Public relations (PR) involves building good relations with a company's stakeholders through favorable publicity and maintaining a positive corporate image. The objectives of PR include promoting goodwill, informing employees, and countering negative publicity. PR manages a company's reputation through awareness, education, relationships, and branding using tools like publicity. PR improves credibility and reaches target audiences cost-effectively, but benefits are difficult to quantify and require skilled management. While marketing and advertising promote specific products and services, PR promotes the overall organization.

1. Public Relations
By Sameer Savla

2. What Is Public Relations?
PR can be defined as, "Building good relations with the company's various
publics by obtaining favourable publicity, building up a good corporate
image, and handling or heading off unfavourable rumours, stories, and
events”.
A systematic act of building an image of a product/service/idea/company
among the target group/general public/stakeholders through a well
designed promotion on a regular basis.

3. Objectives
• Promoting goodwill
• Promoting a product or service
• To give information to internal employees
• Helps to overcome negative publicity
• Lobbying
• Give advice and council

4. Dimensions of PR
Managing
image &
reputation
Opinion
Awareness
Education
Sales
Relationship
Branding
Publicity

5. Tools

6. Advantages of PR
• Improves credibility
• Usually PR is inexpensive
• Helps in lead generation
• Ability to reach specific groups
• Image building

7. Disadvantages of PR
• Difficult to quantify PR benefits
• Lack of control
• ‘DEFT’ (ie, Skilful/Expertise) management required.

8. Public relations, marketing, and
advertising…… aren't they all the
same thing?

9. The answer is……not really!
➢Marketing and advertising traditionally
promote products and services.
➢Public relations promotes the entire
organization.