Social Media Measurement and ROI

Monitoring, measurement, analytics and ROI Measuring Your Way to SM Success 02/10/10

Social Media and Business ,[object Object],[object Object],[object Object],[object Object],02/10/10 Force to be reckoned with Fundamental shift in how we communicate Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/

Social Media and Business ,[object Object],[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/

Social Network Use Skyrockets 02/10/10

It’s All About Trust ,[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/

The Question Is ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 … No longer “Should I engage?”

Social Media: Impact on Business ,[object Object],[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI

Social Media: Impact on Business ,[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI

Social Media: Impact on Business ,[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI

How Do You Measure Success? 02/10/10 Traffic Lead Generation Links Awareness Social Media Coverage Signups Conversion Sales Profit Retention Customer Service

Let’s Talk About ROI, Baby… ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10

The Definition of ROI has Expanded ,[object Object],[object Object],[object Object],[object Object],02/10/10 Source: Brian Solis “The Maturation of Social Media” http://mashable.com/2010/01/26/maturation-social-media-roi/

Source: Jaime Shiller http://jamieshiller.com, http://www.marketextend.com

Step 1: Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10

How Do You Monitor? 02/10/10 Share of voice How they feel Where to focus Where they are Source: Biz360 Community Insights

Step 2: Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10

Step 3: Social CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10

Step 4: Web Analytics ,[object Object],[object Object],[object Object],[object Object],02/10/10

Step 5: Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10

Free Report ,[object Object],[object Object],02/10/10

Panelists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10

Social Media Measurement and ROI

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