Five things to keep in mind when explaining complex concepts

1. EXPLAINING
COMPLEX STUFF
SO PEOPLE UNDERSTAND IT
Barbara Nixon & Brad Bock
Shiloh Technologies

2. TRIVIA
kosher
vegan
12 flowers
90 ridges
born in 1912
round
best selling cookie brand of 21st century

3. HOW TO EAT AN OREO

4. 3 TYPES OF OREO EATERS
Biters
Twisters
Dunkers

5. EXPLAIN JARGON.

6. JARGON
• Why do we use jargon?
• What is some jargon that is specific to our company?
• When is it okay to use jargon with customers?

7. BEGIN WITH
THE END IN MIND

8. IRST
LET THEM FAIL.
First
Attempt
In
Learning

9. CHUNK THE CONTENT.

10. READ YOUR AUDIENCE.

11. LEARNING STYLES

12. SO FAR . . .
 Explain jargon
 Begin with the end in mind
 Let them fail
 Chunk the content
 Read your audience