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The concept of Branding

clear idea of Branding

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The concept of Branding

  1. 1. BRANDING <ul><li>INTRODUCTION . </li></ul><ul><li>BRANDING IS A MAJOR TASK IN MARKETING.IN MARKETING A BRAND NAME IS MAJOR SELLING TOOL AND ONE OF THE MOST IMPORTANT COMPONENT OF THE “TOTAL PRODUCT PERSONALITY”. </li></ul>
  2. 2. BRANDING <ul><li>INTRODUCTION . </li></ul><ul><li>WE ARE LIVING IN AN AGE OF BRANDS.THESE DAYS NO CONSUMER ASKS FOR JUST TOOTHPASTE,HE SPECIALLY ASKS FOR COLGATE OR CLOSE UP. </li></ul>
  3. 3. BRANDING <ul><li>OBJECTIVES . </li></ul><ul><li>IDENTIFICATION OF PRODUCT. </li></ul><ul><li>INCREASING COMPETITION. </li></ul><ul><li>NEED FOR ADVERTISING AND PUBLICITY. </li></ul><ul><li>CREATES DEMAND IN THE MARKET. </li></ul>
  4. 4. BRANDING <ul><li>DEFINITION . </li></ul>A NAME,TERM,SYMBOL,DESIGN OR COMBINATION OF THEM.WHICH IS INTENDED TO IDENTIFY GOODS AND SERVICES OF ONE SELLER AND TO DIFFERENTIATE THEM FROM THOSE OF THE COMPETITORS.
  5. 5. BRANDING <ul><li>MAIN TASKS IN MANAGING BRANDS. </li></ul><ul><li>SELECTING BRAND NAME AND LOGO. </li></ul><ul><li>DIFFERENTIATION. </li></ul><ul><li>POSITIONING THE BRAND. </li></ul>
  6. 6. BRANDING <ul><li>MAIN TASKS IN MANAGING BRANDS. </li></ul>4.PROVIDING THE RIGHT DISTRIBUTION AND PROMOTION SUPPORT. 5.KEEPING THE BRAND LIVE AND ACTIVE.
  7. 7. BRANDING <ul><li>SIGNIFICANCE. </li></ul><ul><li>CONTROL OVER THE MARKET. </li></ul><ul><li>INTRODUCING NEW ITEM EASILY. </li></ul><ul><li>BUILDING IMAGE. </li></ul><ul><li>ESTABLISHING THE PRICE. </li></ul>
  8. 8. THANKS

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