges<br />Challenges<br />PR is multifaceted<br />Necessary Skills<br />Written and Interpersonal communication<br />Research<br />Negotiation<br />Creativity<br />Logistics<br />Facilitation<br />Problem Solving<br />Copyright © Allyn and Bacon 2009<br />
  8. 8. Public Relations as Process: R.A.C.E.<br />Copyright © Allyn and Bacon 2009<br />
  9. 9. The Components of Public Relations<br />Counseling<br />Research<br />Media relations<br />Publicity<br />Employee/Member relations<br />Community relations<br />Public affairs<br />Government affairs<br />Issues management<br />Financial relations<br />Industry relations<br />Development/Fundraising<br />Multicultural relations/Workplace Diversity<br />Special events<br />Marketing communications<br />Copyright © Allyn and Bacon 2009<br />
  10. 10. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Public Relations Faculty<br />Southeastern University<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bbnixon@seuniversity.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blog: publicrelationsmatters.com<br />

×