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This will give the scope of Public Relation.

Published in: Business, Technology


  1. 1. Public Relations Presented by Tarun Arya
  2. 2. Public Relations <ul><li>The function of Public Relations is To create a climate of mutual understanding between an organization and its public and manage the organization's reputation. </li></ul><ul><li>Public relations involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. </li></ul>
  3. 3. Public Relations Functions <ul><li>Press relations or press agency </li></ul><ul><li>Product publicity </li></ul><ul><li>Public affairs </li></ul><ul><li>Lobbying </li></ul><ul><li>Investor relations </li></ul><ul><li>Development </li></ul>
  4. 4. Public Relations Tools <ul><li>News </li></ul><ul><li>Speeches </li></ul><ul><li>Special events </li></ul><ul><li>Buzz marketing </li></ul><ul><li>Mobile marketing </li></ul><ul><li>Written materials </li></ul><ul><li>Audiovisual materials </li></ul><ul><li>Corporate identity materials </li></ul><ul><li>Public service activities </li></ul><ul><li>Company Web site </li></ul>
  5. 5. How? <ul><li>PR Looks at the public’s image of the Organization. </li></ul><ul><li>It Builds a strategy to ensure that image is successful. </li></ul>
  6. 6. PR Officer Activities include <ul><li>Program planning </li></ul><ul><li>Writing, editing, press releases, mission statements, brochures </li></ul><ul><li>Media relations </li></ul><ul><li>Corporate identity </li></ul><ul><li>Production – brochures, videos </li></ul><ul><li>Special events profile </li></ul><ul><li>Research and evaluation </li></ul>
  7. 7. Skills Needed <ul><li>Motivate and influence others </li></ul><ul><li>Communicate effectively with individuals and groups </li></ul><ul><li>Awareness of changing public perceptions </li></ul><ul><li>Plan, organize, co-ordinate tasks </li></ul><ul><li>Monitor, follow-up </li></ul><ul><li>Write and edit press releases and reports </li></ul>
  8. 8. PR Related Areas <ul><li>Many people with PR training move into : </li></ul><ul><ul><li>Broadcasting </li></ul></ul><ul><ul><li>Journalism </li></ul></ul><ul><ul><li>Event Management </li></ul></ul><ul><ul><li>Tourism </li></ul></ul>
  9. 9. Public Relations and Marketing <ul><li>Marketing is analysis, planning, implementation, and control of carefully formulated programs based on consumer research. It is concerned with services and products. It tells us about what people want and need. </li></ul><ul><li>Public relations is concerned about images and works to improve people’s opinions of programs or company. </li></ul>