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PUBLIC RELATION
        Kashish Gupta
       BJMC 4th semester
        ENROLLMENT No.-




MAHARAJA AGRASEN INSTITUTE OF
    MANAGEMENT STUDIES
WHAT IS PUBLIC RELATION?


"Public Relations is a management function
 which tabulates public attitudes, defines
the policies, procedures and interest of an
   organization followed by executing a
     program of action to earn public
     understanding and acceptance. "
NATURE



Public relations is the art and science of managing
communication between an organization and its key
constituents to build, manage, and sustain its
positive image.
PUBLIC RELATION INVOLVES-
1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an
organization's procedures and policy regarding
communication with its publics.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two
way communication process.
5. Fostering a positive relationship between an
organization and its public constituents.
OBJECTIVE


•Public relations provides an organization or individual
exposure to their audiences using topics of public interest
and news items that do not require direct payment.
• The aim is often to persuade the
public, investors, partners, employees and other
stakeholders to maintain a certain point of view about the
company, its leadership, products or of political decisions.
• Common activities include speaking at
conferences, winning industry awards, working with the
press, and employee communication.
•It provides relevant information on planning technical
and organizational developments, inventions and their
potential utilization, etc.
•The scope of public relation is wide and also include
political field. Entrepreneurs, teachers, political
leaders, social workers, religions, leaders are all
involved in public relations day in and day out.
•In business public relation is tool of management
like marketing, production and finance. It is
investing and creating asset for an organization
which is finally reflected in improved performance
profitability, and growth of the organization.

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Public relation.ppt

  • 1. PUBLIC RELATION Kashish Gupta BJMC 4th semester ENROLLMENT No.- MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
  • 2. WHAT IS PUBLIC RELATION? "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. "
  • 3. NATURE Public relations is the art and science of managing communication between an organization and its key constituents to build, manage, and sustain its positive image.
  • 4. PUBLIC RELATION INVOLVES- 1. Evaluation of public attitudes and opinions. 2. Formulation and implementation of an organization's procedures and policy regarding communication with its publics. 3. Coordination of communications programs. 4. Developing rapport and good-will through a two way communication process. 5. Fostering a positive relationship between an organization and its public constituents.
  • 5. OBJECTIVE •Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. • The aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions. • Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
  • 6. •It provides relevant information on planning technical and organizational developments, inventions and their potential utilization, etc. •The scope of public relation is wide and also include political field. Entrepreneurs, teachers, political leaders, social workers, religions, leaders are all involved in public relations day in and day out. •In business public relation is tool of management like marketing, production and finance. It is investing and creating asset for an organization which is finally reflected in improved performance profitability, and growth of the organization.
  • 7. SCOPE •Public relation is a window of the corporation through which management can monitor external changes • We find regular conflicts between employer-employee consumer-manufacturer, management- shareholders, citizens-government and so on due to misconception and misunderstandings. These are generally the major challenges where public relation practitioners can play a crucial role. They should get to know the psychology of the public mind and acquire skill in solving and also avoiding such conflicts
  • 8. Other public relations activities include: •Publicity events •Books and other writings •Collateral literature, both offline and online •Direct communication •Blogs •Social media and social networks
  • 9. FUNCTIONS 1. Community Relations- Organizations can implement various programs to improve community relations on a regular or even ongoing basis. So, clearly, one of the major functions of public relations is to bridge the business/community gap. When organizations support activities and programs that improve quality of life in their communities their image and reputation will be enhanced.
  • 10. 2. Employee Relations- The most important resource that a company has are its employees and the customer service they provide. The functions of public relations in regards to the company’s employees is the maintenance of employee goodwill. The image and reputation of a company among its employees is also another responsibility of public relations in its function of employee relations.
  • 11. 3. Product Public Relations- •When new products are introduced to the market the role that public relations plays is crucial for creating awareness and differentiating the product in the public’s eyes from other similar products. When existing products need a push public relations is often called on the improve product visibility.
  • 12. 4. Financial Relations- This function involves communication with the wide variety of individuals and groups that the company deals with in the course of its operations. This includes the stockholders and investors but is not limited to them. Financial analysts and potential investors have to be informed about the company’s finances. A well planned and executed financial relations campaign can increase the value of the company’s stock because of improved image and reputation. This improved image can also make it easier to gather additional capital.