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The Four Step Process: Research, Planning, Implementation, Evaluation Jackie O'Neal Independent Practitioner's Alliance (I...
The Four Step Process
Research <ul><li>Create a Problem Statement to ascertain &quot;What is happening now&quot;?  </li></ul><ul><li>A problem s...
Breakdown of 6 W's and 1 H <ul><li>What is happening now? </li></ul><ul><li>What is the source of concern? </li></ul><ul><...
Research Terms: <ul><li>Primary </li></ul><ul><ul><li>Persons who are involved in some way with what is being studied </li...
Planning: 10 Step Process <ul><li>The process starts after you know what you want to accomplish and the expected outcome •...
Definition of Goals, Objectives, Strategies and Tactics <ul><li>Goal </li></ul><ul><ul><li>A desired outcome of a plan of ...
Surveys and Polls: <ul><li>You don't have to spend a fortune or go broke when designing and carrying out public relations ...
Informal methods: <ul><li>Focus groups </li></ul><ul><li>Interviews with editors and key opinion leaders </li></ul><ul><li...
Determining Sample Size: <ul><li>Bigger is better and consulting with persons who conduct research on a regular basis is a...
Excerpt from  the Summer 2008 issue of The Public Relations Strategist: &quot; Along with planning, execution and evaluati...
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Research Methods In Public Relations Practice

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All Public Relations practitioners need to be educated on research methods to further enrich their practice.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Research Methods In Public Relations Practice

  1. 1. The Four Step Process: Research, Planning, Implementation, Evaluation Jackie O'Neal Independent Practitioner's Alliance (IPA member) O'Neal Media Group
  2. 2. The Four Step Process
  3. 3. Research <ul><li>Create a Problem Statement to ascertain &quot;What is happening now&quot;? </li></ul><ul><li>A problem statement consists of a description of the problem encapsulated in a brief paragraph. </li></ul><ul><li>Written in present tense </li></ul><ul><li>Describe the situation in specific and measurable terms. </li></ul>
  4. 4. Breakdown of 6 W's and 1 H <ul><li>What is happening now? </li></ul><ul><li>What is the source of concern? </li></ul><ul><li>Where is this problem? </li></ul><ul><li>When is it a source of concern? </li></ul><ul><li>Who does it involve or affect? </li></ul><ul><li>How are they involved or affected? </li></ul><ul><li>Why does it concern the organizations and its publics? </li></ul>
  5. 5. Research Terms: <ul><li>Primary </li></ul><ul><ul><li>Persons who are involved in some way with what is being studied </li></ul></ul><ul><li>Secondary </li></ul><ul><ul><li>Sources include books, articles and journals </li></ul></ul><ul><li>Formal </li></ul><ul><ul><li>Qualitative and quantitative (Qualitative includes historical and legal research-informative but not measurable) whereas, quantitative includes experimental research done in a lab, or survey research done in the field. It produces measurable results. </li></ul></ul><ul><li>Informal </li></ul><ul><li>Scientific Method </li></ul><ul><ul><li>(Formulating a Hypothesis, Testing and Revising) </li></ul></ul><ul><ul><ul><li>Need to have an understanding of the pros and cons of each </li></ul></ul></ul>
  6. 6. Planning: 10 Step Process <ul><li>The process starts after you know what you want to accomplish and the expected outcome •       Overall Goals •       Target Audiences and Publics •       Objectives For Those Audiences •       Strategies •       Tactics •       Activities •       Evaluation •       Materials •       Budget Items •       Timetable and Task List </li></ul>
  7. 7. Definition of Goals, Objectives, Strategies and Tactics <ul><li>Goal </li></ul><ul><ul><li>A desired outcome of a plan of action </li></ul></ul><ul><li>Objectives </li></ul><ul><ul><li>Milestones that measure progress toward achievement of a goal –need a percentage, or some other measurable outcome, behavioral outcome, a public, and a timeframe </li></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>Well designed plan to affect outcome and not showing specific actions to achieve objectives </li></ul></ul><ul><li>Tactics </li></ul><ul><ul><li>Specific activities undertaken to implement strategies </li></ul></ul>
  8. 8. Surveys and Polls: <ul><li>You don't have to spend a fortune or go broke when designing and carrying out public relations research and measurement projects. To save money, consider piggyback studies, secondary analysis, quick-tab polls, internet surveys, or intercept interviews. Mail, fax and e-mail studies are good for some purposes. Or, do your own field research.                               -Walter K. Lindenmann, Ph.D. </li></ul>
  9. 9. Informal methods: <ul><li>Focus groups </li></ul><ul><li>Interviews with editors and key opinion leaders </li></ul><ul><li>Phone or e-mail surveys </li></ul><ul><li>Internet surveys </li></ul><ul><ul><li>Representative samples may entail contracting an outside firm in order to get reliable judgments and results. </li></ul></ul>
  10. 10. Determining Sample Size: <ul><li>Bigger is better and consulting with persons who conduct research on a regular basis is advised. </li></ul><ul><ul><li>Survey Construction: </li></ul></ul><ul><ul><ul><li>Work closely with a survey firm </li></ul></ul></ul><ul><ul><ul><li>Attempt triangulation </li></ul></ul></ul><ul><ul><ul><li>Use several methods that concentrate on answering the same questions </li></ul></ul></ul><ul><ul><ul><li>Avoid seeking information unless it is relevant to the study </li></ul></ul></ul><ul><ul><ul><li>Pre-test surveys before launching </li></ul></ul></ul>
  11. 11. Excerpt from  the Summer 2008 issue of The Public Relations Strategist: &quot; Along with planning, execution and evaluation, research is a required campaign component for all Silver Anvil entries. While web-based searches and media analyses remain among the most prevalent research techniques, about 60% of Silver Anvil campaigns also gathered input directly from target audiences.  The research was both formal and informal-proving it doesn't always require significant resources to get valuable information to effectively shape a campaign's goals, strategies and messages.&quot;                                  -Kelly Womer, APR, ABC                                   Secrets of Their Success                                   The Public Relations Strategist

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