7 Things Churches Need to Know About Social Media Now


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Slides to accompany a presentation for the Savannah Presbytery's Leadership Development Conference in February 2012.

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  • Photo Credit: http://www.flickr.com/photos/lwr/26536309/sizes/l/in/photostream/
  • Feel free to live tweet this presentation (if you’re attending live).
  • If someone Googles your name or the name of your church, where will she find you online? [twitter] If someone Googles your name or the name of your church, where will she find you online? [/twitter]
  • We need to rid ourselves of the assumption that social media is just a bunch of cat videos, like this one.Video: http://www.youtube.com/watch?v=X3iFhLdWjqc[twitter] Is social media more than cat videos (like this one http://www.youtube.com/watch?v=X3iFhLdWjqc)? I say yes.[/twitter]
  • Social media is far more than just cat videos!Video: http://www.youtube.com/watch?v=X3iFhLdWjqc
  • So let’s get started on the 7 things that churches need to know about social media. Photo Credit: http://www.flickr.com/photos/lwr/3959625529/in/photostream/[twitter] So let’s get started on the 7 things that churches need to know about social media.[/twitter]
  • See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/[twitter] First, what the heck is social media? Watch this Socialnomics video by @equalmanhttp://www.youtube.com/watch?v=fpMZbT1tx2o [/twitter]
  • Photo Credit: http://www.flickr.com/photos/scottsnure/352145621/sizes/l/in/photostream/
  • Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/[twitter]Second, find out where your church members and colleagues are in the social media world. [/twitter]
  • Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/[twitter]Third, before barging into on ongoing conversation online, listen first). [/twitter]
  • Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/Photo Credit: Global Player, http://www.flickr.com/photos/azparrot/5963149744/in/photostream/[twitter]Fourth, then you can start to chime in and collaborate with folks. [/twitter]
  • Photo Credit:http://www.flickr.com/photos/jdawg/484678361/in/photostream/[twitter]Fifth, social media can enhance fellowship among members. [/twitter]
  • Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/[twitter]Sixth, be paranoid, just a little. Remember that snippets of your social media may be taken out of context at times. [/twitter]
  • [twitter]Seventh, stay curious! Social media changes ALL the time. [/twitter]Photo Credit: Curious, http://www.flickr.com/photos/andy_bernay-roman/253298486/in/photostream/Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  • [twitter]Now, I have three challenges for you. [/twitter]
  • [twitter]One, read Groundswell (http://amzn.to/qH8DCs) by @charleneli and @jbernoff now. [/twitter]
  • [twitter]Two, join @LinkedIn now. I’ve made numerous professional contacts for myself there. [/twitter]
  • [twitter]Three, create a social media policy using something like http://socialmedia.policytool.net/. Many churches already have them in place. [/twitter]
  • Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • Photo Credit: http://www.flickr.com/photos/richardaustin/2085854939/sizes/o/
  • Image Credit: http://mintees.com/tees/332265-nostalgia
  • Image Credit:http://www.flickr.com/photos/seryo/2844838604/in/photostream/
  • [twitter]What’s the ONE thing you’re taking away from this session on 7 Things Profs Need to Know about Social Media Now? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.
  • 7 Things Churches Need to Know About Social Media Now

    1. 1. Now. Prepared forBarbara B. NixonAssistant Professor :: Southeastern University
    2. 2. #SavPby @BarbaraNixon
    3. 3. Your Name Here
    4. 4. Social Media = Cat Videos?
    5. 5. Social Media Cat Videos
    6. 6. What the heck IS social media?
    7. 7. AQuickSurvey
    8. 8. Discover whereyour churchmembers &community are online
    9. 9. Enhance fellowship
    10. 10. Be paranoid.* *Just a little.
    11. 11. Staycurious.
    12. 12. ThreeChallenges
    13. 13. Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies – Charlene Li & Josh Bernoff
    14. 14. Join. This. Now.
    15. 15. Develop. This. Now.SocialMediaPolicy
    16. 16. For links to slides & sitesmentioned today, seebit.ly/bbnspldc
    17. 17. 1. Understand what social media is2. Discover where your church members & community are online3. Listen first4. Then chime in5. Enhance fellowship6. Be paranoid (just a little)7. Stay curious
    18. 18. The ONE thing
    19. 19. C ONTACT M EBarbara B. Nixon, Ph.D. (ABD)Assistant Professor, Communication DepartmentSoutheastern UniversityLife Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@auburnalum.org Twitter: barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com