1. The Four Step Process: Research, Planning, Implementation, Evaluation Jackie O'Neal Independent Practitioner's Alliance (IPA member) O'Neal Media Group

2. The Four Step Process

11. Excerpt from the Summer 2008 issue of The Public Relations Strategist: " Along with planning, execution and evaluation, research is a required campaign component for all Silver Anvil entries. While web-based searches and media analyses remain among the most prevalent research techniques, about 60% of Silver Anvil campaigns also gathered input directly from target audiences. The research was both formal and informal-proving it doesn't always require significant resources to get valuable information to effectively shape a campaign's goals, strategies and messages." -Kelly Womer, APR, ABC Secrets of Their Success The Public Relations Strategist