PR 101 for the Overwhelmed


Published on

Slides to accompany a discussion on "PR 101 for the Overwhelmed" for the PC(USA) Big Tent 2011 conference.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • [twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at[/twitter] Image Credit:
  • Feel free to live tweet this presentation (if you’re attending live).
  • Image Credit:
  • Image Credit:
  • YouTube Video: “Carp Attack”
  • Image Credit:
  • Image Credit:
  • Image Credit:
  • [twitter] PR 101:: Key 1: Set objectives. Without objectives, you’re just doing “stuff.” [/twitter] Image Credit:
  • [twitter] PR 101::Key 2: Create calendars (editorial, event, publicity, etc.) [/twitter] Editorial (for newsletter, website, etc.)Event & Publicity in general
  • [twitter] PR 101:: Key 3: Use (free) apps / software when possible (Google Apps, [/twitter] Use software and apps when possible, rather than manual trackingExamplesGoogle Documents / Forms for gathering data / Calendar / etc.Poll Everywhere ( Office TemplatesImage Credit:
  • [twitter] PR 101:: Key 4: Don’t reinvent the wheel. See what other churches are doing. Imitate IF it makes sense [/twitter] See what other churches are doing. Replicate IF it makes sense – rather than starting from scratch.Image Credit: Cake Cats:
  • [twitter] PR 101:: Key 5: Ask for help . . . The more specific you are with your help request, the more likely you are to get volunteers.[/twitter] The more specific you are with your help request, the more likely you are to get volunteers.Maintain a list of your needs.Make a list NOW of three specific PR-related things you could use help with. Who could you ask to help?Image Credit:
  • [twitter] PR 101:: Key 6: Keep current (both your publications & yourself) [/twitter] Two things to keep current: - Your publications (website, etc.) - Yourself (on topics & trends in PR)Image Credit:
  • [twitter] PR 101:: Key 7: Count what matters. [/twitter] What kinds of things should you be counting? (brainstorm)“What if the church marketed like Starbucks” video: Image Credit:
  • Image Credit:
  • [twitter] PR 101:: Bonus Key: Conduct CSI – Campaign Success Investigation – while things are fresh in your memory [/twitter] Sounds grisly, but what I mean here is after each event (etc.), do a “post mortem.” Deconstruct what you’ve done while it’s fresh in your memory."Those who cannot remember the past are condemned to repeat it“ – George Santayana
  • Image Credit:
  • Image Credit:
  • [twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.
  • [twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at[/twitter]
  • PR 101 for the Overwhelmed

    1. 1. PR<br />for the<br />Overwhelmed<br />Presented by <br />Barbara B. Nixon, Ph.D.(ABD)<br />
    2. 2. #bigtent11<br />@BarbaraNixon<br />
    3. 3. Is this how you feel at work?<br />
    4. 4. Or is your role more like this?<br />
    5. 5. Or maybe even like THIS?<br />
    6. 6. What in the heck IS public relations?<br />
    7. 7. Examples of Church PR<br />
    8. 8. Keys to managing<br /> &measuring your church’s PR efforts<br />
    9. 9. Setobjectives<br />
    10. 10. Create Calendars<br />
    11. 11. Use Apps<br />
    12. 12. Reinvent the Wheel<br />Don’t<br />
    13. 13. Ask for help*<br />*very specific help<br />
    14. 14. Keep Current<br />
    15. 15. Count What Matters<br />
    16. 16.
    17. 17. campaign success<br />
    18. 18.
    19. 19. Keys<br />Set Objectives<br />Create Calendars<br />Use Apps<br />Don’t Reinvent Wheel<br />Ask for Help<br />Keep Current<br />Count What Matters<br />Bonus: Conduct CSI<br />
    20. 20. The ONE thing<br />
    21. 21. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Elder, PC(USA)<br />Interim Chair, Dept. of Communication<br />Assistant Professor of Public Relations<br />Southeastern University<br />Member of Florida Public Relations Association<br />Life Member & Past President of the International Listening Association<br />E-mail:<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blogs:<br />