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Social Media: Strategies That Fell Short

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Slides to accompany Barbara Nixon's talk on Strategies That Fell Short (& What The Taught Us) at Poynter Institute's Building a Successful Social Media Strategy, April 2011

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Social Media: Strategies That Fell Short

  1. 1. Strategies ThatFELLShort (And What They Taught Us)<br />Barbara B. Nixon<br />Visiting Faculty, Poynter Institute<br />#PoynterStrat<br />
  2. 2. 9-5 Mentality<br />
  3. 3. Controlling the Message<br />
  4. 4. Defensiveness<br />
  5. 5. Abandonment<br />
  6. 6. Not Listening<br />
  7. 7. Cross-Posting<br />
  8. 8. Out of the Loop<br />
  9. 9. Me, too!<br />
  10. 10. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Public Relations Faculty, Southeastern University<br />Visiting Faculty, Poynter Institute<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bbnixon@seu.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blog: publicrelationsmatters.com<br />

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