Dialogue

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Dialogue

  1. 1. November 11, 2009<br />2010 Trends for Brand Marketers <br />
  2. 2. Did You Know 4.0<br />
  3. 3. GH Dialogue<br />
  4. 4. Key Social Media Focus Areas for 2010<br />Crisis communications<br />Reputation management<br />Online engagementcustomer relationship management<br />Public and customer Education<br />Brand building <br />
  5. 5. Crisis Communications<br />Online brand monitoring becoming increasingly important <br />Coordinated response using both traditional and social media essential<br />Leverage all available tools and platforms to respond to crisis<br />YouTube/video<br />Twitter<br />Blogs/online media<br />Corporate Web Site<br />SEO<br />
  6. 6. Reputation Management<br /><ul><li>An ongoing process; take an active role in shaping reputation
  7. 7. Publish content and build relationships
  8. 8. Online reputation management requires comprehensive team
  9. 9. Prepare advisory group; single out individuals to serve as message bearers
  10. 10. Provide social media response training</li></li></ul><li>Creating Buzz: Online Engagement<br />7 Key Ingredients<br />Put real people first<br />Help create connections<br />Be relevant<br />Solve a problem<br />Simplicity works<br />Be entertaining!<br />
  11. 11. Viral Videos<br />
  12. 12. Online Customer Relationship Management<br /><ul><li>Social media engages customers online throughcustomer interaction and community
  13. 13. Gain insight and feedback directly from customers in real time
  14. 14. Customer service and PR/marketing boundaries continue to blur online
  15. 15. Software platforms and tools from Salesforce.com to Microsoft beginning to bridge the gap between CRM and marketing/PR</li></li></ul><li>Public Education and Corporate Social Responsibility<br />Go beyond advertising to provide deep content<br />Shape opinions/behavior through persuasive communications<br />Provide resources and tools to help change behavior<br />Use real people and real data<br />Create two-way dialogue for interaction and engagement<br />
  16. 16. Brand Building: Innovation and Engagement<br />

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