7 Things Small Businesses Need to Know About Social Media NOW


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Slides to accompany a presentation for the Students in Free Enterprise chapter at Southeastern University.

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  • Photo Credit: http://www.flickr.com/photos/lwr/26536309/sizes/l/in/photostream/
  • Feel free to live tweet this presentation (if you’re attending live).
  • Photo Credit: http://www.flickr.com/photos/scottsnure/352145621/sizes/l/in/photostream/
  • If someone Googles your name or the name of your small business, where will she find you online? [twitter] If someone Googles your name or the name of your small business, where will she find you online? [/twitter]
  • This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere. Sample Oral Instructions: Ladies and gentlemen , throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol. So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message. This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!
  • Social media is far more than just cat videos! Video: http://www.youtube.com/watch?v=X3iFhLdWjqc
  • So let’s get started on the 7 things that small business need to know about social media. Photo Credit: http://www.flickr.com/photos/lwr/3959625529/in/photostream/ [twitter] So let’s get started on the 7 things that small business need to know about social media. [/twitter]
  • [twitter] First, what the heck is social media? Watch this Socialnomics video by @equalman http://www.youtube.com/watch?v=fpMZbT1tx2o [/twitter] See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-version Photo Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
  • [twitter]Second, find out where your customers & community are in the social media world. [/twitter] Photo Credit: “Through the Telescope,” Barbara Nixon, 2005 Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
  • [twitter]Third, before barging into on ongoing conversation online, listen first. [/twitter] Photo Credit: “Listening,” Barbara Nixon, 2004 Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
  • [twitter]Fourth, then you can start to chime in and collaborate with folks. [/twitter] Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/ Photo Credit: Global Player, http://www.flickr.com/photos/azparrot/5963149744/in/photostream/
  • [twitter]Fifth, social media ain’t free, though some of the tools are. You must invest TIME, too. [/twitter] Photo Credit: http://www.flickr.com/photos/fattytuna/34358903/in/photostream/
  • [twitter]Sixth, be paranoid, just a little. Remember that snippets of your social media may be taken out of context at times. [/twitter] Photo Credit: Worried Girl, http://www.flickr.com/photos/malloreigh/132594163/in/photostream/ Photo Credit: Number 6, http://www.flickr.com/photos/lwr/3034561261/in/photostream/
  • [twitter]Seventh, stay curious! Social media changes ALL the time. [/twitter] Photo Credit: Curious, http://www.flickr.com/photos/andy_bernay-roman/253298486/in/photostream/ Photo Credit: Number 7, http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  • [twitter]Now, I have three challenges for you. [/twitter]
  • [twitter]One, read Groundswell (http://amzn.to/qH8DCs) by @charleneli and @jbernoff now. [/twitter]
  • [twitter]Two, join @LinkedIn now. I’ve made numerous professional contacts for myself there. [/twitter]
  • [twitter]Three, create a social media policy using something like http://socialmedia.policytool.net/ . Many companies already have them in place. [/twitter]
  • Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
  • For links to slides & sites mentioned today, see http:// bit.ly/seusife Photo Credit: http://www.flickr.com/photos/richardaustin/2085854939/sizes/o/
  • Image Credit: http://mintees.com/tees/332265-nostalgia
  • Image Credit: http://www.flickr.com/photos/seryo/2844838604/in/photostream/
  • [twitter]What’s the ONE thing you’re taking away from this session on 7 Things Small Businesses Need to Know about Social Media Now? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character: Curly: Do you know what the secret of life is? Curly: This. [holds up one finger] Mitch: Your finger? Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit. Mitch: But what is the “one thing?” Curly: [smiles] That’s what you have to find out.
  • 7 Things Small Businesses Need to Know About Social Media NOW

    1. 1. Barbara B. Nixon Now. Prepared forAssistant Professor :: Southeastern University
    2. 2. #SIFEseu @BarbaraNixon
    3. 3. AQuickSurvey
    4. 4. Your Small Business Name Here
    5. 5. How To Vote via TextingSend text tothis number 22333Message:18697and then your 18697response(s)
    6. 6. Social Media Cat Videos
    7. 7. Learn what social media is.
    8. 8. Discover where are yourcustomers andcommunityare online.
    9. 9. It ain’t free.
    10. 10. Be paranoid.* *Just a little.
    11. 11. Staycurious.
    12. 12. ThreeChallenges
    13. 13. Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies – Charlene Li & Josh Bernoff
    14. 14. Join. This. Now.
    15. 15. Develop. This. Now.SocialMediaPolicy
    16. 16. For links to slides & sitesmentioned today, seebit.ly/seusife
    17. 17. 1. Learn what social media is2. Discover where your customers & community are online3. Listen first4. Then chime in5. It ain’t free6. Be paranoid (just a little)7. Stay curious
    18. 18. The ONE thing
    19. 19. CONTACT MEBarbara B. Nixon, Ph.D. (ABD)Assistant Professor, Communication DepartmentSoutheastern UniversityLife Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@auburnalum.org Twitter: barbaranixon Skype: barbara.b.nixon